The Publicity Hound’s
\nTips of the Week
\nIssue #450 May 12, 2009<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===============================
\nIn This Issue
\n===============================<\/p>\n
1. Lazy Way to Create Fun Video<\/p>\n
2. 7 Deadly SEO Mistakes<\/p>\n
3. ‘World’s Best Job’ PR Stunt<\/p>\n
4. Dump That Default Avatar<\/p>\n
5. How to Reach Doctors, Attorneys<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Quote of the Week<\/p>\n
8. And at My Blog…<\/p>\n
=====================================
\n1. Lazy Way to Create Fun Video
\n=====================================<\/p>\n
Producing video has never been my idea of fun.<\/p>\n
I have almost no technical abilities. I sometimes find video so
\nconfusing that it eats up hours of precious time.<\/p>\n
Talking head videos require me to fix my hair, wear make-up, put
\non something that looks half decent, and clean my office.<\/p>\n
During post-production, I hate tinkering with a video’s
\nresolution, frame rates and bit rates so it looks crisp.<\/p>\n
If you’re like me, you’ll fall in love with Animoto, a
\nsubscription service that lets you create TV-quality videos from
\nphotos you’ve taken yourself, or from stock photos you’ve
\npurchased.<\/p>\n
You can even add text. When you’re done, add a musical
\naccompaniment, or let Animoto choose one for you and–voila!–you
\nhave a really cool video you can use in a publicity campaign and
\nshare on the social media sites.<\/p>\n
I created a two-and-a-half-minute video yesterday in less than Here are six ways Publicity Hounds can use Animoto videos:<\/p>\n –Authors, promote a new book.<\/p>\n –Speakers, create a video showing you at various presentations– –Nonprofits, appeal for volunteers or donations. And visit my –Artists ,you can create a video showing your artwork in various –PR people, publicists and virtual assistants, add this to your –Business owners, create a video demonstrating how to use your Share your Animoto video links<\/a> with other Hounds in the comments ================================= If bringing more traffic to your website isn’t very important, Stompernet, the Internet marketing membership association, has Here’s Mistake #1: Badly written page titles.<\/p>\n On Windows, the page title is on the blue bar at the top of the My nominations for the worst page titles:<\/p>\n –“Home”<\/p>\n –“Welcome to my website”<\/p>\n –The name of your company<\/p>\n –Your name<\/p>\n –Your tagline or motto<\/p>\n Missing from all of the above are keywords that people would type The fix is fairly simple, but only if you know what you’re doing. I’m a StomperNet member and give them my enthusiastic “two paws =================================== If you’re in charge of promoting a destination right now, while a Tourism Queensland, in charge of promoting Australia, dreamed up The winner, 34-year-old Ben Southall, a charity fundraiser from More than 34,000 people applied for the job that pays $150,000 The job description requires the winner “to explore the islands Thanks to Publicity Hound Gary Knowles of Madison, Wis. for This promotion was all over the social media sites, a reminder “How to do Social Networking, Run a Business & Still Have a Life” ======================================== I mentioned this a few weeks ago but it’s worth repeating, No reputable Publicity Hound would even THINK of commenting at a Create your own gravatar<\/a> by first signing up for an account. You can upload At my blog,<\/a> a small percentage of people who comment have gravatars. After you’ve created your avatar, make sure your profile is as ===================================== This week, five Publicity Hounds have tips for Karen Carnabucci From Marilynn O’Leary:<\/p>\n “It’s important that you tie your offering to an outcome that is From Gail Sideman:<\/p>\n “I would create a separate blog\/blogs that speaks directly to From Sophie Wajsman:<\/p>\n “Why not contact organisors responsible for finding guest The Publicity Hound says:<\/p>\n Using a social networking directory like Ning,<\/a> look for niche social networking Read all the answers to this “Help This Hound” question<\/a><\/p>\n Send your own Help this Hound question<\/a> and include your city and state.<\/p>\n =============================== Karren Jeske, APR of Milwaukee, Wis. writes:<\/p>\n “My friend is an emerging fine artist in the Washington, D.C.<\/a> “He was recently featured in Elan magazine, a publication that “What are some creative ways that my friend could leverage this The Publicity Hound says:<\/p>\n I have three ideas.<\/p>\n –As I explained in item Number One above, Animoto lets you –Tell your friend to follow Publicity Hound Alyson Stanfield, an<\/a> –The 2009 smARTist Telesummit, hosted by art marketing expert Hounds with other great ideas can post them to my blog. <\/a><\/p>\n ================================ A groaner, but kind of cute:<\/p>\n What do you get when you cross a chili pepper, a steam shovel and Hot diggity dog!<\/p>\n ================================ Promote anything by creating quick videos with Animoto<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #450 May 12, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. Lazy Way to Create Fun Video 2. 7 Deadly SEO Mistakes 3. ‘World’s Best Job’ PR Stunt 4. Dump That Default Avatar 5. How to Reach\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[41,11],"class_list":{"0":"post-96","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-animoto","8":"tag-art-marketing","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/96\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nan hour, from start to finish, to promote my local garden club’s
\nplant sale. You can learn more about Animoto<\/a> and see the video at
\nmy blog.<\/p>\n
\nand the audience applauding and laughing.<\/p>\n
\nblog to learn how you can apply for a complimentary account.<\/p>\n
\nstages of completion, or show a collage of different works.<\/p>\n
\nline-up of services. Your clients will think you belong in
\nHollywood.<\/p>\n
\nproducts or services.<\/p>\n
\nsection.<\/p>\n
\n2. 7 Deadly SEO Mistakes
\n=================================<\/p>\n
\nskip this item.<\/p>\n
\nidentified seven deadly mistakes that people are making when
\noptimizing their web pages for the search engines.<\/p>\n
\nscreen. I see this mistake all the time, and it’s one of the
\nfirst things I mention when I do telephone consultations with
\nclients.<\/p>\n
\ninto the search engines if they didn’t know you but were looking
\nfor the kind of information, products or services you provide.<\/p>\n
\nFull instructions, including the maximum length of each page
\ntitle, is in the f*ree report “7 Deadly SEO Mistakes.”<\/p>\n
\nup” endorsement.<\/p>\n
\n3. ‘World’s Best Job’ PR Stunt
\n===================================<\/p>\n
\nworldwide recession is putting travel plans on hold, there’s
\nnothing like a PR stunt to catch people’s attention.<\/p>\n
\nthe “World’s Best Job” contest in which people competed for the
\njob of caretaker of picture-perfect Hamilton Island, on
\nQueensland’s Great Barrier Reef.<\/p>\n
\nPetersfield, Hampshire, must live alone on the island for six
\nmonths and then report back to the world via blogs, a photo
\ndiary, video updates and interviews.<\/p>\n
\nand comes with a three-bedroom beach home, a swimming pool and
\ngolf cart.<\/p>\n
\nof the Great Barrier Reef, swim, snorkel, make friends with the
\nlocals and generally enjoy the tropical Queensland climate and
\nlifestyle.”<\/p>\n
\nsharing this one.<\/p>\n
\nthat if you’re not including these sites in your publicity
\ncampaigns, you’re missing reaching millions of people.<\/p>\n
\nexplains how to get started, how to save time, sites where you
\nmust have a presence, and tips for letting people know, like and
\ntrust you BEFORE you promote.<\/p>\n
\n4. Dump That Default Avatar
\n========================================<\/p>\n
\nbecause many of you are making this mistake.<\/p>\n
\nblog or participating in social media without creating a
\nuniversal avatar that automatically displays their photo as they
\ngo from site to site.<\/p>\n
\nyour smiling photo, which is far better than those cartoon-character-like icons,
\nor your company logo, or a dumb photo of a landscape.<\/p>\n
\nThose who don’t have them end up with my default avatar next to their
\ncomment. It looks like a gray pawn on a chess board. What a missed opportunity
\nto display your smiling face in front of thousands of people!<\/p>\n
\ngood as it can be. Almost every profile I read can be improved.
\nSocial networking expert Nancy Marmolejo explained what the ideal
\nprofiles include, during the teleseminar I recorded with her,
\nwith step-by-step instructions on how to dress up yours. It’s
\ncalled “Can Your Social Networking Profile Pass the 10-Second
\nTest?”<\/p>\n
\n5. How to Reach Doctors, Attorneys
\n=====================================<\/p>\n
\nof Racine, Wis. who’s looking for ideas on how to draw<\/a>
\n professionals, like doctors and attorneys, to her training<\/a>
\n programs<\/a>, individual consultations and in-service programs
\ndealing with psychodrama.<\/p>\n
\non their mind. Lead with a tangible result and compel them to
\ntake some action such as joining your list. And then, educate
\nthem on your work.”<\/p>\n
\nthese two audiences (physicians and attorneys). Share thoughts
\nand tips in posts and, at the end of those, post links to
\ninformation about your training programs.”<\/p>\n
\nspeakers at major conferences for doctors or lawyers? You might
\noffer to perform a small role play based on a real life topical
\nsituation (you could easily find something appropriate through
\nyour local or national media).”<\/p>\n
\nsites for doctors and attorneys. I did a search for doctors and found 282
\nsocial networking sites for docs! Not all will fit your target
\naudience, but this is a good place to start. Hand-pick a half
\ndozen of the best sites and spend some time at the discussion
\nboards.<\/p>\n
\n6.\u00a0\u00a0\u00a0\u00a0 Help This Hound
\n===============================<\/p>\n
\n area.<\/a><\/p>\n
\nshowcases talented North Virginia artists. The magazine included
\na photograph of one of his paintings on the magazine cover and
\nincluded photos of six more inside.<\/p>\n
\nfantastic publicity? He has a few solo shows coming up in the
\nnext few months.”<\/p>\n
\ncreate videos from your pictures and images and puts them to
\nmusic. It’s a fast, easy way for artists to create videos from
\ntheir artwork. People can’t steal the images. Ask the magazine
\nfor permission to include the cover within the video. Then create
\na video and upload it to the video-sharing sites with relevant
\ntags. Learn more about Animoto.<\/a><\/p>\n
\n art marketing coach.<\/a><\/p>\n
\nArianne Goodwin, is now available as a product. Alyson and I
\npresented separate sessions, and we were joined by an amazing
\nline-up of art experts who gave hundreds of tips on how to turn
\nan art hobby into a career.<\/p>\n
\n7. Hound Quote of the Week
\n================================<\/p>\n
\na chihuahua?<\/p>\n
\n8. And at My Blog…
\n================================<\/p>\n