{"id":923,"date":"2007-04-18T15:35:20","date_gmt":"2007-04-18T15:35:20","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/amazon-bestseller-campaigns-not-worth-it\/"},"modified":"2025-06-09T16:02:21","modified_gmt":"2025-06-09T16:02:21","slug":"amazon-bestseller-campaigns-not-worth-it","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/amazon-bestseller-campaigns-not-worth-it\/","title":{"rendered":"Amazon bestseller campaigns not worth it"},"content":{"rendered":"

I’m sick to death of the parade of authors who\u00a0hit me with\u00a0sales pitches to buy their books on Amazon.com<\/a> on such-and-such a day.<\/p>\n

And I absolutely refuse to pester the 30,000 people on my email list and let them know about these Amazon campaigns.<\/p>\n

Full disclosure:\u00a0When these\u00a0campaigns were all the rage a few years ago, I donated some of my own publicity products<\/a> as “bonuses” if I knew the authors and respected their work, even though I refused to do a special mailing to my list.\u00a0But I’ve distanced myself from these campaigns recently because they’ve lost their luster and many of them just don’t work.<\/p>\n

Steve Weber,<\/a> author of the new book “Plug Your Book!–Online book marketing for authors”<\/a> (Weber Books, $24.99 paperback)\u00a0agrees. He presents one of the best explanations\u00a0I’ve read on why most of these Amazon bestseller campaigns fall flat. And he concludes:<\/p>\n

“If it’s important to have a stellar Amazon Sales Rank for a day, you can do it much faster and cheaper by simply buying a few hundred copies of your book from Amazon yourself. Have a copy shipped to each member of your high-school class, your neighbors and in-laws, and every newspaper and magazine editor in your region. That would spark some real word of mouth for your book.”\u00a0\u00a0\u00a0\u00a0\u00a0<\/p><\/blockquote>\n

If you’ve written a book, or you’re thinking of writing one, buy this book.\u00a0Steve shows you how to get massive online exposure\u00a0with no special computer skills. He explains why authors fail with paid advertising, pay-per-click, fee-based reviews and the Amazon campaigns.\u00a0And he\u00a0explains how to boost your visibility with blogs, Google,<\/a>\u00a0MySpace <\/a>and other social netowrking sites, and how to capitalize on peer content and “amateur” book reviews.<\/p>\n

Check out Steve’s Plug Your Book! blog.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’m sick to death of the parade of authors who\u00a0hit me with\u00a0sales pitches to buy their books on Amazon.com on such-and-such a day. And I absolutely refuse to pester the 30,000 people on my email list and let them know about these Amazon campaigns. Full disclosure:\u00a0When these\u00a0campaigns were all the rage a few years ago,\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[608,43],"class_list":{"0":"post-923","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-authors-publishers","8":"tag-book-marketing","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=923"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/923\/revisions"}],"predecessor-version":[{"id":40717,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/923\/revisions\/40717"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}