The Publicity Hound’s
\nTips of the Week
\nIssue #604 April 14, 2012<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Don’t Wait to Target a Market<\/p>\n
2. Your Reach on Pinterest<\/p>\n
3. At My Blog & Mobile Site…<\/p>\n
4. Hound Video<\/p>\n
==================================
\n1. Don’t Wait to Target a Market
\n==================================<\/p>\n
The time to start targeting a market is not a month before you’re
\nlaunching a publicity campaign.<\/p>\n
That’s what too many people do.<\/p>\n
Then, when they send a press release or a marketing message, it’s
\nusually “I want to sell you something.”<\/p>\n
The right way to do it is to start a minimum of six months before
\nyou’re ready to launch or, preferably one year.<\/p>\n
You need that much time to research your target market which
\nincludes journalists. You also need to search for likely
\ncustomers online and offline, help them solve their problems for
\nfree, and earn their trust and loyalty BEFORE you publicize
\nsomething and ask for the sale.<\/p>\n
I explained the three critical steps during the webinar I hosted
\nThursday on “The 3-Part Formula for Finding & Capturing Your
\nTarget Market.” If you missed it, you can find the replay here:<\/p>\n
http:\/\/publicityhound.com\/ontargetpublicityvideo.htm<\/a><\/p>\n ================================ Thanks to Publicity Hound Anne Roos for sharing a helpful tool You can find it at http:\/\/www.PinReach.com.<\/p>\n Not pinning yet? Pinterest is the third largest social media Learn more here: ================================= 9 ways to use Meetup.com in a publicity campaign Dog Tweets: 10 most common things being pinned on Pinterest =============================== The French Bulldog puppy that can’t roll over: Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #604 April 14, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Don’t Wait to Target a Market 2. Your Reach on Pinterest 3. At My Blog & Mobile Site… 4. Hound Video ================================== 1. Don’t Wait to\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[117,56,120,111,5],"class_list":{"0":"post-926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-how-to-find-your-target-market","8":"tag-how-to-get-free-publicity","9":"tag-pinpointing-your-target-market","10":"tag-pinterest","11":"tag-publicity-tips","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=926"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/926\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n2. Your Reach on Pinterest
\n================================<\/p>\n
\ncalled PinReach, a free program that provides analytics and
\ntabulates your overall score and reach on Pinterest.<\/p>\n
\nsite, and people who pin correctly are reporting it’s a fast, fun
\nway to share, publicize and sell.<\/p>\n
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/pinterest.htm<\/a><\/p>\n
\n3. At My Blog and Mobile Site
\n=================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=11054<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=11049<\/p>\n
\n4. Hound Video
\n===============================<\/p>\n
\n http:\/\/www.youtube.com\/watch?v=5L28TM48bF0<\/a><\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs: http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n