Kim remembered reading in my book that in the days approaching the major holidays, the media ends up doing a lot of stories that tie into the celebration. And in her mind, she suddenly saw green dogs!<\/p>\n The publicity was priceless for Kim. The dog-friendly dye washed out, but she still benefits from the free media exposure she received with that clever endeavor. Her customers loved it.<\/p>\n You don’t need the luck of the Irish to get media attention. Just use a little creativity and you’ll have the media barking up your tree.<\/p><\/blockquote>\n Thanks, Jeff. Two-legged and four-legged Hounds everywhere thank you.<\/p>\n \u00a0\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" I just received\u00a0TV reporter Jeff Crilley’s excellent email newsletter which you can subscribe to here, and I wanted to share his terrific\u00a0tip on one way to generate publicity as St. Patrick’s Day nears. You don’t have to have an Irish pub to tie into this holiday. A few years ago, Kim Morris from Pappy’s Pet\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[601,605,607,614],"class_list":{"0":"post-869","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-holidays","8":"tag-news-events","9":"tag-promotions","10":"tag-publicity-stunt","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=869"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/869\/revisions"}],"predecessor-version":[{"id":41121,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/869\/revisions\/41121"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}You don’t have to have an Irish pub to tie into this holiday. A few years ago, Kim Morris from Pappy’s Pet Lodge<\/a> in Dallas was a media star on several TV stations and featured in the Dallas Morning News by offering to dye dogs green in honor of St. Patty’s Day.<\/p>\n