The Publicity Hound’s
\nTips of the Week
\nIssue #592 Jan. 31, 2012
\nPublisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Valentine’s Day Story Ideas<\/p>\n
2. See You in San Francisco<\/p>\n
3. Follow Journalists on Facebok<\/p>\n
4. Promoting Calendars for Vets<\/p>\n
5. Media Lead<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site<\/p>\n
=====================================
\n1. Valentine’s Day Story Ideas
\n=====================================<\/p>\n
Nobody beats Publicity Hound Shawne Duperon when it comes to
\npitching story ideas for Valentine’s Day.<\/p>\n
These are particularly good if you want to get on your local TV
\nnews:<\/p>\n
–If you have Valentine’s-related fun products, send one to the
\nmorning show anchor. “They may showcase it live on the set,” she
\nsays.<\/p>\n
–Relationship experts and psychologists: Any stats on the number
\nof people using website dating services? They’re staggering.<\/p>\n
–What about tips on how to search for the love of your life on
\none of those sites, so you don’t waste time?<\/p>\n
–Give tips on how to write the perfect love profile.<\/p>\n
–What about data on the state of marriage as an institution?
\nMinisters, are you seeing more or fewer couples renewing their
\nvows?<\/p>\n
–How do birds (or any other animal) mate? What is their love
\ndance?<\/p>\n
–And what about job trends for 2012 that are for hopeless
\nromantics?<\/p>\n
Subscribe to Shawne’s free ezine at http:\/\/shawnetv.com\/<\/a><\/p>\n Check out the teleseminar I hosted with Shawne on “116 ‘WOW!’ ================================= If you’re attending the Independent Book Publishers Association’s –Advanced Techniques for Creating Websites\/Blogs That SELL at 9 –Using Facebook and Twitter to Jump-start Sales at 1:45 p.m.<\/p>\n –Getting Attention: Promoting Your Titles to Bloggers and Online Register at http:\/\/thepublishinguniversity.com\/<\/a><\/p>\n While I’m in San Francisco, I’d like to host a public workshop on I’m back on the speaking circuit!<\/p>\n ====================================== Thousands of journalists are flocking to Facebook’s “subscribe” The VentureBeat blog has a good explanation of this:<\/p>\n “Before the subscribe button, Facebook supplied purely reciprocal “The subscribe button changed this, allowing people to see So far, more than 1,000 reporters, editors and freelancers are Read more about it at Then find out 33 ways you can attract fans to your Facebook page, ===================================== This week, seven Publicity Hounds have tips for Gina Elise of From Sophie Wajsman:<\/p>\n “Perhaps she could organise an old-fashioned bathing beauty From Karen Zapp:<\/p>\n “There are hundreds of veteran groups on LinkedIn. But don\u2019t “Join some groups and post a clever discussion with a link to a “Hopefully you have a Facebook page and can do something similar. From Reece Franklin:<\/p>\n “I am very involved with many senior networking groups in The Publicity Hound says: Send your own question to mailto:JStewart@PublicityHound.com<\/a> and ====================================== A reporter at a national publication is exploring the phenomenon Have you ever clammed up in a business meeting, at a cocktail or If you have funny or interesting stories to tell about this ==================================== Thanks to Publicity Hound Christine Buffaloe of Serenity Virtual http:\/\/www.youtube.com\/watch?v=V5wpWGnu3Ms<\/a><\/p>\n Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ====================================== Doing business locally? Share your blog at Patch.com Dog Tweets: Write clever headlines using this clever trick <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #592 Jan. 31, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Valentine’s Day Story Ideas 2. See You in San Francisco 3. Follow Journalists on Facebok 4. Promoting Calendars for Vets 5. Media Lead 6. Hound Video\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,3,36,19,98,5],"class_list":{"0":"post-884","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-book-promotion","9":"tag-pitching-the-media","10":"tag-pitching-to-reporters","11":"tag-publicity-for-non-profits","12":"tag-publicity-tips","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=884"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/884\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nStory Ideas from January Through June at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/JanIdeas.htm<\/a><\/p>\n
\n2. See You in San Francisco
\n=================================<\/p>\n
\nannual Publishing University March 9-10 in San Francisco, you can
\nsee me present three times on Saturday. I’ll be on these panels:<\/p>\n
\na.m.<\/p>\n
\nCommunities at 3:15 p.m.<\/p>\n
\npublicity or social media a day or two before the IBPA event. If
\nyour company or nonprofit is interested in partnering with me, or
\nyou want to book me for your next event, email
\n JStewart@PublicityHound.com<\/a> and let’s talk.<\/p>\n
\n3. Follow Journalists on Facebook
\n======================================<\/p>\n
\nfeature which means you can now see their scoops, stories and
\nsquibs right in your Facebook news feed.<\/p>\n
\nprofiles. Meaning, if you wanted to follow someone\u2019s updates, you
\nhad to be a friends with them, and they, in turn, had to be
\nfriends with you. Social networks like Twitter and Google+,
\nhowever, do not require a symmetrical relationship to add
\nsomeone\u2019s updates to your stream of social consciousness. There
\nwas little commitment involved, so people flocked to those sites
\nfor news and quick information, while Facebook remained a source
\nof personal news.<\/p>\n
\nanalysis, links to posts and other content outside of their day-
\nto-day updates on friends\u2019 activity.”<\/p>\n
\nusing the subscribe button, including more than 90 people from
\nthe Washington Post and more than 50 from The New York Times.<\/p>\n
\n http:\/\/venturebeat.com\/2012\/01\/25\/facebook-subscribe-button-3\/<\/a><\/p>\n
\ncourtesy of Mari Smith who appeared on a webinar with me:
\n http:\/\/publicityhound.com\/facebookpages.htm<\/a><\/p>\n
\n4. Promoting Calendars for Vets
\n=====================================<\/p>\n
\nRedlands, CA, founder of Pin-ups for Vets, which supports
\nhospitalized veterans and deployed service members. She needs
\nideas on how to promote her group’s pin-up calendars.<\/p>\n
\ncompetition where contestants are asked to dress in the style of
\nthe 40s \u2013 bathers, shoes, hair and make-up. This event could be
\nused to launch the latest calendar, and major media outlets could
\nbe invited to the event. It would provide an opportunity for
\ngreat black and white shots or even footage for TV.”<\/p>\n
\nlimit yourself to those centered on Iraq and Afghanistan. This is
\nbecause there are tens of thousands of vets willing to help those
\nserving now who didn\u2019t happen to serve in these conflicts. Just
\nsearch for ‘veterans’ in LinkedIn Groups and you’ll get a long
\nlist.<\/p>\n
\nunique landing page with a photo and story of one veteran’s
\nresponse to receiving the calendar. Then, explain how donors can
\nhelp more vets with their donation.<\/p>\n
\nYou might consider running an ad on Facebook. They are rather
\nsimple to create and you can control the budget similar to Google
\nAdwords.”<\/p>\n
\nsouthern California, like Access to Seniors and Networking for
\nSeniors. Give me a shout and I will direct you to the presidents
\nand right people so you can begin to attend the free meetings,
\nmeet the movers and shakers, and get them to know you and your
\ngroup. About 40 to 60 people attend each meeting. You don\u2019t have
\ntime to go to all, but after 13 years in the senior marketing
\nbiz, I know which ones are good, and which are not.”<\/p>\n
\nMy tail wags when I see responses like those! Read them all at
\nhttp:\/\/publicityhound.net\/?p=10243<\/p>\n
\ninclude your city and state.<\/p>\n
\n5. Media Lead
\n======================================<\/p>\n
\nof how smart people sometimes feel dumb in intimate social
\nsettings and needs sources to interview.<\/p>\n
\ndinner party, on jury duty, or at some other small social event\u2014-
\neven though you know you\u2019re as smart (or smarter) than anyone
\nelse in the room? And is this a departure from your usual
\npersonality?<\/p>\n
\ntopic, please respond as soon as possible to aceb5@aol.com<\/a> with
\ndetails of your anecdote and contact information. Anyone quoted
\nmust be willing to use to use their name.<\/p>\n
\n6. Hound Video of the Week
\n=====================================<\/p>\n
\nAssistant Services for this video of eight commercials that show
\nhow the Subaru is “dog tested and approved.” Save this one for
\nwhen you’re having a really bad day. You’ll howl!<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\n http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=10262<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=10254<\/p>\n