The sixth part of a press release is the boilerplate but only in longer releases..<\/p>\n
It’s a paragraph of information at the end, similar to an “About Us” paragraph at your website. It summarizes quickly what your company does.\u00a0<\/p>\n
Not all press release samples in this course include boilerplate, and I didn’t use one in the sample release for my tips booklets. This paragraph presents an opportunity to state your company’s accomplishments and, more importantly, the value you bring to customers.<\/p>\n
Cision, which owns PRWeb, a press release distribution service, offers 7 examples of successful press release boilerplates.<\/a><\/p>\n In each case, Cision explains why the boilerplate goes above and beyond the ordinary.<\/p>\n If you or your company or organization has an opinion on a controversial topic, write a press release, and include a quote <\/strong>from someone in your organization. Controversial topics can include everything from national issues such as abortion and gun control to local issues such as proposed zoning laws.<\/p>\n When you’re done, you can also use the same content to send a letter to the editor or to your local and national newspapers and magazines.\u00a0<\/p>\n Next:<\/strong> The optional note to the media,\u00a0 and the Safe Harbor Statement for public companies.<\/p>\n","protected":false},"excerpt":{"rendered":" Press Release Tip 13 Write a boilerplate paragraph in longer press releases The sixth part of a press release is the boilerplate but only in longer releases.. It’s a paragraph of information at the end, similar to an “About Us” paragraph at your website. It summarizes quickly what your company does.\u00a0 Not all press release\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":581,"footnotes":""},"categories":[581],"tags":[],"class_list":{"0":"post-90","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-89-press-release-tips","7":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/90\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Opportunity #13 to write a press release: A controversial topic<\/h3>\n