{"id":9640,"date":"2011-10-25T02:07:24","date_gmt":"2011-10-25T02:07:24","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=9640"},"modified":"2011-10-25T02:07:24","modified_gmt":"2011-10-25T02:07:24","slug":"how-long-before-were-branded-like-cattle-with-a-reputation-score","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/twitter\/how-long-before-were-branded-like-cattle-with-a-reputation-score\/","title":{"rendered":"How long before we&#8217;re branded, like cattle, with a &#8220;reputation score&#8221;?"},"content":{"rendered":"<p><a href=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2011\/10\/brandingcattle.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-9645\" style=\"margin: 6px 15px;float: left\" title=\"brandingcattle\" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2011\/10\/brandingcattle-300x194.jpg\" alt=\"branding a reputation score\" width=\"350\" height=\"226\" \/><\/a>If you&#8217;re on Twitter, Twitter has assigned you a &#8220;reputation score.&#8221;<\/p>\n<p>It has a system in place to gauge who you follow and who the people you follow follow.\u00a0 It uses that information to suggest the &#8220;Who to Follow&#8221; avatars in the right-hand column of your profile.<\/p>\n<p>So far, <strong>your score is still a secret<\/strong>.\u00a0 So why am I mentioning it?<\/p>\n<p>Because <strong>I&#8217;m betting that Twitter will make it public very soon<\/strong>&#8212;simply because so many other sites are starting to score and grade us. At a tech conference last year, Twitter&#8217;s CEO <a href=\"http:\/\/mashable.com\/2010\/11\/17\/twitter-reputation-scores\/\" target=\"_blank\">said he&#8217;d like to see the Twitter scores visible to everyone<\/a>.<br \/>\n\u00a0\u00a0\u00a0\u00a0\u00a0<br \/>\n\u00a0\u00a0\u00a0\u00a0<\/p>\n<p><strong>Who Else Brands, Scores &amp; Grades You <\/strong><\/p>\n<ul>\n<li>If you&#8217;re on <a href=\"http:\/\/Klout.com\/\" target=\"_blank\">Klout.com<\/a>, you have a score, from 0 to 100, largely determined by how often you tweet. You&#8217;re also &#8220;branded&#8221; with a one- or two-word description like\u00a0networker, celebrity, thought leader or curator. Klout calls these its <a href=\"http:\/\/blog.klout.com\/2010\/08\/better-know-the-klout-classes\/\" target=\"_blank\">classes<\/a>.\u00a0<br \/>\n\u00a0\u00a0<\/li>\n<li>Influencer Exchange, the new subscription-based software program that has a 14-day free trial I&#8217;ve been promoting,\u00a0assigns a score to influencers in any one of thousands of niches, depending on who&#8217;s discussing them in traditional media or social media, and how important those people are.\u00a0 You can <a href=\"https:\/\/www.publicityhound.com\/blog\/find-influential-experts-in-pain-or-any-topic-fast\" target=\"_blank\">read more about Influencer Exchange here<\/a>.<br \/>\n\u00a0\u00a0<\/li>\n<li>On <a href=\"http:\/\/www.quora.com\/Joan-Stewart-1\" target=\"_blank\">Quora<\/a>, the question and answer site, users &#8220;vote up&#8221; or &#8220;vote down&#8221; your answers.<br \/>\n\u00a0\u00a0<\/li>\n<li>On <a href=\"http:\/\/www.Yelp.com\/petaluma-ca-us\" target=\"_blank\">Yelp<\/a>,\u00a0readers grade restaurants, stores, nightclubs and even the local furnace repair guys with reviews of\u00a0from one to five stars.\u00a0<br \/>\n\u00a0\u00a0\u00a0\u00a0<\/li>\n<li>Facebook doesn&#8217;t assign you a score, but how often you interact with your friends, and those who have Liked your pages, determines how often the information you share shows up in their news feeds.<br \/>\n\u00a0\u00a0<\/li>\n<li>On Google, our websites are ranked, depending on a variety of factors such as how many other influential websites link to us, and how much content we provide.\u00a0\u00a0<br \/>\n\u00a0\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n<p><strong>How Your Score Might be Used<\/strong><\/p>\n<p>I can&#8217;t help but envision all of us eventually having our online scores seered onto the flesh on our hips with a hot branding iron.<\/p>\n<p>The score could eventually determine if we&#8217;re the top candidate for a job, or we get a lucrative consulting contract, or a reporter from the New York Times calls us for an interview because we have a higher score than the other dozen or so people the reporter researched.<\/p>\n<p>Do you know about other sites that score, grade or brand users?\u00a0 How do you think these sites will be used? And how much weight will people put on a reputation score? Are these &#8220;grading&#8221; systems missing more important things like a blog, the number of comments at a blog, and how often the blogger responds?<br \/>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<br \/>\n\u00a0\u00a0\u00a0\u00a0<br \/>\n<strong>Tools That Can Help You:<\/strong><\/p>\n<p><span style=\"font-family: verdana,geneva;color: #0000ff;font-size: small\"><strong><a href=\"https:\/\/www.publicityhound.com\/\" target=\"_blank\"><span style=\"color: #0000ff\">Twitter for Beginners: A Step-by-Step, Can&#8217;t-Fail System for Experts and Influencers (and Those Who Want to Be)<\/span><\/a>\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re on Twitter, Twitter has assigned you a &#8220;reputation score.&#8221; It has a system in place to gauge who you follow and who the people you follow follow.\u00a0 It uses that information to suggest the &#8220;Who to Follow&#8221; avatars in the right-hand column of your profile. So far, your score is still a secret.\u00a0\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/twitter\/how-long-before-were-branded-like-cattle-with-a-reputation-score\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":7,"wds_primary_category":0,"footnotes":""},"categories":[683],"tags":[100,101,167],"class_list":{"0":"post-9640","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-twitter","7":"tag-klout","8":"tag-quora","9":"tag-yelp","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/9640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=9640"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/9640\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=9640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=9640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=9640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}