The Publicity Hound’s
\nTips of the Week
\nIssue #603 April 10, 2012<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Pinpointing Your Target Market<\/p>\n
2. Dining with a Journalist?<\/p>\n
3. Help This Hound<\/p>\n
4. Hound Video<\/p>\n
==================================
\n1. Pinpointing Your Target Market
\n==================================<\/p>\n
Your target market includes more than just people who are in a
\nposition to buy your products and services.<\/p>\n
It also includes:<\/p>\n
–Journalists who can cover your story.<\/p>\n
–People on the social media sites who can share your great
\ncontent with their target markets that are similar to yours.<\/p>\n
–Bloggers, podcasters, article writers, authors and speakers who
\ncan feature your tips in content they’re creating for their own
\naudiences.<\/p>\n
–Anyone who has a problem that you can help them solve.<\/p>\n
That’s a big bunch of people. And trying to find them all online
\ncan be daunting.<\/p>\n
You’re invited to a free 90-minute webinar I’m hosting from 3 to
\n4:30 p.m. Eastern Time on Thursday, April 12, on “The 3-Part
\nFormula for Finding & Capturing Your Target Market in a Publicity
\nCampaign.”<\/p>\n
You’ll come away with tips that will spare you hours of wasted
\ntime writing press releases and pitches that go nowhere, and
\nprecious hours communicating with the wrong people on social
\nmedia sites.<\/p>\n
Read more about what you’ll learn and register here: Come with questions. I’ll answer them all. If we don’t have time More than 200 Publicity Hounds have already registered for the ================================ Here’s a quick tip from a webinar I hosted last night for members Even before the wait staff takes your order, ask the journalist, The reporter will probably be thankful you asked because she But never insist on paying. And never drink alcohol–not even a ================================= Publicity Hound Roberta Stein of Skokie, IL, is appealing for Robert needs ideas ASAP. Comment at =============================== Dogs that look like their owners: Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #603 April 10, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Pinpointing Your Target Market 2. Dining with a Journalist? 3. Help This Hound 4. Hound Video ================================== 1. Pinpointing Your Target Market ================================== Your target market\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[56,120,5],"class_list":{"0":"post-924","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-how-to-get-free-publicity","8":"tag-pinpointing-your-target-market","9":"tag-publicity-tips","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=924"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/924\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n http:\/\/publicityhound.com\/targetmarket.htm<\/a><\/p>\n
\nfor yours, I’ll send you a personal reply by email.<\/p>\n
\ncall.<\/p>\n
\n2. Dining with a Journalist?
\n================================<\/p>\n
\nof The Publicity Hound Mentor Program on what to say and how to
\nact when you’re meeting a journalist for lunch or dinner.<\/p>\n
\n“How would you like to handle the check? Would you like to go
\nDutch?”<\/p>\n
\nmight work for a newspaper that has an ethics policy prohibiting
\nemployees from accepting anything of value. If she wants to pay
\nfor your meal, that’s fine. She’ll probably put it on her expense
\naccount.<\/p>\n
\nglass of beer–when you’re with journalists. Loose lips sink
\nships.<\/p>\n
\n3. Help This Hound
\n=================================<\/p>\n
\nhelp from other Hounds who have ideas on how to promote a new
\nbook written by her client, a fitness expert who refused to take
\ndrugs for her depression and panic attacks and, instead, cured
\nherself with a regimen of exercises and positive thinking.<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=10997<\/p>\n
\n4. Hound Video
\n===============================<\/p>\n
\n http:\/\/www.youtube.com\/watch?v=642qxehEcGg<\/a><\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood\u00a0laughs:<\/p>\n