The Publicity Hound’s
\nTips of the Week
\nIssue #591 Jan. 24, 2012<\/p>\n
Publisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Let a Geek Help with PR<\/p>\n
2. Membership Has Its Privileges<\/p>\n
3. Make Your Book a Bestseller<\/p>\n
4. Sponsoring a Contest on Flickr<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site<\/p>\n
=====================================
\n1. Let a Geek Help with PR
\n=====================================<\/p>\n
Nothing stalls a publicity campaign quicker than a niggling
\nlittle technology problem that, within minutes, turns into a
\nmajor disaster.<\/p>\n
If you’re like me, you waste days of time and work yourself into
\na lather trying to figure out how to do things like:<\/p>\n
–Retrieve the press release that disappeared from your screen
\nafter you’ve been working on it for an hour without saving it.<\/p>\n
–Fix a problem in your online pressroom.<\/p>\n
–Install the latest widget on your WordPress blog.<\/p>\n
–Touch up a publicity photo. (I still can’t figure out
\n“layering” in Adobe Photoshop, and I’ve given up trying to
\nlearn.)<\/p>\n
–Trying to format an article at my website that was created in
\nWord, which always throws in screwy coding and creates a royal
\nmess.<\/p>\n
And that’s just the simple stuff. Don’t get me started on editing
\nand publishing videos.<\/p>\n
One of my resolutions for 2012 is hiring a team of techies, all
\nindependent contractors, to help make my life easier. But I’m
\nnever sure where to start looking and if they’re going to rip me
\noff. I have one local techie so far, and he’s great. But he’s not
\nalways available when I need him.<\/p>\n
Last week, I discovered Zach Swinehart’s ebook called “The Geek
\nGuidebook: How to Find Local Geeks to Solve Your Tech Problems
\nfor Pennies on the Dollar.” He explains the five different types
\nof geeks and how each one can benefit you. He gives step-by-step
\ndirections on four ways to find geeks and questions to ask them
\nbefore you hire them so you don’t get stuck with a loser.<\/p>\n
The book includes an outline of how long it takes professionals
\nto do things, so you’ll know if your geek is slacking off. And
\nSwinehart even explains how to keep your information secure, so
\nyour geek doesn’t compromise your security.<\/p>\n
At $27, this is a steal. Read more about how to stop wasting time
\ntrying to figure out this stuff by yourself.<\/p>\n
http:\/\/www.on2url.com\/app\/adtrack.asp?MerchantID=191035&AdID=
\n582342<\/p>\n
Yes, I earn a commission for each book sold. But it’s pennies
\ncompared to the amount you’ll save in lost time and aggravation
\nby getting these problems off your back and loading them onto the
\nshoulders of geeks who are a lot smarter than you and,
\nespecially, me.<\/p>\n
=================================
\n2. Membership Has Its Privileges
\n=================================<\/p>\n
If you’ve written a compelling blog post that carries readers
\nstraight through to the end, don’t let them click off of it
\nbefore letting them have more of you–for a price.<\/p>\n
Consider moving them into a paid membership program where they
\ncan read more about your topic, and discuss it with you and
\nothers, in an exclusive “members only” forum.<\/p>\n
How much to charge? That’s up to you.<\/p>\n
But this is one way to turn your blog into a revenue-generator.
\nIf you’re writing your fingers off each week and seeing little in
\nreturn, it’s time to stop treating your blog like a hobby and
\nstart turning it into a business.<\/p>\n
When I hosted the webinar “27 Ways to Monetize Your Blog” a few
\nweeks ago, I found four more ideas that I shared with the
\nPublicity Hounds who attended. The webinar resulted in more
\nquestions than any other training program I’ve taught.<\/p>\n
If you couldn’t attend, access the replay at If you live near Milwaukee, WI, join me on Friday, Jan. 27, at ====================================== Blueprints. Formulas. Systems.<\/p>\n Find one that solves your problem, and the rest is easy.<\/p>\n Author Peggy McColl has created a system for getting her book to She’ll explain it during a free webinar at 2 and 7 p.m. Eastern Register here https:\/\/m164.infusionsoft.com\/go\/BSCJan2012\/A10011\/<\/a><\/p>\n I’m promoting this webinar as a compensated affiliate, because ===================================== This week, three Publicity Hounds have tips for Chris Stephenson From Angela, who suggests he consider using a third-party “You have a beautiful advantage because you know the cities From Christina Steder:<\/p>\n “You might want to look into holding the competition on From The Publicity Hound:<\/p>\n “Chris, I did a quick Google search and found this post, which “I’m not sure when it was written or whether Flickr’s terms of Read all the responses at http:\/\/publicityhound.net\/?p=10230<\/p>\n Send your own question to mailto:JStewart@PublicityHound.com<\/a> and ====================================== Gina Elise of Redlands, CA, writes:<\/p>\n “I am the founder of Pin-ups for Vets, a non-profit organization “Our biggest challenge has been to get the word out there to the “As the 1940’s-style calendar girl in the Pin-Ups for Vets “Can your Publicity Hounds give us some ideas on how to spread The Publicity Hound says:<\/p>\n Gina, what a great service you’re providing to our wounded Send your own question to mailto:JStewart@PublicityHound.com<\/a> and ==================================== Thanks to Publicity Hound Dan Janal of Shorewood, MN, for the GoD http:\/\/www.youtube.com\/watch?v=H17edn_RZoY&feature= Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ====================================== Rethinking the press release: <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #591 Jan. 24, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Let a Geek Help with PR 2. Membership Has Its Privileges 3. Make Your Book a Bestseller 4. Sponsoring a Contest on Flickr 5. Help This\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,45,13,9,98],"class_list":{"0":"post-880","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-pr","9":"tag-press-releases","10":"tag-publicity-for-niche-markets","11":"tag-publicity-for-non-profits","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=880"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/880\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/howtomonetizeyourblog.htm<\/a><\/p>\n
\nthe Wisconsin Business Owners Lunch & Learn at 11:15 a.m. I’ll be
\ntalking about the Top 10 ways to monetize your blog. I just
\nbooked this yesterday and the details may not be posted yet. But
\ngo ahead and register anyway at
\n http:\/\/www.meetup.com\/wisconsin-business-owners\/events\/43777912\/<\/a><\/p>\n
\n3. Make Your Book a Bestseller
\n======================================<\/p>\n
\nthe Amazon, Barnes & Noble and New York Times Bestseller lists.
\nIt’s a five-step blueprint that any author can use to make a book
\na bestseller at almost no cost. The method works for all types of
\nbooks, fiction or non-fiction, regardless of subject including
\nself-published, POD, ebooks, newly published or even those that
\nhave been out for years.<\/p>\n
\nTime on Thursday, Jan. 26, with my friend, Steve Harrison.<\/p>\n
\nI’m tired of hearing sob stories from authors who’ve invested
\nyears, and their life’s savings, trying to promote books without
\na system or formula to help them.<\/p>\n
\n4. Sponsoring a Contest on Flickr
\n=====================================<\/p>\n
\nof Madrid, Spain, who wants to know if it’s OK to use Flickr to
\nhost a photo contest. He wants to ask people to submit photos of
\na variety of airports, highways, bridges and all types of
\nbuildings that his company is managing or building.<\/p>\n
\nplatform like Shortstack.com to promote the contest on Facebook:<\/p>\n
\nyou’ll be targeting. I’d suggest you connect with photography
\nclubs in those cities, universities that may have photography
\nprograms, as well as the major businesses that lease space in
\nthese buildings.”<\/p>\n
\nPinterest. Although Pinterest is still invitation only, it’s easy
\nto get in and the people on the site are extremely active!”<\/p>\n
\nexplains that Flickr makes photo contests easier. You can find it
\nat
\n http:\/\/rising.blackstar.com\/flickr-makes-photo-contests-
\neasier.html<\/p>\n
\nservice have changed. Try contacting the PR department at HP and,
\nalso, someone from the Angkor Photography Festival. Also, you can
\npost your question at Quora.com where experts on almost any topic
\nare standing by, ready to help.”<\/p>\n
\ninclude your city and state.<\/p>\n
\n5. Help This Hound
\n======================================<\/p>\n
\nthat supports hospitalized veterans and deployed service members.
\nWe’re using hundreds of volunteer hours to keep the organization
\noperating.<\/p>\n
\nrest of the U.S. about our small organization with the big heart.
\nWe produce World War II-style pin-up calendars that raise money
\nfor hospitalized veterans. We use the money to buy rehabilitation
\nequipment to help our veterans in their physical, occupational
\nand cognitive therapy sessions.<\/p>\n
\ncalendar, I have made thousands of personal bedside visits to ill
\nand injured vets in VA and military hospitals across the U.S. and
\noverseas to present the donated calendar gifts from my
\nsupporters. You can visit our website at
\n http:\/\/www.PinUpsForVets.com<\/a>.<\/p>\n
\nthe word about what we’re doing so we can sell more calendars and
\nhelp more injured vets?”<\/p>\n
\nwarriors! I know my Hounds will jump in and help with this.
\nHounds, post your best ideas in the comments section at my blog
\nat http:\/\/publicityhound.net\/?p=10243<\/p>\n
\ninclude your city and state.<\/p>\n
\n6. Hound Video of the Week
\n=====================================<\/p>\n
\nand DoG video by Wendy J. Francisco, which has been viewed by
\nmore than 3.1 million people at YouTube. I watched it three times
\nand can’t get the tune–or the message–out of my head. Dog
\nlovers, don’t miss this one:<\/p>\n
\nplayer_embedded<\/a><\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\n http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nA content marketing & SEO view of a proven tool
\nhttp:\/\/publicityhound.net\/?p=10084<\/p>\n