Here’s another idea I suggested when I spoke on Saturday in Pittsburgh.<\/p>\n
Linda Roundtree, owner of Custom Chocolate Creations in suburban Pittsburgh, was in the audience.\u00a0 She can imprint someone’s photo or logo on a piece of chocolate, like the one you see at her website at http:\/\/tinyurl.com\/2u8m7v<\/a><\/p>\n On Saturday, she brought one piece of chocolate imprinted with the National Speakers Association logo for every person in the audience.<\/p>\n That got me thinking.\u00a0 What if Linda is trying to attract the attention of a local reporter?\u00a0 What if she were to find a photo of that reporter, imprint it on a piece of chocolate and send it to the reporter along with a pitch?<\/p>\n How many of you Hounds think the reporter would call her back and ask for an interview?<\/p>\n I told the several professional organizers in the audience that they should call reporters with whom they want to establish a relationships (most reporters have messy desks) and offer to organize their desks.<\/p>\n Any time you can get a reporter directly involved in your story, you’ll usually end up with a better story.\u00a0 “Special Report #42: Tips for Letting Reporters Experience Your Story, Not Just Write About It” gives you lots of great suggestions on how to create a memorable experience for the media so they experience your story, not just cover it.\u00a0 It includes tips on how to involve reporters who you want to write about a new product or service, or a special event.<\/p>\n It’s $10, and you can order it at http:\/\/tinyurl.com\/6uz9g<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Here’s another idea I suggested when I spoke on Saturday in Pittsburgh. Linda Roundtree, owner of Custom Chocolate Creations in suburban Pittsburgh, was in the audience.\u00a0 She can imprint someone’s photo or logo on a piece of chocolate, like the one you see at her website at http:\/\/tinyurl.com\/2u8m7v On Saturday, she brought one piece of\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":0,"footnotes":""},"categories":[606],"tags":[427,29],"class_list":{"0":"post-887","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-marketing","8":"tag-media-relations","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=887"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/887\/revisions"}],"predecessor-version":[{"id":41633,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/887\/revisions\/41633"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}