![\"\"](\"http:\/\/patriciadischler.com\/wp-content\/uploads\/2014\/02\/headshot3.jpg\")
Patricia Dischler of Prairie du Sac, Wisconsin writes:<\/p>\nPatricia Dischler of Prairie du Sac, Wisconsin writes:<\/p>\n
\n“I am the author of ‘Because I Loved You: A Birthmother\u2019s View of Open Adoption’<\/a> (Goblin Fern Press, 2006). This book is part memoir, part guidance\/advice. I share the story of placing my son for adoption in 1985.<\/p>\n
“I have been focusing on marketing directly to adoption agencies and pregnancy centers, gaining endorsements from most national adoption offices. Once I get them to read the book, they\u2019re hooked, and sales come in. But getting an agency to take that first step is tough. I have a national list of these agencies and have been sending emails and mailings, but most often these campaigns result in very little hits to my website and sometimes no sales at all. I am thinking that while I can write a good book, I really need some help writing copy that sells books.<\/p>\n
“I think that whole ‘compel them to buy’ factor is missing in my material, and I am looking for someone who can help me with this marketing. While there seems to be lots of help out there with publicity (press releases, etc.) I haven\u2019t located anyone for marketing–writing ads, mailings, emails, etc. that sell. Can your readers help me out?”<\/p>\n<\/blockquote>\n
The Publicity Hound says: Most authors who write wonderful books can’t write a sales letter\u00a0worth a lick. If you don’t have time to study the art of writing sales copy,\u00a0hire a writer.<\/p>\n
OK all you sales copy writers. This is the time to market your services and tell Patricia what makes your copy so great. How about offering specific links where we can see what you’ve written?<\/p>\n
Then give us the cold, hard numbers. If your sales letter is online, what’s the lead-click conversion and the click-sale conversion\u00a0for a particular sales page? Do you split-test? (If you’re\u00a0serious about your sales copy,\u00a0you certainly do.\u00a0Just a few small changes in one headline can quadruple sales fairly quickly.)<\/p>\n
If you don’t do any of that, you can still explain what makes you so great.<\/p>\n
Also, check The Publicity Hound’s Resources List.<\/a>\u00a0Even though there isn’t a specific category for sales copy writing, several writers, public relations companies and others write sales copy.<\/p>\n","protected":false},"excerpt":{"rendered":"
Patricia Dischler of Prairie du Sac, Wisconsin writes: “I am the author of ‘Because I Loved You: A Birthmother\u2019s View of Open Adoption’ (Goblin Fern Press, 2006). This book is part memoir, part guidance\/advice. I share the story of placing my son for adoption in 1985. “I have been focusing on marketing directly to adoption\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[43,34],"class_list":{"0":"post-974","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-book-marketing","8":"tag-help-this-hound","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=974"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/974\/revisions"}],"predecessor-version":[{"id":40711,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/974\/revisions\/40711"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}