The Publicity Hound’s
\nTips of the Week
\nIssue #593 Feb. 7, 2012<\/p>\n
Publisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Lessons from a Speech on Farts<\/p>\n
2. Build Your Own Media List<\/p>\n
3. Don’t Say This to Journalists<\/p>\n
4. No Experience Necessary<\/p>\n
5. Free Webinar for Authors<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blog & Mobile Site<\/p>\n
=====================================
\n1. Lessons from a Speech on Farts
\n=====================================<\/p>\n
You can read all the articles and books in the world about
\nwriting a compelling speech.<\/p>\n
But none comes close to what you can learn from sixth-grader
\nSophie Paterson’s speech about farts.<\/p>\n
I usually ignore funny emails, jokes and other trivia people send
\nto me, but the topic caught my attention and I couldn’t help but
\nread the newspaper clipping.<\/p>\n
The speech competition, which sounds as though the local Rotary
\nClub in New Zealand sponsored it, featured Sophie in the front of
\nthe room rattling off a Top 10 list of animals that fart the
\nmost. Her younger brother stood nearby, holding up placards that
\nillustrated what she was explaining.<\/p>\n
When I finished reading the article, I was struck by all the
\nlessons Publicity Hounds can learn from Sophie’s speech, which
\nwon first place.<\/p>\n
For example, when you’re writing an article, a blog post, or even
\na pitch to journalists, use statistics. (Who knew that the
\naverage person farts 14 times a day, expels a half liter of gas,
\nor that hydrogen sulphide is the compound that makes them stink?)<\/p>\n
I found four other lessons from Sophie’s speech. Read them at my
\nblog at http:\/\/publicityhound.net\/?p=10293 and join the
\nconversation. What lessons did you learn from the speech?<\/p>\n
=================================
\n2. Build Your Own Media List
\n=================================<\/p>\n
You see those ads all the time from the big companies selling
\nelephant-size media databases.<\/p>\n
“Which of those big expensive lists is the best one to use?” many
\nPublicity Hounds ask.<\/p>\n
Unless you have a lot of PR clients, you don’t need an expensive
\ndatabase. In fact, those big directories can actually slow your
\npublicity efforts because you’ll be tempted to send one-size-
\nfits-all pitches to several dozen outlets at the same time. And
\nwe know how well that works.<\/p>\n
I recommend you build your own list from scratch, using a wide
\nvariety of resources, all free, that you can find online.<\/p>\n
Yes, it’s a lot of work. But once you’ve created your list–and
\ndone it correctly–it will include golden nuggets of information
\nthat you’ll NEVER find in the big media directories.<\/p>\n
That’s because the big directories often get their information by
\nasking busy journalists to complete a questionnaire. And what’s
\non the questionnaire goes into the directory. Problem is, most
\njournalists never take the time to give thorough answers, and
\nthey don’t include the kinds of valuable details that will really
\nhelp you.<\/p>\n
Join me at 3 p.m. Eastern Time on Thursday, Feb. 16, when I host
\nthe webinar, “How to Build Your Own Database of Valuable Media
\nContacts.” Whether you’re doing publicity for yourself or your PR
\nclients, you’ll learn about the types of information to include
\nin your database, shortcuts that will help find the best contacts
\nquickly, and the most important details to include in each entry.<\/p>\n
Here’s the best part. Everyone who registers gets a package of
\neight templates, the same ones I use, so you don’t have to start
\nfrom scratch.<\/p>\n
Don’t miss this one. It’s going to fill up fast. Register at ====================================== When I worked as a newspaper reporter, nothing was more annoying That’s just one of dozens of things you should never say to a You can read them all at Quora at Quora is the giant website where anyone can ask a question about I was among the 22 people who answered the question, “What are Here’s what I said Publicity Hounds should never do:<\/p>\n “Assume Chris is a woman, Terry is a man, Val is a woman and Also, I said using the word “publicity” in your pitch is Now that you know what NOT to say, learn WHAT to say. I’ve ===================================== The quickest path from knowledge to profit is simple. First, I found a system that’s going to save you years of time and a ton Creators Pam Hendrickson and Mike Koenigs have a client, Karen Now Pam and Mike are going to promote her to over 200,000 people If you’ve ever considered turning your ideas, advice or knowledge It doesn’t matter whether you’re starting from scratch or how ====================================== What’s the one thing you need most to get booked as a guest on If you said, “A big PR firm with inside contacts,” you’re wrong.<\/p>\n Even if you did hire a big firm that knew producers at the show, A former NBC producer who booked guests for “Today” and “Dateline Steve Harrison will interview the producer and explain how to You’ll learn about publicity superstars like Jennifer, who became Join Harrison and his other guests for the webinar, “How To If you can’t attend because the times are inconvenient, sign up ==================================== The front door was accidentally left open and our dog was gone. He drove around the neighborhood for some time with no luck.<\/p>\n Finally, he stopped beside a couple out for a walk and asked if “You mean the one following your car?” they asked.<\/p>\n Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ====================================== Great content for tweeting:<\/p>\n Publicity lessons from a first-place speech on farts Dog Tweets: Looking for San Francisco biz or <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #593 Feb. 7, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Lessons from a Speech on Farts 2. Build Your Own Media List 3. Don’t Say This to Journalists 4. No Experience Necessary 5. Free Webinar for\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,55,47,36,19,5],"class_list":{"0":"post-886","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-free-publicity","9":"tag-media-lists","10":"tag-pitching-the-media","11":"tag-pitching-to-reporters","12":"tag-publicity-tips","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=886"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/886\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/mediadatabase.htm<\/a><\/p>\n
\n3. Don’t Say This to Journalists
\n======================================<\/p>\n
\nthan interviewing a source, only to have the source ask, after
\nI’d been taking notes for 20 minutes, “You’re not going to print
\nany of this, are you?”<\/p>\n
\njournalist.<\/p>\n
\n http:\/\/www.quora.com\/Cultural-Faux-Pas\/What-are-some-faux-pas-
\nwhen-speaking-to-a-journalist<\/a><\/p>\n
\nany topic (even farts) and anyone can provide the answer.<\/p>\n
\nsome faux pas when speaking to a journalist?”<\/p>\n
\nBillie is a man. Don’t address a journalist as ‘Dear Mr. Smith’
\nunless you know for sure he’s a man.”<\/p>\n
\nforbidden, as in “Can you give us some good publicity?”<\/p>\n
\nexplained it in my ebook, “How to be a Kick-butt Publicity
\nHound,” a one-stop resource for anyone who’s promoting a product,
\nservice, cause or issue. Read more about it at
\n http:\/\/publicityhound.com\/publicity\/publicityhound.htm<\/p>\n
\n4. No Experience Necessary
\n=====================================<\/p>\n
\nfind a system that works. Then take action.<\/p>\n
\nof money and heartache trying to get your info products to
\nmarket. It’s called Make, Market, Launch IT and it works fast.<\/p>\n
\nWaksman of San Francisco, who made, marketed and launched a
\nproduct in just two weeks–and generated $10k in sales with their
\nsystem.<\/p>\n
\nfor free.<\/p>\n
\ninto a product that you can sell, Make, Market, Launch IT is the
\nshortest path to profits. Watch this video to see what I mean:
\n http:\/\/makemarketlaunch.com\/aff.php?af=1427774&video=4<\/p>\n
\nmuch experience you have. Most of their Product Creation Heroes
\nstarted with none. Watch their step-by-step tips on how to
\npackage your ideas, knowledge or advice into a product you can
\nsell, even if you have little or no budget.
\n http:\/\/makemarketlaunch.com\/aff.php?af=1427774&video=4<\/p>\n
\n5. Free Webinar for Authors
\n======================================<\/p>\n
\nthe big morning TV shows like the “Today” show?<\/p>\n
\nyou’d never get on the air without a compelling topic, and unless
\nthe producers knew you’d make a great segment.<\/p>\n
\nNBC” will explain what it takes to become a regular guest on
\nnational TV and even get offered your own show (think Dr. Phil).<\/p>\n
\nbrand yourself for the media in a way that celebrates your
\nuniqueness while also separating you from all the other experts
\nin your field.<\/p>\n
\na regularly featured lifestyle expert on Fox News Channel and the
\nEarly Show, and scored coverage in hundreds of print media
\noutlets including O the Oprah Magazine, Redbook, US Weekly,
\nSuccess and Entrepreneur.<\/p>\n
\nBecome A Regular Guest On National TV And Other Secrets Of The
\nPublicity Superstars,” at 2 and 7 p.m. Eastern Time on Thursday,
\nFeb. 9.<\/p>\n
\nanyway and find someone who can listen and take notes for you.
\nRegister at https:\/\/m164.infusionsoft.com\/go\/NPS18CallOne\/A10011\/<\/a><\/p>\n
\n6. Hound Joke of the Week
\n=====================================<\/p>\n
\nAfter unsuccessfully whistling and calling, my husband got in the
\ncar and went looking for him.<\/p>\n
\nthey had seen our dog.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\n http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=10293<\/p>\n
\nHow entrepreneurs decide how to post on
\nLinkedIn, Facebook & Twitter
\nhttp:\/\/publicityhound.net\/?p=10302<\/p>\n
\nnonprofit to host me March 8-9
\nhttp:\/\/publicityhound.net\/?p=10281<\/p>\n