The Publicity Hound’s
\nTips of the Week
\nIssue #620 June 9, 2012<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. What Journalists Want from You<\/p>\n
2. Free Training for Authors<\/p>\n
3. New Posts at My Blog<\/p>\n
4. Hound Video of the Week<\/p>\n
==================================
\n1. What Journalists Want from You
\n==================================<\/p>\n
Journalists don’t want bad press releases, awful pitches or
\ngratuitous compliments. They want:<\/p>\n
–Your attention. Pay attention to what they’re covering.<\/p>\n
–Sources. Let them know you’re available to comment.<\/p>\n
–Leads to other subject matter experts they can interview.<\/p>\n
–Answers to questions they’re asking on the social media sites.<\/p>\n
–Comments about their work–good, bad or otherwise.<\/p>\n
–Story ideas. But it’s almost impossible to know who wants to
\nbe pitched on Facebook or Twitter, and who doesn’t.<\/p>\n
There’s one way to know for sure.<\/p>\n
I explained what it is, offered step-by-step directions and
\neven gave a handy 15-point checklist to everyone who signed
\nup for the webinar I hosted Thursday on “How to Use Social
\nMedia Sites to Connect with Journalists.”<\/p>\n
We’re editing and producing the video right now and I’ll email the
\ndownload link this weekend to everyone who signed up so they can
\naccess the video replay, MP3, PowerPoint slides and the checklist.
\nIf you missed the call, register here and I’ll send them to you, too.<\/p>\n
Http:\/\/www.budurl.com\/pitchjournalists<\/p>\n
==============================
\n2. Free Training for Authors
\n==============================<\/p>\n
Jack Canfield, co-creator of the “Chicken Soup” series, has
\nlaunched 47 New York Times bestsellers with over 500 million copies
\nin print or online.<\/p>\n
He’s teaming up with Steve Harrison, who has helped more than
\n12,000 authors promote their books, to create several free training
\nvideos.<\/p>\n
The videos include tips on how to get started writing your book,
\nwhat it takes to hit the New York Times bestseller list, the
\n“bypass marketing” strategy that made the “Chicken Soup for the
\nSoul” a huge hit, and not-so-obvious traits of bestselling books.<\/p>\n
I’m thrilled to be a compensated affiliate for this program because
\ntoo many people email me long AFTER they’ve invested years writing
\nbooks they can’t sell–and it’s usually too late for me to help
\nthem.<\/p>\n
You can access the video series here:
\nHttp:\/\/publicityhound.net\/go\/jack-canfield-videos\/<\/p>\n
===============================
\n3. New Posts at My Blog
\n===============================<\/p>\n
3 things that say, “I’m too lazy to read your blog”
\nhttp:\/\/publicityhound.net\/?p=11521<\/p>\n
Dog Tweets: 9 phrases we should stop seeing in tech journalism
\nhttp:\/\/publicityhound.net\/?p=11537<\/p>\n
===============================
\n4. Hound Video of the Week
\n===============================<\/p>\n
Thanks to Publicity Hound Jon Gestl of Chicago, Ill., for this
\nvideo of Daisy who cries with delight when she sees her military
\nmom return home after six months.<\/p>\n
Http:\/\/www.aplacetolovedogs.com\/2012\/06\/dog-welcomes-home-her-mom-video\/1486636105\/<\/a><\/p>\n Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #620 June 9, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. What Journalists Want from You 2. Free Training for Authors 3. New Posts at My Blog 4. Hound Video of the Week ================================== 1. What Journalists\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,56,138,139,19],"class_list":{"0":"post-969","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-how-to-get-free-publicity","9":"tag-how-to-pitch-to-journalists","10":"tag-journalists","11":"tag-pitching-to-reporters","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=969"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/969\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nperfect for a dog-lover, your favorite vet, or just for a few good
\nlaughs: http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n