The Publicity Hound’s
\nTips of the Week
\nIssue #619 June 5, 2012<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Make it THEIR Idea, Not Yours<\/p>\n
2. 5 Ideas for Facebook Photos<\/p>\n
3. Infographics for Advocacy<\/p>\n
4. Hound Joke of the Week<\/p>\n
==================================
\n1. Make It THEIR Idea, Not Yours
\n==================================<\/p>\n
Put yourself in a journalist’s shoes.<\/p>\n
Which of these two Publicity Hounds would you rather connect
\nwith?<\/p>\n
PH #1: “I have a story idea and I want publicity.”<\/p>\n
PH #2: “I saw your tweet linking to your story on education
\nreform, and I know another good source on this topic.”<\/p>\n
I’d jump at PH #2’s offer and respond immediately. That’s called
\nbuilding the relationship. And when PH #2 contacts me again, I’ll
\npay attention.<\/p>\n
But that’s not the way most people do it. Most prefer to be PH
\n#1.<\/p>\n
It’s quick. It’s easy. But it’s usually a waste of time.<\/p>\n
Most journalists—but not all–hate being pitched on the social
\nmedia sites. Those that do love finding tips, leads and sources
\nthat make covering a story THEIR idea.<\/p>\n
I’ll show you how to know who wants what when I present the
\nwebinar “How to Use Social Media Sites to Connect with
\nJournalists” at 3 p.m. Eastern Time on Thursday, June 7. Even if
\nthe time is inconvenient, register anyway because I’ll send you
\nthe download link for the video replay and the other materials.<\/p>\n
Register at http:\/\/budurl.com\/pitchjournalists.<\/p>\n
================================
\n2. 5 Ideas for Facebook Photos
\n================================<\/p>\n
Finding photos to share on Facebook always seems like such a
\nchore.<\/p>\n
Can’t we just type a quick status update and be done with it?
\nWell, yeah. But Facebook views photos as more important, which
\nmeans photos (videos too) will find their way into your friends’
\nand fans’ news feeds quicker than a status update that’s text
\nonly.<\/p>\n
Check out these five ideas for Facebook photos: And make sure you read Mari Smith’s explanation of how she uses =============================== You don’t have to be a nonprofit to learn fabulous ways to use I love these examples of images used by advocacy groups to http:\/\/www.tacticaltech.org\/sites\/tacticaltech.org\/files\/infodesign.pdf<\/p>\n Few Publicity Hounds have big budgets to hire graphic artists =============================== “They say the dog is man’s best friend. I don’t believe that. –Comedian Larry Reeb<\/p>\n Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, ——————————————<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #619 June 5, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Make it THEIR Idea, Not Yours 2. 5 Ideas for Facebook Photos 3. Infographics for Advocacy 4. Hound Joke of the Week ================================== 1. Make It\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[56,129,36,19,98,5],"class_list":{"0":"post-966","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-how-to-get-free-publicity","8":"tag-infographics","9":"tag-pitching-the-media","10":"tag-pitching-to-reporters","11":"tag-publicity-for-non-profits","12":"tag-publicity-tips","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=966"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/966\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n http:\/\/smartblogs.com\/social-media\/2012\/06\/01\/
\na-guide-to-using-images-on-facebook\/<\/a><\/p>\n
\n10 Facebook techie tips. You can watch her video or read the 26-
\npage transcript at http:\/\/budurl.com\/faceboooktipsreplay<\/p>\n
\n3. Infographics for Advocacy
\n===============================<\/p>\n
\ninfographics.<\/p>\n
\npromote a cause or issue:<\/p>\n
\nlike the ones that did these. But you can still create your own
\nmuch simpler infographics to use in a marketing or publicity
\ncampaign. You can access the video replay of a webinar I hosted
\nrecently on “How to Easily Create Free or Inexpensive
\nInfographics” at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/infographics.htm<\/a><\/p>\n
\n4. Hound Joke of the Week
\n===============================<\/p>\n
\nHow many of your friends have you neutered?”<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs: http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n