The Publicity Hound’s
\nTips of the Week
\nIssue #594 Feb. 14, 2012<\/p>\n
Publisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
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In This Issue
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1. The Truth About Pricy Media Lists<\/p>\n
2. Don’t Send Junk to TV Producers<\/p>\n
3. Pinterest: The Shiny New Bauble<\/p>\n
4. Patch Scales Back<\/p>\n
5. Follow Up Your Pitches<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site<\/p>\n
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\n1. The Truth About Pricy Media Lists
\n=====================================<\/p>\n
Big media directories are like expensive security blankets.<\/p>\n
Armed with contact information for thousands of newspapers,
\nmagazines, TV shows, radio shows, bloggers and more, you know
\nthat when you need it, it’s there.<\/p>\n
Problem is, by the time you get around to using only a miniscule
\nnumber of the listings, many of them are out of date. Big PR
\nfirms that serve dozens of clients can afford these expensive
\ndatabases. Most do-it-yourself Publicity Hounds, nonprofits and
\nsmall boutique firms cannot.<\/p>\n
Help is on the way.<\/p>\n
On Thursday, I’ll show you how to create your own directory of
\nmedia contacts and fill it with juicy nuggets that you’ll never
\nfind in the big directories. If you register, you’ll receive
\neight templates I use for newspapers, magazines, TV shows, radio
\nshows, freelancers, bloggers, websites, and print newsletters and
\nezines.<\/p>\n
Media relations is about building relationships. That means no
\nblast emails and no “spray and pray” pitches–a sin you’ll be
\ntempted to commit with thousands of email addresses at your
\nfingertips.<\/p>\n
Join me at 3 p.m. Eastern Time on Thursday, Feb. 16, when I host
\nthe webinar, “How to Build Your Own Database of Valuable Media
\nContacts.” Whether you’re doing publicity for yourself or your PR
\nclients, you’ll learn about the types of information to include
\nin your database, shortcuts that will help find the best contacts
\nquickly, and the most important details to include in each entry.<\/p>\n
Here’s the best part. The morning of the webinar, I’ll email you
\na link where you can download my eight fill-in-the-blank
\ntemplates, so you don’t have to start from scratch.<\/p>\n
Don’t miss this one. It’s going to fill up fast. Register at ================================= Here’s a small sampling of the junk that TV shows receive from Expensive press kits. Multiple copies of the author’s book (one But the staff doesn’t have time to wade through it. So it ends up If you want to get onto shows like “Rachael Ray,” “The Wendy Instead, find out what they DO want from you and what you must do If you can’t attend, register anyway: If you want to attend my webinar on media databases and Steve’s, ====================================== Pinterest, the online social media corkboard, is the new kid in It’s almost all visual–and so doggone beautiful.<\/p>\n Create an account at Pinterest.com. You can then start creating About three-fourths of the more than 3 million users are women, The big temptation is to turn your boards into giant commercials 56 Ways to Market Your Business on Pinterest<\/a><\/p><\/blockquote>\n
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/mediadatabase.htm<\/a><\/p>\n
\n2. Don’t Send Junk to TV Producers
\n=================================<\/p>\n
\nPublicity Hounds who want to get booked as guests:<\/p>\n
\nfor everybody on the staff). Press clippings. CDs. DVDs.
\nEnvelopes stuffed with brochures and other marketing materials.
\nEven gag gifts that the sender tries to tie into a clever pitch.<\/p>\n
\nin the trash.<\/p>\n
\nWilliams Show” and “Live with Kelly,” don’t pester them with
\nthings they don’t want.<\/p>\n
\nto make them say “yes.” Steve Harrison will interview producers
\nand bookers from those three shows, and others, during a 90-
\nminute webinar at 2 and 7 p.m. on Thursday, Feb. 16.<\/p>\n
\n https:\/\/m164.infusionsoft.com\/go\/tvcall\/A10011\/<\/a><\/p>\n
\nhis afternoon session overlaps with mine. You have two options.
\nAttend his evening session so you don’t miss any of mine. Or,
\nattend his afternoon session and watch the video replay of mine.
\nHe almost never records his webinars. I do. And anyone who
\nregisters, but cannot attend, can access my replay and all the
\nhandouts.<\/p>\n
\n3. Pinterest: The New Shiny Bauble
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\nthe social media classroom and grabbing most of the attention.<\/p>\n
\nboards where you can “pin” photos and videos around a common
\ntheme that you find when browsing the Web, and write a short
\ndescription of each. I’ve started a board called “My Favorite
\nProducts.” People who follow you can “repin” your board and share
\nit with others.<\/p>\n
\nperhaps because most of the topics fall into the lifestyle
\ncategory: parenting, home\/family, bridal, baby, hobbies and
\ncollectibles, food and fashion\/cosmetics.<\/p>\n
\nfor your products and services, but there are many better
\noptions. This article at Copybloger explains “56 Ways to Market
\nYour Business on Pinterest”:<\/p>\n