{"id":899,"date":"2007-04-01T03:20:02","date_gmt":"2007-04-01T03:20:02","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/writing-press-releases-9-out-of-10-miss-this-critical-element\/"},"modified":"2025-01-04T19:05:19","modified_gmt":"2025-01-04T19:05:19","slug":"writing-press-releases-9-out-of-10-miss-this-critical-element","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/content-creation\/writing-press-releases-9-out-of-10-miss-this-critical-element\/","title":{"rendered":"Writing press releases: 9 out of 10 miss this critical element"},"content":{"rendered":"<p>One of the most\u00a0valuable elements of a press release&#8212;a link that lets the reader click through to a website&#8212;is missing from 9 out of 10\u00a0press releases submitted to BusinessWire.com, one of their own <a href=\"http:\/\/eon.businesswire.com\/news\/eon\/20070330105561\/en\" target=\"_blank\" rel=\"noopener\">press releases<\/a> says.<\/p>\n<p>I find that statistic difficult to believe. But based on the press releases that people email to me, I know that many writers miss valuable opportunities to lead readers to a website, or a product catalog, or a page at their website where visitors\u00a0can download a free tips list or an ebook or special report. I list more examples of freebies in <a href=\"https:\/\/www.publicityhound.com\/\" target=\"_blank\" rel=\"noopener\">&#8220;Special Report #51: 55 Free Things You can Offer to Generate Publicity or Capture People&#8217;s Email Addresses.&#8221;<\/a><\/p>\n<p>But that doesn&#8217;t mean you can go crazy with links. BusinessWire.com\u00a0suggests one link for every 100 words of your press release.\u00a0<\/p>\n<p>Check out their tips on how to optimize press releases for the search engines.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most\u00a0valuable elements of a press release&#8212;a link that lets the reader click through to a website&#8212;is missing from 9 out of 10\u00a0press releases submitted to BusinessWire.com, one of their own press releases says. I find that statistic difficult to believe. But based on the press releases that people email to me, I\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/content-creation\/writing-press-releases-9-out-of-10-miss-this-critical-element\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":603,"footnotes":""},"categories":[603],"tags":[29,13],"class_list":{"0":"post-899","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-media-relations","8":"tag-press-releases","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=899"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/899\/revisions"}],"predecessor-version":[{"id":40579,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/899\/revisions\/40579"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}