The Publicity Hound’s
\nTips of the Week
\nIssue #598 March 13, 2012
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Pinterest: Digital Crack for Women<\/p>\n
2. Hottest Topic at IBPA: Ebooks<\/p>\n
3. March 30 Deadline for Facebook<\/p>\n
4. A Dozen Mistakes Experts Make<\/p>\n
5. Grab My CDs for 80 Percent Off<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site<\/p>\n
8. Where to See & Hear The Hound<\/p>\n
=====================================
\n1. Pinterest: Digital Crack for Women
\n=====================================<\/p>\n
Washington Post columnist Petula Dvorak calls Pinterest, the
\nwildly popular social media tool, “digital crack for women.”<\/p>\n
She’s addicted to it. So are millions of other women. (The guys
\nare finally catching on.)<\/p>\n
And it’s time for Publicity Hounds everywhere to use this site to
\npull traffic. Pinterest, a digital pinboard that lets you “pin”
\nphotos and videos, has reached the 10-million-user mark faster
\nthan any other social media site.<\/p>\n
Best part is, you don’t have to spend a ton of time on it. Just
\n“pin” photos you love. But understand that this site is more than
\njust stunning images of cupcakes and wedding dresses.<\/p>\n
If you’re smart, you can use it to pull traffic back to your
\nwebsite or blog.<\/p>\n
Look at this colorful board called “Give Books,” created by Each photo leads you to its website where you can buy the book.<\/p>\n A state’s travel and tourism department can pin photos of That’s just one of the many examples I’ll be sharing when I host Can’t attend? Register anyway and you’ll get the replay and my =================================== At the Publishing University hosted by the Independent Book Ebook sales have surpassed sales of print books, thanks to the Speakers couldn’t have said it any louder: If you have a printed If you’ve had no interest whatsoever in publishing an expensive The other big takeaway from the conference: Despite shrinking Millions of readers are just waiting to get their hands on your ====================================== The other complaint I heard at IBPA, all weekend, was that many The latest one is that Facebook users have until March 30 to redo I’m joining the legion of grumblers who think that for those of ====================================== If you’re an expert in your field, think far beyond what you If you’re a consultant, consider a paid membership site and a If you’re writing a book, or planning to write one, don’t think Think spin-off products like wall calendars, board games and Authors and experts make 12 big mistakes, and failing to think Learn about the other 11, and 22 super-lucrative income streams Even though the call is free, I promote this as an affiliate Register for the call at ===================================== I’m eliminating most CDs from my inventory very soon, and This means unheard of discounts for Publicity Hounds who love The discount is good only for titles on this list and only if you http:\/\/publicityhound.com\/publicity-products\/inventorycloseout.htm<\/a><\/p>\n ==================================== Here’s one of my favorite oldies but goodies. Watch how Denver Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ====================================== Great content for retweeting:<\/p>\n Pinterest: Digital crack for women (Hooked yet?) Dog Tweets: The very best way to receive a LinkedIn Photos Rule, Video Drools: It’s Photography, Not Videos, That How to Build Your Media Empire (Guest Post) ======================================= Wednesday, March 14: Thursday, March 15: Friday, Oct. 12: <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #598 March 13, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Pinterest: Digital Crack for Women 2. Hottest Topic at IBPA: Ebooks 3. March 30 Deadline for Facebook 4. A Dozen Mistakes Experts Make 5. Grab My\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[112,71,113,55,111,5,27],"class_list":{"0":"post-904","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-reviews","8":"tag-facebook-fan-pages","9":"tag-facebook-timeline","10":"tag-free-publicity","11":"tag-pinterest","12":"tag-publicity-tips","13":"tag-social-media","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=904"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/904\/revisions"}],"predecessor-version":[{"id":43304,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/904\/revisions\/43304"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nChronicle Publishing, a book publishing company:
\n http:\/\/pinterest.com\/chroniclebooks\/give-books\/<\/a><\/p>\n
\ndestinations that tourists will love. A local chamber of commerce
\ncan pin photos of products and services offered by local
\nmerchants. A nonprofit can share photos taken at its most recent
\nfund-raiser.<\/p>\n
\nthe webinar “How to Use Pinterest to Generate Clicks, Traffic,
\nLinks, Leads and Sales” at 3 p.m. Eastern Time on Thursday, March
\n15.<\/p>\n
\nhandy checklist that you can print and keep nearby so you don’t
\nmiss a step as you’re getting your account set up. Register at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/pinterest.htm<\/a><\/p>\n
\n2. Hottest Topic at IBPA: Ebooks
\n===================================<\/p>\n
\nPublishers Association over the weekend, no other topic had
\nauthors and publishers buzzing louder than ebooks.<\/p>\n
\nKindle, the Nook, tablets and other devices that make ebooks easy
\nto buy, read and carry.<\/p>\n
\nbook, convert it to an ebook, or leave money on the table.<\/p>\n
\nprint book, you can publish an ebook for next to nothing. You can
\nsell it, or give it away at sites like Amazon.com as a lead
\ngenerator.<\/p>\n
\nbook review sections in major newspapers, millions of book
\nreviewers are just waiting to review your print book or ebook.
\nThey’re clustered all over the Internet. I gave a presentation on
\nthis topic, and I’m creating a webinar right now to show you
\nwhere to find the best book review sites and forums, and how to
\nuse them.<\/p>\n
\nbooks. Details next week.<\/p>\n
\n3. March 30 Deadline for Facebook
\n======================================<\/p>\n
\nauthors don’t know how to gain traction on Facebook. They’re
\nfrustrated, understandably, that the site keeps rolling out major
\nchanges.<\/p>\n
\ntheir pages to accommodate the Timeline layout. There’s a good
\nQ&A\u00a0at
\n http:\/\/www.hyperarts.com\/blog\/facebook-timeline-for-fan-pages-
\nfrequently-asked-questions\/<\/a> that explains what you need to know.<\/p>\n
\nus who are using Facebook for business, the constant changes take
\nway too much time for too little return on investment. Am I
\nwrong?<\/p>\n
\n4. A Dozen Mistakes Experts Make
\n======================================<\/p>\n
\nalready sell.<\/p>\n
\nmentor program.<\/p>\n
\nonly about selling a book.<\/p>\n
\ncoffee mugs. Think paid services like coaching programs, speaking
\nengagements and consulting.<\/p>\n
\nbeyond their core products and services is one of them.<\/p>\n
\nthat most authors overlook, when Steve Harrison hosts the
\nwebinar, “How to Thrive as an Author\/Expert in Any Economy” at 7
\np.m. Eastern Time today, March 15.<\/p>\n
\nbecause I don’t want to see you missing numerous opportunities to
\ngrow the bottom line.<\/p>\n
\n https:\/\/m164.infusionsoft.com\/go\/QL15Thrive\/A10011<\/a><\/p>\n
\n5. Grab My CDs for 80 Percent Off
\n=====================================<\/p>\n
\nscrapping some old titles altogether.<\/p>\n
\nsniffing out bargains.<\/p>\n
\nuse the coupon code CLOSEOUT80 when you check out.<\/p>\n
\n6. Hound Video of the Week
\n====================================<\/p>\n
\nreacts when he’s reprimanded for eating the cat’s treats:
\n http:\/\/www.youtube.com\/watch?v=B8ISzf2pryI<\/a><\/p>\n
\nperfect for a dog lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor at
\n http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=10682<\/p>\n
\nrecommendation
\nhttp:\/\/publicityhound.net\/?p=10669<\/p>\n
\nEngage Users
\nhttp:\/\/publicityhound.net\/?p=10637<\/p>\n
\n http:\/\/www.talkbusinesswithhoward.com\/business\/how-to-build-your-
\nmedia-empire\/<\/a><\/p>\n
\n8. Where to See & Hear The Hound
\n=======================================<\/p>\n
\n“You Are the New Media: How to Create
\nYour Own Media Empire to Promote Your Business”
\nPodcast at 11 a.m. Eastern on “Talk Business With Howard”
\n http:\/\/www.blogtalkradio.com\/talkbusinesswithhoward\/2012\/03\/14\/joan-stewart-the-publicity-hound<\/a><\/p>\n
\nWebinar at 3 p.m. Eastern Time: “How to Use
\nPinterest to Generate Clicks, Traffic, Links,
\nLeads and Sales”
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/pinterest.htm<\/a><\/p>\n
\n“How to Harness Your Expertise Online and Make Your Website Go
\n‘Ka-Ching! Ka-Ching!'”
\nCareer Directors International
\nGlobal Career Empowerment Summit
\nSan Diego, CA
\n http:\/\/www.careerdirectors.com\/conv_pro.htm<\/a><\/p>\n