The Publicity Hound’s
\nTips of the Week
\nIssue #449 May 5, 2009<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===============================
\nIn This Issue
\n===============================<\/p>\n
1. Find Her a Job, Collect a Bounty<\/p>\n
2. Your Blog & Twitter<\/p>\n
3. Wanted: Facebook Success Stories<\/p>\n
4. At the End of Your Radio Interview…<\/p>\n
5. How a Psychic Can Promote<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Quote of the Week<\/p>\n
8. And at My Blog…<\/p>\n
=====================================
\n1. Find Her a Job, Collect a Bounty
\n=====================================<\/p>\n
Job-hunters are using social networking in all sorts of creative
\nways to find employment.<\/p>\n
But one of the most unusual is offering a finder’s fee of up to
\n$6,000 for anyone who passes along a lead that results in a full-
\ntime job.<\/p>\n
That’s the offer from Beverly Shepard, who was laid off in
\nJanuary from her job as marketing director at The Virginia-Pilot
\nnewspaper.<\/p>\n
Sixteen months ago, when the newspaper announced it was up for
\nsale, Beverly anticipated the worst. She started looking for
\nanother job while she was still working, but to no avail. She
\neven paid an Arizona-based recruiter $6,000, but it was wasted
\nmoney and generated no interviews.<\/p>\n
That’s when she turned to LinkedIn for help. She emailed her more
\nthan 200 connections and made them an offer they couldn’t refuse.
\nFind her a full-time job that pays $120,000, with benefits, and
\nthey earn a $6,000 finder’s fee. An $80,000 job pays a finder’s
\nfee of $800.<\/p>\n
She emailed her 200 LinkedIn connections with the offer.<\/p>\n
“I thought a few leads would dribble in, but I was amazed,” she
\nsaid. “I got my first lead within 15 minutes. So far, I’ve had
\none job interview and I have another one later this month.”<\/p>\n
She even heard from an old boyfriend who’s willing to help.<\/p>\n
Another friend, Publicity Hound Gail Kent, a PR pro, wrote a
\npress release about Beverly’s publicity stunt.<\/p>\n
That led to an avalanche of media attention, including an If you have only several LinkedIn connections, or several During a teleseminar I conducted with him last summer, he ================================= Are you using a service like Twitterfeed to automatically feed If so, you might want to reconsider.<\/p>\n I don’t use the service because I try to write blog headlines Rewriting it also allows me to use hashtags.<\/p>\n Here’s an example. The item above, about Beverly Shepard, is at I rewrote that headline on Twitter to read “#Job-hunter for hire. I don’t rewrite all my blog headlines for Twitter. There just Still not convinced Twitter is worth the effort? Thousands of =================================== If you have a success story to share about how you use Facebook I’ll be hosting a teleseminar later this month on Facebook and Are you using the Pages feature to sell? Or Facebook’s Have you created a Group that’s helped your business? Are your If I share your story, your Facebook page will be discussed in a Email me<\/a> and put “Facebook Success Story” in the subject line. Include ======================================== If you’ve just finished a radio interview in the studio or over “Do you know any other radio talk shows that might be interested Many Publicity Hounds have done this and found their way onto If they give you a lead, go ahead and ask if they can make a call Alex Carroll, who wrote a book on how to get out of paying fines Many of those shows were the biggest ones, like the Howard Stern ===================================== This week, five Publicity Hounds have tips for Terri Jay of From Sophie Wajsman:<\/p>\n “One of the best ways to attract media attention is to involve From Candy Tutt:<\/p>\n “Find out when the local SPCA is scheduling adoption days at a From Sheryl Kurland:<\/p>\n “There\u2019s a big news story spreading right now. It was on the From The Publicity Hound:<\/p>\n If you want a TV show, start cranking out videos and post them to See all the answers to this Help This Hound question<\/a>.<\/p>\n =============================== Karen Carnabucci of Racine, Wis. writes:<\/p>\n “I’m a psychotherapist working with psychodrama<\/a>, the creative “Most of my clients have insurance benefits which they use when “Physicians, for example, can learn to communicate more “I’m looking for ideas on how to draw professionals, primarily The Publicity Hound says:<\/p>\n You’re targeting a niche. That’s the easy part. But your topic is ================================ “Scratch a dog and you’ll find a permanent job.”\u00a0 – Franklin P. ================================ Job-hunter offers $6,000 finder’s fee on LinkedIn<\/a><\/p>\n Don’t let Twitter & Facebook steal you away from your blog<\/a><\/p>\n Twitter app helps promote Tweetups and other live events<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #449 May 5, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. Find Her a Job, Collect a Bounty 2. Your Blog & Twitter 3. Wanted: Facebook Success Stories 4. At the End of Your Radio Interview… 5.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,16,10],"class_list":{"0":"post-93","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-facebook","9":"tag-twitter","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=93"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/93\/revisions"}],"predecessor-version":[{"id":43244,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/93\/revisions\/43244"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=93"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=93"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\ninterview on CNN and an article on FastCompany.com. You can see
\nall the media hits and review details of Beverly’s offer<\/a> at my
\nblog.<\/p>\n
\nhundred, don’t let them just sit there gathering dust. LinkedIn
\nexpert Scott Allen says there are lots of creative ways you can
\nuse those connections to find answers to questions, be introduced
\nto decision-makers, and even promote products and services.<\/p>\n
\nexplained them all and offered a step-by-step timeline of exactly
\nwhat you should do, and when. “How to Use LinkedIn to Promote
\nAnything–Ethically & Powerfully” is available as electronic
\ntranscripts and your choice of MP3s or CDs.<\/p>\n
\n2. Your Blog & Twitter
\n=================================<\/p>\n
\nyour blog headlines and a link to each post into Twitter?<\/p>\n
\nthat are optimized for the search engines and include specific
\nkeywords. When it’s time to tweet about my blog post, I also want
\nthe freedom to rewrite the SEO headline to entice my followers
\nand force them to click on it.<\/p>\n
\nmy blog\u00a0 under the headline “Job-hunter offers $6,000 finder’s fee <\/a>
\non LinkedIn.”<\/a><\/p>\n
\nWill pay you up to $6,000 for a #PR, #marketing or
\n#businessdevelopment job.” The hashtag (#) allows Twitter users
\nto find that post when they are using Twitter’s search<\/a> function to search
\nunder #job-hunter or #PR or #marketing or #businessdevelopment.<\/p>\n
\nisn’t enough time. But some content lends itself perfectly
\nto two different headlines.<\/p>\n
\npeople aren’t and they’re grousing about Twitter in forums and
\nblogs. Before you decide it isn’t for you, read about how the
\nreally smart businesses and nonprofits–large and small–are
\nusing Twitter and finding a big return on investment. “Special<\/a>
\n Report #52: How to Use Twitter for Business to Network, Promote,<\/a>
\n Sell, Recruit & Profit.”<\/a><\/p>\n
\n3. Wanted: Facebook Success Stories
\n===================================<\/p>\n
\nto sell more books, generate speaking engagements, find clients
\nand customers, or build strong relationships that have resulted
\nin a great return on investment for your business, I want to hear
\nabout it.<\/p>\n
\nI’m looking for examples of Publicity Hounds who have used
\nFacebook creatively.<\/p>\n
\nMarketplace?<\/p>\n
\nFacebook videos pulling more traffic to your website? How are you
\nmeasuring traffic, conversion or ROI? Has your Facebook profile
\ngenerated requests for interviews by the media?<\/p>\n
\nproduct I’m creating, and you’ll most likely receive even more
\nfriend requests.<\/p>\n
\nyour phone number. If your idea is a good fit, I’ll call you.<\/p>\n
\n4. At the End of Your Radio Interview…
\n========================================<\/p>\n
\nthe phone, and the host or producer gushes about how great you
\nwere, don’t be afraid to ask this question:<\/p>\n
\nin interviewing me?”<\/p>\n
\nother shows. The radio job market is in a constant state of flux.
\nThat means hosts and producers might know colleagues at a former
\nstation who would welcome interviewing you.<\/p>\n
\non your behalf. If they loved having you on their show, they’ll
\nprobably be happy to help.<\/p>\n
\nfor unfair speeding tickets, has been a guest on more than 1,000
\nradio shows and sold more than $1.5 million worth of books.<\/p>\n
\nShow. Learn the step-by-step formula Alex has developed for
\npitching stations, cutting through the noise, giving a compelling
\nperformance and prompting them to invite you back. Read more
\nabout the CD “How to Get Booked on Radio Shows in the Top 20
\nMarkets.”<\/p>\n
\n5. How a Psychic Can Promote
\n=====================================<\/p>\n
\nWashoe Valley, Nev. She is a psychic messenger for humans and<\/a>
\n pets<\/a>, and she’s looking for a way to pitch a TV show about what
\nshe does to the media, and spread the word about her work.<\/p>\n
\nthe media. Why don’t you contact a radio and TV station and offer
\nthe presenter of the program you are most interested in the
\nopportunity to have a personal reading on air?”<\/p>\n
\nmall, pet store, or wherever. Ask them if you can work in tandem
\nwith them. Suggest that they allow you to set up an area and do
\nreadings for, say, $10. At the end of the day, donate half to the
\nSPCA.”<\/p>\n
\n‘Today’ show May 1, about a chihuahua that was ‘found’ by a pet
\npsychic. Do some research on this story and find ways to piggy-
\nback onto the coverage of this hot news item.”<\/p>\n
\nthe video-sharing sites. I’d love to see one that shows you in
\naction, talking to a horse. Listen to the one-hour teleseminar I
\nhosted with video expert Mike Stewart (no relation) who explained
\nthe easiest, fastest way to sell with video.<\/p>\n
\n6.\u00a0\u00a0\u00a0\u00a0 Help This Hound
\n===============================<\/p>\n
\narts therapies and experiential therapies, and I’ve been building
\nmy practice slowly and patiently.<\/p>\n
\nthey see me. Now, I want to shift my practice to offer training
\nto help professionals, physicians and attorneys who will benefit
\nfrom these skills that I’ve been using.<\/p>\n
\neffectively with their patients, especially when telling bad news
\nso that the patient and family can receive the news in an
\nemotionally healthy way. Attorneys, especially defense attorneys,
\ncan deepen their understanding of the client\u2019s case so they can
\ncommunicate the essentials to the jury and win cases.<\/p>\n
\nfrom the upper Midwest, to my training programs, individual
\nconsultations and in-service programs and would welcome ideas
\nfrom your Hounds.<\/p>\n
\noutside the mainstream. That’s the hard part. Let’s see how my
\nHounds can help. Hounds with ideas for Karen<\/a> can post them at my
\nblog.<\/p>\n
\n7. Hound Quote of the Week
\n================================<\/p>\n
\nJones<\/p>\n
\n8. And at My Blog…
\n================================<\/p>\n