{"id":9493,"date":"2019-08-06T23:10:01","date_gmt":"2019-08-06T23:10:01","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=9493"},"modified":"2024-04-25T13:33:03","modified_gmt":"2024-04-25T13:33:03","slug":"strengthen-your-stand-on-sticky-issues","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/strengthen-your-stand-on-sticky-issues\/","title":{"rendered":"Strengthen Your Stand on Sticky Issues"},"content":{"rendered":"

Issue #1320 Aug. 6, 2019
\nPublisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. Strengthen Your Stand on Sticky Issues<\/li>\n
  2. Free Tool Saves Time on YouTube<\/li>\n
  3. Thursday: How to Book a TEDx Talk<\/li>\n
  4. Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n
    \n

    This Week in the Hound House:<\/strong><\/p>\n

    The Publicity Hound will be in the theater Friday night for the opening of “The Art of Racing in the Rain,” based on the best-selling novel about a dog and a race car driver. Garth Stein’s heartfelt tale is narrated by Enzo, a philosophical dog, and voiced by Kevin Costner. I loved the book but I’m not getting my hopes up. So far, the movie has earned a paltry 64% on Rotten Tomatoes. Reviewers have called it “deeply dull” and a “doggone mess.”<\/p>\n<\/blockquote>\n

    1. Strengthen Your Stand on Sticky Issues<\/h3>\n

    \"Strengthen<\/p>\n

    Gun control. Illegal immigration. Free college. Medicare for all. Vaccines for kids. Medical marijuana.<\/p>\n

    They’re all red-hot issues, perfect for newsjacking and taking a stand. Whether you’re writing an op-ed, pitching a guest post to an influential blogger or contacting a journalist to offer yourself as a source, include persuasive facts to bolster your argument.<\/p>\n

    Save time by using the website ProCon.org, a nonpartisan 501(c)(3) nonprofit public charity supported by donations. Click on a topic and you’ll see a side-by-side display of facts and arguments for or against your issue, with sourcing footnotes.<\/p>\n

    Topics are grouped in the following categories:<\/p>\n

    Health & Medicine, Education, Politics, Science & Technology, Elections & Presidents, World\/International, Sex & Gender, Entertainment & Sports, and Economy & Taxes.<\/p>\n

    This site is perfect for publicity seekers, students and teachers, authors researching an issue, and speakers who want to support their positions.<\/p>\n

    To do:<\/strong> Bookmark ProCon.org<\/a> and return when you need solid facts to promote your expertise. And remember to insert a statistic or compelling fact when pitching. Publicity Hound Mary Castillo<\/strong> wrote this after participating in my webinar “A Simple 5-Part Formula for Delivering the Perfect Media Pitch and Hitting it Out of the Park”: “Right after I took your workshop yesterday, I used your technique pitching a new website designed by my client. Within 15 minutes I had two confirmations from reporters that they would be running the story, and interest from a radio show that I\u2019ve tried to get my client on for a year.” Knock $24.98 off the price when you order it here<\/a> and use coupon code “pitch”<\/strong> at checkout.<\/p>\n

    #guncontrol #illegalimmigration<\/p>\n

    2. Free Tool Saves Time on YouTube<\/h3>\n

    \"Free<\/p>\n

    Smart Publicity Hounds have YouTube channels that pull traffic to videos and then to their websites.<\/p>\n

    But uploading videos the effective way, with full descriptions and keywords, takes a lot of time.<\/p>\n

    My assistant, Christine Buffaloe,<\/strong> loves TubeBuddy, a free browser extension that integrates directly into YouTube to help her manage her clients’ channels with ease.<\/p>\n

    “I currently use the free version but it gives me access to everything I need,” she says. That includes:<\/p>\n