The Publicity Hound’s
\nTips of the Week
\nIssue #599 March 20, 2012
\nPublisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Millions of Online Book Reviewers<\/p>\n
2. Ditch Hotmail & Yahoo Addresses<\/p>\n
3. Graphic Designers for Facebook<\/p>\n
4. Oprah, Rosie, Ricki & Huckabee<\/p>\n
5. In-flight Magazine Database<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site<\/p>\n
8. The Publicity Hound’s Appearances<\/p>\n
=====================================
\n1. Millions of Online Book Reviewers
\n=====================================<\/p>\n
Smart authors don’t waste time fretting over shrunken book review
\nsections in newspapers and magazines.<\/p>\n
Instead, they penetrate sites like Goodreads.com, the largest
\nsite for readers and book recommendations in the world.<\/p>\n
Its more than 7.3 million members create virtual bookshelves
\nwhere they have added more than 260 million books they love
\nreading. Members recommend, review and compare books. They keep
\ntrack of what they’ve read and what they want to read.<\/p>\n
They form book clubs. They debate plot lines and characters, and
\ncomment on each others’ reviews.<\/p>\n
Goodreads lets authors write a detailed profile, publicize events Generate positive reviews on a site like Goodreads and you could “People are more likely to get excited about a book their friend The site appeals to casual readers and bona-fide bookworms, and Goodreads is one of the dozens of online communities where you You’ll learn about the biggest and best online book review sites, As a bonus, I’ll even throw in a list of several excellent forums Register here even if the time is inconvenient because you can =================================== If you’re having a problem generating publicity, maybe it’s Authors, do you have any idea how much damage these freebie Speakers, you can’t really expect meeting planners to pay you Yet thousands of authors, speakers, experts and other Publicity Read more about this marketing sin and what to do about it, at my ====================================== If you’re one of the millions of people on Facebook who are http:\/\/bit.ly\/yHhDub<\/p>\n ====================================== –Oprah says buh-bye to Rosie O’Donnell, whose new show on OWN –Ricki Lake’s upcoming talk show is issuing an invitation: Go –Former Arkansas Gov. Mike Huckabee, a conservative talker and Add Ricki Lake and Mike Huckabee to your media database. What? Read more about how to access it at ===================================== Don’t miss this chance to get my two-year-old database of contact It’s part of my inventory clearance sale on older titles, where When the titles are gone, they’re gone, and this database will http:\/\/publicityhound.com\/publicity-products\/inventorycloseout.htm<\/a><\/p>\n ==================================== Thanks to Publicity Hound Jacqueline Simonds, aka @jcsimonds on Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ====================================== Great content for retweeting:<\/p>\n Want respect? Ditch the Hotmail, Yahoo, AOL addresses 80 percent off on my older CDs\u2014DIY publicity tips galore Dog Tweets: B2B marketers devote 26% of their budget to content <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #599 March 20, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Millions of Online Book Reviewers 2. Ditch Hotmail & Yahoo Addresses 3. Graphic Designers for Facebook 4. Oprah, Rosie, Ricki & Huckabee 5. In-flight Magazine Database\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,71,113,55,78,114],"class_list":{"0":"post-907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-facebook-fan-pages","9":"tag-facebook-timeline","10":"tag-free-publicity","11":"tag-inflight-magazines","12":"tag-online-book-reviewers","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=907"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/907\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nlike book signings, write quizzes about their books or topics,
\npost videos, give away books before launching, lead Q&A
\ndiscussion groups, join book groups, and chat about their books
\nin discussion forums. (Learn more about the Authors Program at
\n http:\/\/www.goodreads.com\/author\/program<\/a>.)<\/p>\n
\nbe reaching millions more readers than even a big newspaper like
\nThe New York Times.<\/p>\n
\nrecommends than a suggestion from a stranger,” says Otis
\nChandler, the Founder and CEO of Goodreads who got hooked on the
\nHardy Boys series in the second grade. “We even created an
\namazing algorithm that looks at your books and ratings, and helps
\nyou find other books based on what fellow Goodreads members with
\nsimilar tastes enjoyed.”<\/p>\n
\nthe next book they read might be yours.<\/p>\n
\nmust have a presence if you’re serious about creating buzz for
\nyour books. Confused about which sites are best for you? Join me
\nat 3 p.m. Eastern Time on Thursday, March 29, when I host the
\nwebinar “Where to Find Millions of Readers Online to Review,
\nRecommend & Buy Your Books.”<\/p>\n
\nonline book clubs, web-based book discussion groups–and which
\nones are best for poetry.<\/p>\n
\nand listservs where publishers and authors can learn about
\nwriting and publishing. And I’ll show you where to find a network
\nof nearly 2,000 book bloggers and book reviewers.<\/p>\n
\nget the video replay and the other downloads and bonuses:
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/bookreviewsites.htm<\/a><\/p>\n
\n2. Ditch Hotmail & Yahoo Addresses
\n===================================<\/p>\n
\nbecause bloggers, journalists, broadcasters and others aren’t
\ntaking you seriously when they see your Hotmail or Yahoo email
\naddress.<\/p>\n
\naddresses are doing to your reputation?<\/p>\n
\nwhen they see you using an AOL address, or an address that
\ndoesn’t brand you with your domain name.<\/p>\n
\nHounds use these addresses all the time and communicate to the
\nworld, “I’m cheap.”<\/p>\n
\nblog at http:\/\/publicityhound.net\/?p=10765<\/p>\n
\n3. Graphic Designers for Facebook
\n======================================<\/p>\n
\nscrambling to meet the March 30 deadline for the new Timeline
\ncover image, and you’re looking for a graphic designer to help
\nyou create it, check out this list of designers, courtesy of
\nDenise Wakeman, an expert in online visibility:<\/p>\n
\n4. Oprah, Rosie, Ricki & Huckabee
\n======================================<\/p>\n
\nwas averaging a dismal 190,000 viewers. So scratch this one from
\nyour media list.<\/p>\n
\nonline and join a production meeting. Once a month, “The Ricki
\nLake Show” will put a live planning session on Facebook. The goal
\nis to let people get a peek at the series’ development and weigh
\nin on it. Lake and the producers will ask for feedback on program
\nelements like set design, the website and music. The show debuts
\nthis fall. Learn more at
\n http:\/\/abcnews.go.com\/Technology\/wireStory\/ricki-lakes-show-asks-public-input-online-15911297#.T2i7VxEgdgg<\/a><\/p>\n
\nFOX News commentator, goes head-to-head with Rush Limbaugh in a
\nsyndicated radio program airing in the noon to 3 p.m. Eastern
\ntime slot weekdays. “The Mike Huckabee Show” will initially air
\non 140 stations.<\/p>\n
\nYou don’t keep your own media database? It’s time to start
\nbecause it will be far better than the massive databases with the
\nhuge price tags you’ve seen advertised on PR websites. Use the
\nsame eight templates I use for my own database. They’re the bonus
\nthat comes with the video replay of “How to Create Your Own
\nDatabase of Valuable Media Contacts.”<\/p>\n
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/mediadatabase.htm<\/a><\/p>\n
\n5. In-flight Magazine Database
\n=====================================<\/p>\n
\ninformation for more than 50 in-flight magazines, for only
\n$19.40, a steal.<\/p>\n
\nyou can save 80 percent off the original price.<\/p>\n
\nnot be updated. Here’s the list and the special coupon code:<\/p>\n
\n6. Hound Video of the Week
\n====================================<\/p>\n
\nTwitter, for sharing this fun video of dogs enjoying snowboards,
\nskateboards and boogie boards:
\n http:\/\/www.zapiks.fr\/share\/player.swf?autoStart=true&lang=
\nfr&file=52372<\/a><\/p>\n
\nperfect for a dog lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor at
\n http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=10765<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=10780<\/p>\n
\nmarketing
\nhttp:\/\/publicityhound.net\/?p=10758<\/p>\n