The Publicity Hound’s
\nTips of the Week
\nIssue #589 Jan. 10, 2012
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Make Your Blog Go “Ka-ching”<\/p>\n
2. Host a Scavenger Hunt<\/p>\n
3. No Corrections on Facebook<\/p>\n
4. Do You Make This Typing Mistake?<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Quote of the Week<\/p>\n
7. And at My Blog & Mobile Site<\/p>\n
=====================================
\n1. Make Your Blog Go “Ka-Ching”
\n=====================================<\/p>\n
Make this the year you finally start treating your blog like a
\nbusiness and not a hobby.<\/p>\n
That’s what 54-year-old Jim Hopkins is doing. The former reporter Hopkins, who is unemployed, also does what most other bloggers Want to contribute regularly? Use PayPal’s recurring payments Last year, he made about $5,000 in donations from readers and Nonprofits, are you listening? Steal this idea and run with it!<\/p>\n I’m sharing 26 more ideas on how to monetize your blog at a Read more about Hopkins’ blog at my own blog at ===================================== Here’s a clever idea for pulling more fans to your Facebook page Host a scavenger hunt.<\/p>\n “Hide a badge on your blog or website and give your social media She has four more ideas at http:\/\/ow.ly\/8mNYQ<\/a><\/p>\n Like those?<\/p>\n Facebook expert Mari Smith has several dozen more, which she ====================================== If you’re following a media outlet like a newspaper or magazine Send an email. Or better yet, call the reporter.<\/p>\n While looking at the Facebook page of a weekly newspaper in What happens if the reporter never sees the comment? Sometimes I Never rely on Facebook to communicate this important information. ===================================== This common typing mistake in email pitches, articles, blogs and The mistake looks like this. Can you spot it? Look closer. See At the end of a sentence, after the period, hit the space bar The double space rule went out with the typewriter. Read why at ====================================== Diane Kline of St. Louis, MO, writes:<\/p>\n “I am the co-author of QuirkOut! Crazy Things Women do to Stay “We all have QuirkOut! moments. We just named them. They are “We’re trying to increase the number of Likes on our Facebook “We’re hoping your Publicity Hounds can offer some helpful tips The Publicity Hound says:<\/p>\n You bet! Many of my Hounds already belong to active women’s Send your own question to mailto:JStewart@PublicityHound.com<\/a> and ==================================== “I know that dogs are pack animals, but it is difficult to Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ====================================== Want (recurring) donations from blog readers? Just ask! Top 10 creative writing blogs and more top tweets <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #589 Jan. 10, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Make Your Blog Go “Ka-ching” 2. Host a Scavenger Hunt 3. No Corrections on Facebook 4. Do You Make This Typing Mistake? 5. Help This Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,16,71,55,56],"class_list":{"0":"post-871","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-facebook","9":"tag-facebook-fan-pages","10":"tag-free-publicity","11":"tag-how-to-get-free-publicity","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=871"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/871\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nand editor for USA Today has been blogging about Gannett Co. for
\nseveral years. His snarky blog at
\n http:\/\/gannettblog.blogspot.com\/<\/a>, which is not affiliated with
\nhis former employer, keeps journalists informed of layoffs,
\nbudget cuts, ethics issues, and other news at Gannett.<\/p>\n
\nwould never do. He asks his incredibly loyal readers–mostly
\njournalists or former journalists—for donations. They pay by
\ncash, check or PayPal.<\/p>\n
\noption, Hopkins reminds readers on the front page of his blog
\nwhere they see the big yellow “Donate” button.<\/p>\n
\n$11,000 from Google Adsense ads. He also has turned his appeal
\nfor donations into a fun game, with periodic posts whenever he
\ngets another check in the mail. The posts even include little
\nphotos of $20, $50 and $100 dollar bills and headlines like “A
\nsudden embarrassment of riches” (when one donor gave him $225
\nwithin two days) and “In an envelope with no address: $60.”<\/p>\n
\nwebinar I’m hosting this week. And I’m doing something I’ve never
\ndone before. I’m holding it at 11 a.m. Eastern Time on Saturday
\nto gauge interest for weekend training sessions. If you can’t
\nattend, sign up anyway. You’ll get the video replay and other
\ngoodies I’m offering as bonuses.<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=10130. Or go directly to the
\nRegister here for registration page for Saturday’s session at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/howtomonetizeyourblog.htm<\/a><\/p>\n
\n2. Host a Scavenger Hunt
\n=====================================<\/p>\n
\nor traffic to your website, courtesy of small business marketing
\nexpert Janine Popick of VerticalResponse.<\/p>\n
\naudience hints for what they are trying to find. The first person
\nthat sends you an email with a correct guess will be featured in
\nyour next email newsletter. An even better idea would be to get
\ntogether with a few of your partners and each hide something on
\nyour blog \u2013 the first person to get all of the items correct wins
\na prize. This would help you get in front of a much larger
\naudience while still engaging your current one.”<\/p>\n
\nshared in the webinar I hosted on “33 Ways to Attract Facebook
\nFans, Provide Sterling Content & Keep Them Coming Back for More.”
\nRead more about how to access the handout and the video replay at
\n http:\/\/publicityhound.com\/facebookpages.htm<\/a><\/p>\n
\n3. No Corrections on Facebook
\n======================================<\/p>\n
\non Facebook, and you see an error in the publication, don’t ask
\nfor a correction on their Facebook page.<\/p>\n
\nWisconsin this week, I saw a comment from someone who thought
\nthat the reporter included incorrect information about someone in
\na story. The man said a correction was needed and the reporter
\nshould apologize to the source.<\/p>\n
\ndon’t see comments on my own Facebook page until days later.<\/p>\n
\nAnd ALWAYS ask for corrections–not only so readers can see them
\non the bottom of page 18, but also so the media outlet has a
\npermanent record of the error, and the correct information. I’ve
\nseen mistakes repeated two and three times because people didn’t
\nwant to “bother” journalists or “make them mad” by asking for
\ncorrections.<\/p>\n
\n4. Do You Make This Typing Mistake?
\n=====================================<\/p>\n
\npress releases sends the message “I’m out of it” and “I was born
\nin the Dark Ages.”<\/p>\n
\nit now?<\/p>\n
\nonly once, not twice, before typing the next sentence.<\/p>\n
\n http:\/\/www.ragan.com\/Main\/Articles\/42683.aspx<\/a><\/p>\n
\n5. Help This Hound
\n======================================<\/p>\n
\nSane. It’s a blog and weekly column, for women 20 through death,
\nin the St. Louis Post-Dispatch newspaper on Sundays—sort of a
\nMartha Stewart meets Tina Fey.<\/p>\n
\nquirky behaviors that help women of all ages get through our busy
\nlives \u2013 such as taking three purses on an overnight trip or
\nkeeping shoes in the oven when we run out of closet space.<\/p>\n
\npage at http:\/\/www.Facebook.com\/quirkout<\/a> and encourage women to
\nsubmit their QuirkOut! moments to use on our blog. We
\noccasionally feature some of these items in our Post-Dispatch
\ncolumn.<\/p>\n
\non how we can reach women by using both traditional and social
\nmedia.”<\/p>\n
\ncommunities online and off. They’d love to share your column,
\nFacebook page and your call for QuirkOuts! OK, ladies, let’s see
\nwho can come up with the best ideas for Diane. What have you done
\nat your own Facebook page to attract and engage readers? How have
\nyou used traditional media? Post your answers to my blog at
\nhttp:\/\/publicityhound.net\/?p=10134<\/p>\n
\ninclude your city and state.<\/p>\n
\n6. Hound Quote of the Week
\n=====================================<\/p>\n
\nimagine a pack of standard poodles…and if there was such a
\nthing as a pack of standard poodles, where would they rove to?
\nBloomingdale’s?”–Yvonne Clifford, American actress<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\nhttp:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=10130<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=10105<\/p>\n