The Publicity Hound’s
\nTips of the Week
\nIssue #595 Feb. 28, 2012<\/p>\n
Publisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. A Really Impressive PR Pitch<\/p>\n
2. How Pinterest Violates Copyright<\/p>\n
3. LinkedIn’s New “Follow” Button<\/p>\n
4. Authors: Meet Me in San Francisco<\/p>\n
5. Write for My Blog<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site<\/p>\n
=====================================
\n1. A Really Impressive PR Pitch
\n=====================================<\/p>\n
Trust me when I tell you that a media list chock full of juicy
\npersonal details about a journalist or blogger can be your ticket
\nto publicity.<\/p>\n
BL Ochman agrees. She’s a social media expert and a prolific
\nblogger who writes about online promotions.<\/p>\n
On Friday, she wrote about a pitch she received from Rob Toledo,
\nof Distilled Creative, calling her attention to a social media
\ncampaign roadmap.<\/p>\n
BL, who has seen her share of lame pitches, was bowled over by
\nthe personal details about her that Rob, whom she doesn’t know,
\nincluded in his pitch. Impressed, she wrote a post titled “Dear
\nPR Peeps: please read this *really great* PR pitch! (And what he
\nwas pitching).”<\/p>\n
BL analyzed Rob’s pitch to show you exactly what made her pay
\nattention. The screenshot she used at her blog is a little
\ndifficult to read, and she gave me permission to reproduce it at
\nmy blog at http:\/\/publicityhound.net\/?p=10470<\/p>\n
Please, please, please read it. Study it. And use Rob’s
\ntechniques the next time you pitch a blogger or journalist.<\/p>\n
For more tips on how to do some good, old-fashioned sleuthing and =================================== Thousands of people who use Pinterest, the social media site that Many give the source credit, but some don’t.<\/p>\n Pinterest’s terms of use place the responsibility for following If you don’t want Pinterest members to violate copyright and When a user tries to pin from your site, they will see this Here’s a very helpful blog post, with lots of links, where you ====================================== Let people interested in your company stay connected to you on LinkedIn rolled it out yesterday and explains how to use it at To grab the code, click here: While you’re at it, give people an easy way to stay abreast of LinkedIn expert Wayne Breitbarth shared all the little tricks on ====================================== If you’ll be at IBPA’s Publishing University in San Francisco on –9 to 10:15: Advanced Techniques for Creating Websites\/Blogs –1:45 to 3: Using Facebook and Twitter to Jump-Start Sales<\/p>\n –3:15 to 4:30: Getting Attention: Promoting Your Titles to I’m back on the speaking circuit, sharing my publicity and social ===================================== Get in front of PR people, publicists, authors, speakers, It will expose you to a new audience. And I’ll promote you like Read more about how to pitch me: ==================================== If you can stand two and a half minutes of cuteness, watch this http:\/\/youtu.be\/PkUVnYG27Vc<\/p>\n Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ====================================== Great content for retweeting:<\/p>\n Expert on gossip? Top-tier reporter needs sources Check your Pinterest influence score with PinClout Pitch stories about employees in their 80s, 90s Personal details in your pitch is your ticket to publicity ——————————————<\/p>\n Read my publicity tips on Twitter: Join my Facebook Fan Pages: Connect with me on LinkedIn (and tell me how we know each other) <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #595 Feb. 28, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. A Really Impressive PR Pitch 2. How Pinterest Violates Copyright 3. LinkedIn’s New “Follow” Button 4. Authors: Meet Me in San Francisco 5. Write for My\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,3,48,111,19,45,9,5],"class_list":{"0":"post-894","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-book-promotion","9":"tag-linkedin","10":"tag-pinterest","11":"tag-pitching-to-reporters","12":"tag-pr","13":"tag-publicity-for-niche-markets","14":"tag-publicity-tips","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=894"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/894\/revisions"}],"predecessor-version":[{"id":43229,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/894\/revisions\/43229"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nfind personal details about the people who you will be pitching,
\ncheck out the webinar I hosted recently on “How to Create Your
\nOwn Database of Valuable Media Contacts” at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/mediadatabase.htm<\/a>. It included the eight templates I use
\nfor my own database because I want to save you time and not make
\nyou start from scratch.<\/p>\n
\n2. How Pinterest Violates Copyright
\n===================================<\/p>\n
\nlets you “pin” images to a digital corkboard, are violating
\ncopyright by pinning other people’s artwork, photographs,
\ntrademarks, logos and more.<\/p>\n
\ncopyright laws not on itself, but on its users. Pinterest also
\ngives itself the right to actually sell content that users place
\non its site.<\/p>\n
\nsteal your work, and if you don’t want Pinterest to sell your
\nwork, you can opt out by going to
\n http:\/\/pinterest.com\/about\/help\/<\/a> and scrolling all the way to the
\nbottom to the category “Linking to your blog or website.” Click
\non “What if I don’t want images from my site to be pinned?” and
\nyou’ll see a snippet of code that you can add to the head of any
\npage on your site.<\/p>\n
\nmessage: “This site doesn’t allow pinning to Pinterest. Please
\ncontact the owner with any questions.”<\/p>\n
\ncan read more about how people violate copyright on Pinterest:
\n http:\/\/greekgeek.hubpages.com\/hub\/Is-Pinterest-a-Haven-for-
\nCopyright-Violations<\/a><\/p>\n
\n3. LinkedIn’s New “Follow” Button
\n======================================<\/p>\n
\nLinkedIn by adding a “Follow Company” button to your website or
\nblog.<\/p>\n
\n http:\/\/blog.linkedin.com\/2012\/02\/27\/linkedin-follow-button-for-
\ncompanies\/<\/a>.<\/p>\n
\nhttps:\/\/developer.linkedin.com\/plugins\/follow-company<\/p>\n
\nnew products and services you’re offering. Create Company Pages
\non LinkedIn and fill them with lots of content. It’s the perfect
\nplace to promote!<\/p>\n
\nhow to use Company Pages when he was my guest on the webinar
\n“Your LinkedIn Power Formula Part 2: Advanced Strategies for
\nWriting a Killer Profile, Cashing in on Groups and Creating
\nCompany Pages.” Read more about how to access the video replay at
\n http:\/\/publicityhound.com\/linkedinpowerformulapart2.htm<\/a><\/p>\n
\n4. Authors: Meet Me in San Francisco
\n======================================<\/p>\n
\nMarch 9-10, attend at least one of three panels where I’m
\npresenting on Saturday:<\/p>\n
\nThat SELL<\/p>\n
\nBloggers and Online Communities<\/p>\n
\nmedia expertise. Email me at JStewart (at) PublicityHound.com if
\nyou’d like to host The Publicity Hound at your event.<\/p>\n
\n5. Write for My Blog
\n=====================================<\/p>\n
\nexperts, do-it-yourself Publicity Hounds and others who read my
\nblog by writing a guest post.<\/p>\n
\ncrazy on the social media sites.<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6573<\/p>\n
\n6. Hound Video of the Week
\n=====================================<\/p>\n
\nmama Husky love her baby, and watch the pup tell its mom in
\npuppy-speak, “I love you more.”<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\n http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=10535<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=10517<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=10496<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=10470<\/p>\n
\n http:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n
\n http:\/\/www.facebook.com\/publicityhound<\/a>
\n http:\/\/www.facebook.com\/publicitytips<\/a><\/p>\n
\n http:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n