Are you letting visitors come to your\u00a0website, look around, then leave without asking them for their email addresses?<\/p>\n
If so, shame on you. That’s no different than a stopkeeper\u00a0letting customers
\nwalk into the store without asking, “Is there something I help you find?”<\/p>\n
Some of those visitors, by the way, might be journalists doing research for an article. They might like what they see, like your free articles.\u00a0And they might be looking for a way to hear from you on a regular basis. If you aren’t capturing email addresses, all those visitors might leave for good—and you’ll never hear from them again.<\/p>\n
When I was in Perry Marshall’s coaching circle last year, he\u00a0opened my eyes to They include things like an article, ebook, tutorial,\u00a0return-on-investment calculator, case study, checklist, industry survey, pocket guide and webinar. You can even let people test drive a service you’re offering so they can decide if they want to buy it or subscribe to it.<\/p>\n The report also includes examples on how several\u00a0Publicity Hounds offer\u00a0particular freebies to promote their product, service, cause or issue.<\/p>\n What freebie can you create quickly, today,\u00a0so you can\u00a0pull in traffic to your website, or encourage journalists to write aobut you? Offering something for free is one of the 89 reasons to write a press release, included in my free email tutorial “89 Ways to Write Powerful Press Releases.”<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Are you letting visitors come to your\u00a0website, look around, then leave without asking them for their email addresses? If so, shame on you. That’s no different than a stopkeeper\u00a0letting customers walk into the store without asking, “Is there something I help you find?” Some of those visitors, by the way, might be journalists doing research\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":603,"footnotes":""},"categories":[603],"tags":[465,604],"class_list":{"0":"post-873","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-free-pr-tools","8":"tag-writing-articles","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=873"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/873\/revisions"}],"predecessor-version":[{"id":40586,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/873\/revisions\/40586"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nthe dozens of\u00a0ways you can capture email addresses. For example, he offers a free 5-day email course<\/a> on how to write short White Papers that you can then offer to your customers (for free, of course) or send to the media along with a press release.\u00a0He gave me permission to include them in “Special Report #51: 55 Free Things You Can Offer to Generate Publicity or Capture Email Addresses.”<\/a><\/p>\n