I just finished my first gig as a guest blogger.\u00a0<\/p>\n
Brian DeSpain invited me to write about my best\u00a0PR tips for\u00a0start-up\u00a0businesses, or new businesses that are\u00a0online.\u00a0You can read my tips at his Thalasar Ventures blog.<\/p>\n
Here’s how I got the invitation. Pay attention because this is\u00a0powerful stuff, and you can use this same strategy to build the buzz for your own business.\u00a0<\/p>\n
One of my areas of expertise is writing press releases. So\u00a0I set up a Google Alert<\/a> for “writing press releases.” (For a\u00a0demonstration of exactly how Google Alerts work, and why it’s such a powerful tool for Publicity Hounds, check out this cool video<\/a> courtesy of my friend Terry Brock.) \u00a0<\/p>\n Every day, Google emails me\u00a0a list of blogs and articles that include the phrase “writing press releases.” Last week, the list included\u00a0this post about press release tips at Brian’s blog.<\/p>\n So I clicked on the link, went over to his blog and saw immediately that\u00a0I could add something valuable to the discussion. I was the first one to post a comment. Notice that I\u00a0mentioned my free email tutorial “89 Ways to Write Powerful Press Releases.”<\/a>\u00a0<\/p>\n Brian saw the comment, signed up for the tutorial and liked the first several lessons. So he\u00a0emailed me a few days later asking if I’d like to be a guest blogger at his\u00a0blog. I sent the article to him on Friday and he posted it today.<\/p>\n Here’s the best part. His blog\u00a0has a\u00a0Google page rank of 7, which is excellent.\u00a0Within the guest blog, I included several links back to my\u00a0website<\/a>. That means that more inbound links from yet another high-page-rank blog means Google will look more favorably on my website.\u00a0<\/p>\n Also, it looks as though lots of\u00a0Internet marketers and small business owners read Brian’s\u00a0blog.\u00a0A lot of them may not have heard about me.\u00a0So I’m getting exposure in front of a new group of people, all of whom can sign up for my ezine, or start reading my blog, or buy my products.\u00a0\u00a0<\/p>\n Brian also suggested that I “seed”\u00a0the URL for my guest blog at Newsvine,<\/a>\u00a0a website consisting of community-driven news stories and opinions. Users write articles and save links to external content, vote, comment and chat on article pages created by both users and by journalists from the Associated Press, ESPN and News Scientist. I had never heard of it, but I followed his instructions.\u00a0\u00a0\u00a0<\/p>\n One of the best ways to be a guest blogger is to submit comments at other high page rank blogs and really show off your expertise.\u00a0Don’t just mention whether or not you agree or disagree with the blogger. Weave into your comments anything that demonstrates your expertise, like I did when I mentioned my free tutorial.\u00a0<\/p>\n Have you written a book? Or articles? Do you have your own blog? Are you a coach or mentor?\u00a0\u00a0\u00a0<\/p>\n Now go\u00a0find some influential bloggers.\u00a0For more tips on pitching bloggers, see “How to Pitch the Best Bloggers & Create a Publicity Explosion,”<\/a>\u00a0a teleseminar I conducted several months ago with Denise Wakeman and Patsi Krakoff, aka The Blog Squad<\/a>. \u00a0\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" I just finished my first gig as a guest blogger.\u00a0 Brian DeSpain invited me to write about my best\u00a0PR tips for\u00a0start-up\u00a0businesses, or new businesses that are\u00a0online.\u00a0You can read my tips at his Thalasar Ventures blog. Here’s how I got the invitation. Pay attention because this is\u00a0powerful stuff, and you can use this same strategy to\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[2],"class_list":{"0":"post-865","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-blogging","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=865"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/865\/revisions"}],"predecessor-version":[{"id":43358,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/865\/revisions\/43358"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}