The Publicity Hound’s
\nTips of the Week
\nIssue #595 Feb. 21, 2012
\nPublisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Barking Up the Front Page<\/p>\n
2. How Freelancers Can Help You<\/p>\n
3. Publicity Tips for Local Events<\/p>\n
4. Create Event Videos from Photos<\/p>\n
5. Red-hot Pinterest<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site<\/p>\n
=====================================
\n1. Barking Up the Front Page
\n=====================================<\/p>\n
Michelle Tennant knows how much the media loathe press
\nconferences.<\/p>\n
She heard me preach that repeatedly when she was in my mentor
\nprogram many years ago.<\/p>\n
Today, she’s a successful publicist who has landed many of her
\nclients in top-tier media like the New York Times, the Wall
\nStreet Journal and on “Good Morning, America.”<\/p>\n
But she was especially tickled when her local newspaper, the
\nHendersonville Times, featured a front-page story on Saturday
\nabout the Blue Ridge Husky Rescue, an organization that saves
\nHuskies that are abandoned by their owners and often turn up in
\nanimal shelters.<\/p>\n
The Husky Rescue is close to Michelle’s heart. So are Huskies.
\nWhen she heard the group needed publicity, she steered them away
\nfrom a press conference to a media event.<\/p>\n
Right there on the front page was a photo of Michelle on
\nrollerblades, being pulled around Jackson Park on a leash by
\nSmokey, a three-year-old Siberian Husky that found a new home
\nthrough the rescue group.<\/p>\n
“Do you know how rrrrrough it is to score front page ink? [Dog Remember that the next time you’re tempted to stage a boring Interested in joining my mentor program? Yesterday, I taught ================================= Here are four reasons why freelance journalists can sometimes be –Because they write for multiple outlets, they can interview you –You don’t have to pitch busy reporters or grumpy editors. They –Freelance journalists often blog. That means one more place –Freelancers know each other and attend the same conferences. If If you have a media database, there’s certain information about If you missed the webinar, you can order the video replay and ====================================== The next time you do publicity for a local event, remember my 11 I’ve been compiling them since I volunteered to do publicity for We got mountains of publicity, but I also made a few boo-boos. I I was also disappointed to learn that the photos I took on On the plus side, a big feature story with several photos Read all my tips at my blog at http:\/\/publicityhound.net\/?p=10437<\/p>\n ====================================== Here’s a fun way to create a post-event video and use it for PR Create an account at Animoto, a website that will let you gather We didn’t shoot video. But used the photos I took to create one. You can post your video on your website, and share it on the A free Animoto account will let you produce videos of no more Go ahead. Play around with it and see how much fun it is (using http:\/\/animoto.com\/?ref=obcetdav<\/a><\/p>\n ===================================== Users spend more time on Pinterest, the bulletin board social After I wrote about Pinterest here last week, my email inbox has Read more about the study here: Read the 10 reasons Pinterest booked 10 million visitors a month http:\/\/www.forbes.com\/sites\/anthonykosner\/2012\/02\/18\/10-reasons- ==================================== Have you seen this one of the Dalmation riding a bike? OK, so the http:\/\/www.youtube.com\/watch?v=roJzWYiXFtg<\/a><\/p>\n Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ====================================== Great content for tweeting:<\/p>\n 11 local publicity tips: Start early, pitch often Dog Tweets: <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #595 Feb. 21, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Barking Up the Front Page 2. How Freelancers Can Help You 3. Publicity Tips for Local Events 4. Create Event Videos from Photos 5. Red-hot Pinterest\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[56,111,36,19,5],"class_list":{"0":"post-891","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-how-to-get-free-publicity","8":"tag-pinterest","9":"tag-pitching-the-media","10":"tag-pitching-to-reporters","11":"tag-publicity-tips","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=891"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/891\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nwhine.] Rrrrrough,” wrote Michelle at her blog at
\n http:\/\/michelletennant.wordpress.com\/2012\/02\/20\/barking-up-the-
\nfront-page\/<\/a>.<\/p>\n
\npress conference.<\/p>\n
\npeople in the program how to use two helpful, easy-to-remember
\nformulas (not mine, somebody else’s) when writing press releases
\nand pitches. They work almost every time. If you want to join us,
\nread more about the program at
\n http:\/\/publicityhound.com\/mentorprogram\/intro.html<\/a> or call me
\nat 262-284-7451 and let’s see if we’re a good fit.<\/p>\n
\n2. How Freelancers Can Help You
\n=================================<\/p>\n
\nmore valuable to your publicity campaign than journalists who
\nwork full-time for one media outlet:<\/p>\n
\nmultiple times for different stories they’re selling.<\/p>\n
\ndo.<\/p>\n
\nwhere they might give you publicity and a backlink to your
\nwebsite.<\/p>\n
\nthey know you’re a good source, but they don’t need what you’re
\noffering, they might share your contact information with a
\ncolleague who does.<\/p>\n
\nfreelancers that should be included within it. That’s why I have
\na separate template for freelancers. I shared it–along with
\nseven other templates for newspapers, magazines, TV shows, radio
\nshows, bloggers, newsletters and websites–when I hosted the
\nwebinar “How to Create Your Own Database of Valuable Media
\nContacts” on Thursday. It’s available as a PDF or Word document
\nso you can just cut and paste the information into your own
\ndatabase.<\/p>\n
\naccess all the other materials here:
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/mediadatabase.htm<\/a><\/p>\n
\n3. Publicity Tips for Local Events
\n======================================<\/p>\n
\nhandy tips.<\/p>\n
\nmy garden club’s annual gardening seminar, which was held on
\nSaturday.<\/p>\n
\nmistakenly assumed that the gardening newsletters in Wisconsin
\nhad short lead times for calendar items. Was I wrong! One of them
\nworks three months ahead, and I missed the deadline.<\/p>\n
\nSaturday had no crowd shots.<\/p>\n
\nappeared in our local weekly, and fliers distributed at the local
\ntech college resulted in seven attendees from that school.<\/p>\n
\n4. Create Event Videos from Photos
\n======================================<\/p>\n
\nif you’re only shooting photos at your event.<\/p>\n
\na collection of your best photos, type some text, arrange them
\nlike you’d arrange letters on your wooden Scrabble letter holder,
\nchoose your music, and–voila!–produce it. That’s what I did
\nafter my garden club hosted our annual garden seminar on
\nSaturday.<\/p>\n
\nIt’s at our website at http:\/\/www.PortGardenClub.org<\/a><\/p>\n
\nsocial media sites and anywhere else you want to promote next
\nyear’s event.<\/p>\n
\nthan 30 seconds. Paid accounts, for as little as $5 a month, let
\nyou produce longer videos, but only for non-commercial use.<\/p>\n
\nthis affiliate link):<\/p>\n
\n5. Red-Hot Pinterest
\n=====================================<\/p>\n
\nmedia site, than they do on Twitter, LinkedIn and Google+
\ncombined, according to a new study.<\/p>\n
\nbeen clogged with messages telling me that people, mostly women,
\nare following me there.<\/p>\n
\n http:\/\/www.mediabistro.com\/alltwitter\/usa-social-network-
\nuse_b18798<\/a><\/p>\n
\nso quickly:<\/p>\n
\npinterest-booked-10-million-visitors-a-month-so-fast\/<\/a><\/p>\n
\n6. Hound Video of the Week
\n=====================================<\/p>\n
\nbike has training wheels. But it’s still worth a look.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\n http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=10437<\/p>\n
\nFollow these PR rules if
\nyou want to raise some real capital
\nhttp:\/\/publicityhound.net\/?p=10414<\/p>\n