{"id":8868,"date":"2018-09-28T14:40:35","date_gmt":"2018-09-28T14:40:35","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=8868"},"modified":"2024-04-25T15:47:25","modified_gmt":"2024-04-25T15:47:25","slug":"use-trade-associations-for-publicity","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/use-trade-associations-for-publicity\/","title":{"rendered":"Use Trade Associations for Publicity"},"content":{"rendered":"

Issue #1262 Sept. 28,\u00a02018
\nPublisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. Use Trade Associations for Publicity<\/li>\n
  2. The Biggest Myth About Book Sales<\/li>\n
  3. Social Media Return on Investment<\/li>\n
  4. Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n

    This Weekend in the Hound House:<\/strong><\/p>\n

    I’ve peeled, cored and cooked almost 100 apples, an entire bushel. I’ll add the spices tomorrow, can them in quart jars, add some cute stickers and raffia bows, then store them in the basement for quick hostess or Christmas gifts. I’m hoping I can get at least 8 quarts from a bushel. I’ll be headed back to the orchard this weekend for more Cortland apples.<\/p><\/blockquote>\n

    1. Use Trade Associations for Publicity<\/h3>\n

    \"\"<\/p>\n

    When you create your next publicity campaign, don\u2019t forget about all the ways you can use trade associations–yours and others-as a valuable marketing tool.<\/p>\n

    Here are two of my favorites:<\/p>\n

    First, let the PR department of your own trade associations know you welcome calls from the media.<\/p>\n

    This is often the first place journalists go when they need sources to interview, particularly when they\u2019re on deadline. When I worked as a reporter, I contact trade associations for names and phone numbers of resources.<\/p>\n

    Next, offer a free article in a trade association\u2019s newsletter or magazine if you want to nail a speaking engagement with that same group.<\/p>\n

    Months later, when you contact the meeting planner, you can refer to the articles you\u2019ve written\u2013proof that you\u2019re not a novice to the industry. I\u2019ve written many articles for the Society for Marketing Professional Services magazine and PR Tactics, published by the Public Relations Society of America. Both have led to numerous speaking engagements.<\/p>\n

    To do:<\/strong> Read my nine other tips on “How to Use Trade Associations for Publicity and Promotion.”<\/a><\/p>\n

    #TradeAssociations #TradeGroups<\/p>\n

    2. The Biggest Myth About Book Sales<\/h3>\n

    \"\"<\/p>\n

    If you think your book sales will let you quit your day job, or retire early, keep dreaming.<\/p>\n

    I see so many authors with stars in their eyes who buy into the myth that a book can provide all the income they need for a comfortable lifestyle. That might be true for the mega-best-selling authors, but not for you. Or for me either.<\/p>\n

    Book publishing expert Amy Collins<\/strong> sees the same problem with her clients. She recommends you stop looking at your book as a major revenue generator and start doing the hard work that will spark more sales:<\/p>\n