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1.\u00a0 At Your Blog<\/strong><\/span><\/p>\n Your are blogging, aren’t you? If not, start.<\/p>\n A blog is\u00a0your main platform from which you can share your knowledge, answer questions, stimulate interesting conversation,\u00a0and promote.<\/p>\n Encourage people to send you questions,\u00a0which can be the basis for blog posts. Sometimes I’ll use a question someone has emailed to me, and turn it into a blog post.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n \u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0 Many of us are so use to sharing links to helpful information that we think people want to know about<\/strong>, that we seldom take the time to ask them what they need<\/strong>.<\/p>\n Go ahead. Ask your Twitter followers\u00a0what’s bugging them. You’ll receive lots of clues that you can then use to\u00a0create content such as articles, information products, blog posts and\u00a0tips lists (“The 10 Best Ways to…”)—after you answer their question on Twitter.<\/p>\n The big payoff will come when you provide an answer\u00a0that saves somebody thousands of dollars or hours of time, and they rave to their thousands of fans and followers about how great you are.<\/p>\n For example, when I tweeted that my Facebook fan page had\u00a0disappeared, Dave Kerpen of Likeable Media responded, asked me to make him an administrator, logged in to my account, found a problem in the settings, fixed it, and my page was alive again!\u00a0I blogged about the nightmare and the happy ending.<\/a>\u00a0And then I continued to sing\u00a0his praises on LinkedIn, Facebook, Twitter and in my ezine, The Publicity Hound’s Tips of the Week<\/a>.<\/p>\n Follow me on Twitter<\/a>\u00a0and ask me a question. <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n 3. On Facebook<\/strong><\/span><\/p>\n If you’re willing to spend the time, you can use your Facebook page as a town square where people hungry for content—and answers—can get them.\u00a0 No one does a better job of doing this than\u00a0Mari\u00a0 Smith, arguably the world’s Number One Facebook expert.\u00a0Almost daily, she receives doezens of questions and answers them\u00a0on her page.<\/a><\/p>\n I receive quite a few email questions\u00a0on a wide variety of social media and publicity topics. I encourage those people\u00a0to\u00a0post the questions to my Publicity Hound fan page<\/a>, where I can answer them\u00a0for the benefit of everyone who visits.\u00a0\u00a0Some people don’t bother. But some do.<\/p>\n Follow me on Facebook <\/a>and post a question on my wall. <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n \u00a0\u00a0\u00a0\u00a0 There are two ways\u00a0to answer questions: By using the\u00a0Answers feature and within\u00a0Groups you have joined.<\/p>\n To use the Answer feature, go to the menu bar and click on More >\u00a0Answers and you’ll see questions that other LinkedIn users have asked. You can also use the search function\u00a0to find questions that include certain keywords.<\/p>\n Within Groups, people\u00a0ask questions frequently because they know that special interest\u00a0Groups include other people who share their same expertise.<\/p>\n LinkedIn expert Wayne Breitbarth, who was my guest on two recent webinars, says answering questions within Groups is better than simply using the Q&A feature. That’s because questions within groups usually focus on specific topics that people within those groups will find of value.\u00a0Using the Q&A feature can be time-consuming because you have to hunt for questions within your area of expertise.<\/p>\n Connect with me on LinkedIn<\/a>\u00a0and tell me what you need to know. I’ll be\u00a0glad to help.<\/p>\n <\/p>\n <\/p>\n <\/p>\n \u00a0\u00a0\u00a0\u00a0 Quora\u00a0 is the perfect home for experts because it’s quickly gaining considerable traffic and attention. (See 6 reasons to use Quora to promote your expertise<\/a>.)<\/p>\n Many journalists are using this site to hunt for experts and\u00a0sources. Even the New York Times is using Quora <\/a>so three of its writers, all authors, can answer questions about their books and subject areas.<\/p>\n Readers who like your answer can “vote it up” within all the other answers. They can also f0llow you on quora so that whenever you answer a question, they don’t miss a thing.<\/p>\n Here’s a video from Mashable on how to ask and answer questions on Quora:<\/p>\n <\/p>\n That’s my list. What about you? Where do you answer questions to promote your expertise? Tools That Can Help You:<\/strong><\/p>\n 33 Ways to Attract Facebook Fans, Provide Sterling Content & Keep Them Coming Back for More<\/a>, with Mari Smith<\/p>\n Your LinkedIn Power Formula Part 1: How to Make Killer Contacts, Pull Crowds to Events, be a Star in Your Industry & Track Down Leads Like a Bloodhound,<\/a> with Wayne Breitbarth<\/p>\n Your LinkedIn Power Formula Part 2: Advanced Strategies for Writing a Killer Profile, Cashing in on Groups and Creating Company Pages<\/a>, with Wayne Breitbarth<\/p>\n","protected":false},"excerpt":{"rendered":" The Internet makes it possible, even for sole proprietors, to compete against their big competitors because\u00a0there are so many different ways online to promote expertise. One of them\u00a0is by answering questions in your specialty area. Yes, it’s time-consuming. \u00a0But it’s a free way to market yourself.\u00a0 Here are the five best places where you should\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":12,"wds_primary_category":0,"footnotes":""},"categories":[603],"tags":[427],"class_list":{"0":"post-8899","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-marketing","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=8899"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8899\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=8899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=8899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=8899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a><\/p>\n
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\n2. On Twitter<\/strong><\/span><\/p>\n
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\n4. On LinkedIn<\/strong><\/span><\/p>\n<\/a>\u00a0<\/p>\n
\n5. On Quora<\/span><\/strong><\/p>\n
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