Seventh Generation, which sells\u00a0non-toxic household products and other supplies, recently halted a successful\u00a0online promotion in which it donated\u00a0free, environmentally-friendly tampons and sanitary pads\u00a0to\u00a0homeless shelters throughout the world.\u00a0\u00a0<\/p>\n
The company sent a package of organic cotton tampons or chlorine-free pads to a shelter if\u00a0a visitor to the website clicked on a heart and dragged it into a picture of a shelter.\u00a0The campaign was so successful that Seventh Generation put it on hold this past week.<\/p>\n
Publicity Hound Ina Steiner, editor of AuctionBytes.com<\/a>, told me about the\u00a0promotion.<\/p>\n “It’s a great marketing strategy,” she said. “Now I know about a product and company I had never heard of before, and it was something I never would\u00a0 have clicked on without the charity aspect. I thought you would find it interesting.”<\/p>\n I found\u00a0equally fascinating\u00a0the dozens of responses\u00a0people have submitted to the company, which is compiling a list of\u00a0euphemisms for menstruation.\u00a0(Don’t bother reader the list if\u00a0you’re easily offended.) I don’t know how much publicity the euphemisms have gotten in women’s magazines. But if I were an editor. I’d do something with this. A Top 10 list, maybe?<\/p>\n Those Top 10 lists, by the way,\u00a0are called briefs, and they’re one of nine types of\u00a0briefs, fillers and quizzes<\/a> the media love.\u00a0Briefs\u00a0are one of the best ways to get into big national magazines.<\/p>\n","protected":false},"excerpt":{"rendered":" Seventh Generation, which sells\u00a0non-toxic household products and other supplies, recently halted a successful\u00a0online promotion in which it donated\u00a0free, environmentally-friendly tampons and sanitary pads\u00a0to\u00a0homeless shelters throughout the world.\u00a0\u00a0 The company sent a package of organic cotton tampons or chlorine-free pads to a shelter if\u00a0a visitor to the website clicked on a heart and dragged it into\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[607,614],"class_list":{"0":"post-872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-promotions","8":"tag-publicity-stunt","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=872"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/872\/revisions"}],"predecessor-version":[{"id":41118,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/872\/revisions\/41118"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}