{"id":8723,"date":"2018-08-04T18:32:20","date_gmt":"2018-08-04T18:32:20","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=8723"},"modified":"2024-04-25T17:47:20","modified_gmt":"2024-04-25T17:47:20","slug":"easy-fix-for-this-blog-mistake","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/easy-fix-for-this-blog-mistake\/","title":{"rendered":"Easy Fix for This Blog Mistake"},"content":{"rendered":"<p style=\"text-align: center;\">Issue #1246 Aug. 4,\u00a02018<br \/>\nPublisher: Joan Stewart<\/p>\n<h2 style=\"text-align: center;\">&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/h2>\n<h3><strong>In This Issue<\/strong><\/h3>\n<ol>\n<li>Easy Fix for This Blog Mistake<\/li>\n<li>The Fascinating Science of Sleep<\/li>\n<li>How to Use USNPL.com<\/li>\n<li>Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n<blockquote><p><strong>This Weekend in the Hound House:<\/strong><\/p>\n<p>When the forecast calls for temps near 90 and high humidity, like this weekend, you&#8217;ll find us indoors in the air conditioning, binging on Netflix or Amazon Prime videos. If you need relief from the heat, check out the new <strong>Tom Cruise<\/strong> movie &#8220;Mission Impossible&#8211;Fallout.&#8221; The dueling helicopters at the end will make your heart race. I didn&#8217;t know when I watched it that <a href=\"https:\/\/www.vox.com\/2018\/8\/2\/17639144\/tom-cruise-mission-impossible-fallout-stunt\" target=\"_blank\" rel=\"noopener\">Cruise does all his own stunts.<\/a><\/p><\/blockquote>\n<h3 style=\"text-align: left;\">1. Easy Fix for This Blog Mistake<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8726 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2018\/08\/Laptop-with-woman.jpg\" alt=\"\" width=\"300\" height=\"153\" \/><\/p>\n<p>While critiquing a blog this week for a <a href=\"https:\/\/publicityhound.com\/need-immediate-one-on-one-help-rent-my-brain\" target=\"_blank\" rel=\"noopener\">Rent My Brain<\/a> client, I noticed a missed opportunity she can fix easily.<\/p>\n<p>None of her blog posts linked to older posts. Blogging expert Neil Patel lists four reasons why that&#8217;s a mistake:<br \/>\nOlder posts help you prove your point.<\/p>\n<ul>\n<li>Those links drive traffic to the older posts and give them new life.<\/li>\n<li>Those links contain keywords that will help you rank higher.<\/li>\n<li>Links are one of the best ways to direct Google spiders through your site.<\/li>\n<\/ul>\n<p>For my client, it&#8217;s a fairly easy fix because she has a search tool at her blog. She can simply use it to search for related posts on a certain topic, then go back and include the links in posts that already have been published. Going forward, she can cross-link whenever possible.<\/p>\n<p>If you don&#8217;t have a search tool, get one! It will help readers&#8211;and you&#8211;find posts on related topics quickly. I couldn&#8217;t live without my blog&#8217;s search tool.<\/p>\n<p><strong>To do:<\/strong> Read <strong>Neil Patel&#8217;s<\/strong> <a href=\"https:\/\/moz.com\/blog\/12-things-that-will-kill-your-blog-post-every-time\" target=\"_blank\" rel=\"noopener\">&#8220;12 Things That Will Kill Your Blog Post Every Time.&#8221;<\/a> Then consider a <a href=\"https:\/\/publicityhound.com\/need-immediate-one-on-one-help-rent-my-brain\" target=\"_blank\" rel=\"noopener\">Rent My Brain session<\/a> with me to critique your PR materials, show you how to write press releases, help you find your target market, and give you publicity ideas galore.<\/p>\n<h3 style=\"text-align: left;\">2. The Fascinating Science of Sleep<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8729 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2018\/08\/sleeping-baby.jpg\" alt=\"\" width=\"300\" height=\"144\" \/><\/p>\n<p>We take our mobile phones and tablets to bed with us because a TV in the bedroom just isn&#8217;t enough. We gulp &#8220;PM&#8221; aspirins to fall asleep more quickly. And, if you&#8217;re like me, you find yourself on YouTube at 3 a.m., wondering what happened to the last three hours.<\/p>\n<p>A lack of sleep has been my biggest health concern. But a new article in National Geographic magazine on the importance of sleep, and what happens during its various stages, caught my attention. It says the careless way I rest my mind and body increases my chances of dementia, Alzheimer&#8217;s, diabetes and heart disease.<\/p>\n<p>The article, published in this month&#8217;s issue, might be the perfect springboard for publicity for you and your business. Some ideas:<\/p>\n<p>&#8211;More schools are starting classes later so students can sleep longer. Do some research in your own community and report on what your local schools are doing.<\/p>\n<p>&#8211;Eldercare experts, pass along tips on the importance of sleep to babysitters and caregivers.<\/p>\n<p>&#8211;Parents, share rules in your own household that govern how family members can and can&#8217;t use mobile phones, tablets and other electronic devices.<\/p>\n<p>&#8211;Authors and teachers, stress the importance of reading to kids before bedtime to prepare them to sleep. Cite statistics from the Nat Geo article.<\/p>\n<p>To do: You&#8217;ll come up with more of your own ideas after reading <a href=\"https:\/\/www.nationalgeographic.com\/magazine\/2018\/08\/science-of-sleep\/\" target=\"_blank\" rel=\"noopener\">&#8220;The Science of Sleep&#8211;While We Sleep, Our Mind Goes on an Amazing Journey.&#8221;<\/a><\/p>\n<p>#Sleep #Insomnia<\/p>\n<h3>3. How to Use USNPL.com<\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=TJu0bVTmZDo\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8727 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2018\/08\/free-pr.jpg\" alt=\"\" width=\"264\" height=\"198\" \/><\/a><\/p>\n<p>If you&#8217;re a longtime reader, you probably know that USNPL.com makes my tail wag.<\/p>\n<p>It&#8217;s a free media database that includes thousands of U.S. newspapers, TV stations, radio stations, and college media outlets. It also links to their social media profiles. When publicist <strong>Michelle Tennant Nicholson<\/strong> of Wasabi Publicity told me about this a few years ago, I thought it was Christmas morning.<\/p>\n<p>Why is USNPL such a big deal?<\/p>\n<p>Because buying contact information for media outlets can drain your marketing budget. While access to the entire database is free, the only thing you pay for is a list of media outlets and addresses if you want to download them.<\/p>\n<p>&#8211;You can follow a media outlet&#8217;s social media feed before you pitch. Share content, comment at their blog and build the relationship first.<\/p>\n<p>&#8211;If you&#8217;re visiting a town, say if you&#8217;re on a book or speaking tour and you have a super story to pitch, especially if it has a local angle, you can find media in that town quickly.<\/p>\n<p>&#8211;Use it to pitch college and university media if your idea is perfect for their audience.<\/p>\n<p><strong>To do:<\/strong> Watch the video I created above for other ways to use this fun, free resource. Then grab the sample pitches that <strong>Michelle Tennant Nicholson<\/strong>, one of the best publicists on the planet, has written to get her clients onto &#8220;Larry King Live,&#8221; &#8220;Dr. Phil&#8221; and on CNN&#8217;s HLN. They&#8217;re part of the big bonus package that comes with the video replay &#8220;5 Steps to Use Breaking News to Score Publicity (and Sell More Books and Products).&#8221; Slash $24.98 off the price when you use coupon code <strong>NEWS<\/strong> at checkout. <a href=\"https:\/\/publicityhound.com\/shop\/webinar-5-steps-to-use-breaking-news-to-score-publicity\" target=\"_blank\" rel=\"noopener\">Order it here.<\/a><\/p>\n<p>#mediacontacts #medialist<\/p>\n<h3>4. Hound\u00a0Video of the Week<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8728 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2018\/08\/chance.jpg\" alt=\"\" width=\"300\" height=\"167\" \/><\/p>\n<p>I dare you not to smile when you see this <a href=\"https:\/\/www.youtube.com\/watch?v=6fLaDnwyNTg\" target=\"_blank\" rel=\"noopener\">video of <strong>Chance<\/strong>, left for dead<\/a>, and his owner. Both are in wheelchairs. The video is sponsored by Kleenex. Thanks to Publicity Hound <strong>Tracey Bennett<\/strong> of Honolulu for this one.<\/p>\n[Tweet &#8220;#PublicityTips &#8212; Easy Fix for This Blog Mistake #Bloggingtips #MediaDatabase&#8221;]\n","protected":false},"excerpt":{"rendered":"<h2>The Publicity Hound&#8217;s Tips of the Week<\/h2>\n<h3>&#8211; Issue #1246 Aug. 4, 2018<\/h3>\n<ol>\n<li>Easy Fix for This Blog Mistake\n<\/li>\n<li>The Fascinating Science of Sleep<\/li>\n<li>How to Use USNPL.com<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<p>&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/easy-fix-for-this-blog-mistake\/\" rel=\"nofollow\" class=\"rmlink\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":8730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[540,438,47,385],"class_list":{"0":"post-8723","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-blogging-tips","9":"tag-media-databases","10":"tag-media-lists","11":"tag-rent-my-brain","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=8723"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=8723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=8723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=8723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}