The Publicity Hound’s
\nTips of the Week
\nIssue #609 May 1, 2012<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Trade Show Publicity<\/p>\n
2. “May I Record This Interview?”<\/p>\n
3. Sell Blog Sponsorships<\/p>\n
4. Hound Video<\/p>\n
==================================
\n1. Trade Show Publicity
\n==================================<\/p>\n
The next time you go to a trade show as a speaker, vendor or just
\nto walk the floor, look for all the publicity opportunities right
\nunder your nose.<\/p>\n
Bigger shows often have a press room where reporters and bloggers
\ncan write and file stories. You won’t be allowed inside, but you
\ncan hang around outside the door and introduce yourself to
\njournalists coming and going.<\/p>\n
If you’re exhibiting, you have even more opportunities for
\npublicity. But the real work begins eight to 10 weeks before the
\nshow, when you ask the show’s PR staff for a preregistered media
\nlist. Contact reporters and bloggers relevant to your industry
\nand ask to make an appointment with them at the show to introduce
\nthem to your new product or service, or just for a getting-to-
\nknow-you session. Their schedules fill up quickly.<\/p>\n
You can access a free White Paper from Business Wire that serves ================================ Don’t freak out when a reporter or blogger asks if it’s OK to This actually works in your favor because, with a recording, If the reporter records the interview, you should, too, so you Here’s a list of six voice-recorder apps for the iPhone: If you have a different type of phone, do a Google search for an “May I record this interview?” is one of 27 questions a reporter The best surprise is no surprise.<\/p>\n =============================== Are you letting companies sponsor specific blog posts, certain If not, consider it.<\/p>\n There’s no formula that I know of on how to price this. A lot This is just one idea from my webinar on “27 Ways to Monetize Read more about the kinds of tactics it includes at =============================== If you missed seeing it live at the White House Press http:\/\/www.youtube.com\/watch?v=3j3QRmc7fKw<\/a><\/p>\n Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, ——————————————<\/p>\n Read my publicity tips on Twitter: Join my Facebook Fan Pages: Connect with me on LinkedIn (and tell me how we know each other) <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #609 May 1, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Trade Show Publicity 2. “May I Record This Interview?” 3. Sell Blog Sponsorships 4. Hound Video ================================== 1. Trade Show Publicity ================================== The next time you\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,56,19,9,5,126],"class_list":{"0":"post-935","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-how-to-get-free-publicity","9":"tag-pitching-to-reporters","10":"tag-publicity-for-niche-markets","11":"tag-publicity-tips","12":"tag-trade-show-publicity","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=935"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/935\/revisions"}],"predecessor-version":[{"id":43231,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/935\/revisions\/43231"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nas a checklist for the many other things you need to do before,
\nduring and after the show. Download it at
\n http:\/\/bw.newshq.businesswire.com\/white-paper\/guide-trade-show-publicity<\/a><\/p>\n
\n2. “May I Record This Interview?”
\n================================<\/p>\n
\nflip on the recorder during an interview.<\/p>\n
\nthere’s no excuse for inaccurate facts or quotes.<\/p>\n
\nhave a permanent copy of it.<\/p>\n
\n http:\/\/www.iphoneness.com\/iphone-apps\/best-voice-recorder-iphone-
\napps\/<\/a><\/p>\n
\napp for your brand.<\/p>\n
\nmight ask you. I’ve included them all, explained how you should
\nanswer them, and noted which ones are trick questions, in my
\nupdated “Special Report #2: Questions You Can Expect Reporters to
\nAsk During an Interview.” Order it at
\n http:\/\/publicityhound.com\/publicity-products\/reports.html<\/a><\/p>\n
\n3. Sell Blog Sponsorships
\n===============================<\/p>\n
\nblog categories or your entire blog?<\/p>\n
\ndepends on the kind of traffic you pull. So know your stats. And
\nexperiment with pricing.<\/p>\n
\nYour Blog” which explains everything from “tip jars” at your blog
\nto selling blog content as a product.<\/p>\n
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/howtomonetizeyourblog.htm<\/a><\/p>\n
\n4. Hound Video
\n===============================<\/p>\n
\nCorrespondents’ Dinner on Saturday night, you’ve got to watch the
\n“ad from one of these outside groups” that President Obama
\nreferred to. Pundits of all political stripes gave this “two paws
\nup” as the highlight of the dinner.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs: http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n http:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n
\n http:\/\/www.facebook.com\/publicityhound<\/a>
\n http:\/\/www.facebook.com\/publicitytips<\/a><\/p>\n
\n http:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n