A woman who writes a\u00a0free weekly column\u00a0for the Sunday business section of a large daily newspaper emailed me last week and detailed the great success she has been having with that column and with her paid syndicated content that’s distributed through an online\u00a0service.\u00a0<\/p>\n
“Additionally, in return for the publicity and traffic, I’m carried in about 10 other online ezines, some of which use me exclusively, and some of which use me as a regular contributing columnist,” she writes. “I’m OK\u00a0with those terms, but they give me added clout and credibility.”<\/p>\n
So she asks: “As I am about to purse the daily newspaper where I live, at this point because of my other gigs, can I request remuneration?”<\/p>\n
She also wanted to know if it’s time to start asking the daily newspaper for a check.<\/p>\n
Here’s what I told her:<\/p>\n
“You can ask for whatever you want. But if I were you, I wouldn’t ask for anything. Just consider the space they\u2019re giving you as a free ad. This is a grim time financially for newspapers everywhere. They\u2019re cutting their newsrooms as well as the size of the paper. The last thing they want\u00a0to hear about is a\u00a0columnist who wants to be paid. Besides, it\u2019s a lot cheaper for them to just buy a syndicated column from somebody with a big name for\u00a0less than $50 a week\u00a0than to have to pay you.”<\/p><\/blockquote>\n
Graciously\u00a0accept all that free ad space, thank them, then ask\u00a0\u201cWhat else can I do to help you?\u201d It’s all about creating good relationships with journalists.<\/p>\n
If you’re still not convinced, tally up all the column inches you get each week, contact the newspaper’s advertising department, and ask how much it would cost to buy an add that size.\u00a0\u00a0<\/p>\n
Ditto for anyone whose column appears in a magazine.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
A woman who writes a\u00a0free weekly column\u00a0for the Sunday business section of a large daily newspaper emailed me last week and detailed the great success she has been having with that column and with her paid syndicated content that’s distributed through an online\u00a0service.\u00a0 “Additionally, in return for the publicity and traffic, I’m carried in about\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":603,"footnotes":""},"categories":[603],"tags":[81,604],"class_list":{"0":"post-941","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-ezines","8":"tag-writing-articles","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=941"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/941\/revisions"}],"predecessor-version":[{"id":40574,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/941\/revisions\/40574"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}