{"id":8690,"date":"2011-06-14T13:17:35","date_gmt":"2011-06-14T13:17:35","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=8690"},"modified":"2011-06-14T13:17:35","modified_gmt":"2011-06-14T13:17:35","slug":"restaurant-owner-needs-help-with-pr-for-name-change","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/restaurant-owner-needs-help-with-pr-for-name-change\/","title":{"rendered":"Restaurant owner needs help with PR for name change"},"content":{"rendered":"

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Timothy Nishimoto, Owner, Vino Paradiso<\/figcaption><\/figure>\n
This week\u2019s Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro <\/a>in Portland, Oregon:”I’m in a\u00a0PR quandry.\u00a0 I hope you and your readers might be able to give some advice.
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\n“Several months ago, you posted my first question<\/a>\u00a0in Help This Hound, asking\u00a0how I could\u00a0capture media attention for the food at my wine bar (we just celebrated our sixth anniversary) so that the community of Portland will know that we are not just a great place for wine, but also for dinner.\u00a0
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\n“One reader\u00a0suggested we\u00a0change the name of the business to reflect a focus on food.\u00a0 This is something I’d thought about for a few years, but that comment has stuck with me, and now I am ready to take the plunge and change the name, the focus of the food program, and our chef, who starts this week.
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\nHow to Create a Buzz?<\/strong>
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\n“My question is this: What would you suggest I do to create a buzz before we actually execute these changes?\u00a0 I would like to treat this much like a new restuarant opening. But,\u00a0of course, this is much different than many restaurant openings.\u00a0 We are hoping to capitalize and build on the great reputation we’ve gained over the past six years.\u00a0
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\n“I know that creating a buzz before you open a business is key, but the PR Buzz Game has changed so much since I opened my place, with social media and food blogs now being so influential in that game.\u00a0 Has anyone out there attempted a transition similar to mine, created a buzz, and become successful with it?\u00a0 I do have a brilliant idea, but more about that later.
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\n“With regards to press releases, I know that good timing is essential.\u00a0 I understand that creating a buzz before any changes happens is kind of key, too.\u00a0 My chef starts this week, but he is not comfortable putting it out there until he has the food totally dialed in.\u00a0 I have used social media to spread the word that we\u00a0have a new chef, and there is already some buzz, but I want to generate a louder buzz.
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\nEmphasis on Italian Food<\/strong>
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\n“The changes will include the new chef with a pedigree—a\u00a0focus on the cuisine of Piedmont, Italy—and\u00a0the name change, which brings me to my PR idea.\u00a0
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\n“I would like to sponsor\u00a0a contest to find the perfect name for the business, and offer $500 plus a\u00a0$100 dinner certificate to the person whose\u00a0name we\u00a0end up using.\u00a0 I think all of the local restaurant\/food bloggers would end up writing about\u00a0the contest. I’d also give them\u00a0our press release explaining why we’re making the\u00a0changes,\u00a0and details of the contest.\u00a0 Who wouldn’t open that press release with the hopes that they can win an easy $500?\u00a0 This would create a buzz, I think, because anyone who submits a name will be waiting with anticipation, right?
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\n“The main question regarding the press release is when I should release what information?\u00a0 Does it all have to be at the same time?\u00a0Or should I leak a little at a time?
\n\u00a0\u00a0\u00a0
\n“I hope you can help!”<\/div>\n","protected":false},"excerpt":{"rendered":"

This week\u2019s Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro in Portland, Oregon:”I’m in a\u00a0PR quandry.\u00a0 I hope you and your readers might be able to give some advice. \u00a0\u00a0\u00a0 “Several months ago, you posted my first question\u00a0in Help This Hound, asking\u00a0how I could\u00a0capture media attention for\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":0,"footnotes":""},"categories":[606],"tags":[203],"class_list":{"0":"post-8690","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-contests","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=8690"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8690\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=8690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=8690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=8690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}