{"id":9846,"date":"2011-12-06T12:52:41","date_gmt":"2011-12-06T12:52:41","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=9846"},"modified":"2011-12-06T12:52:41","modified_gmt":"2011-12-06T12:52:41","slug":"how-to-piggyback-pr-onto-top-consumer-trends-for-2012","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/how-to-piggyback-pr-onto-top-consumer-trends-for-2012\/","title":{"rendered":"How to piggyback PR onto top consumer trends for 2012"},"content":{"rendered":"

Every December,\u00a0Trendwatching.com<\/a>\u00a0publishes an annual list of a dozen crucial trends for the following year.<\/p>\n

If\u00a0you’re looking for a hook to hang a story onto, so you\u00a0can pitch it to the media and bloggers,\u00a0there are lots of opportunities.<\/p>\n

Here’s the list of 12 Crucial Trends for 2012 <\/a>(there are actually 13):<\/p>\n

\"\"<\/a>
\nYou won’t be able to determine instantly what each one means, so go to the website and read more.\u00a0Trendwatching also has provided a helpful list of four tips you should read that helps you understand how you can use this list and actually make money from it:\u00a0<\/p>\n

    \n
  1. Influence or shape your company’s\u00a0vision<\/strong>.
    \n\u00a0\u00a0<\/li>\n
  2. Come up with a\u00a0new business concept<\/strong>, an entirely new venture, a new brand.
    \n\u00a0\u00a0\u00a0\u00a0<\/li>\n
  3. Add a\u00a0new product, service or experience<\/strong>\u00a0for a certain customer segment.
    \n\u00a0\u00a0\u00a0\u00a0<\/li>\n
  4. Speak the language<\/strong>\u00a0of those consumers already “living” a trend.<\/li>\n<\/ol>\n

    How about a fifth? Tie a story idea<\/strong> from your company or nonprofit into one of the trends.<\/p>\n

    Here are some some examples I thought of that\u00a0tie into items on the list above:<\/p>\n