{"id":863,"date":"2007-03-09T02:35:50","date_gmt":"2007-03-09T02:35:50","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/small-newspapers-prospering-so-contact-them-now\/"},"modified":"2025-06-09T16:24:02","modified_gmt":"2025-06-09T16:24:02","slug":"small-newspapers-prospering-so-contact-them-now","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/print-media\/small-newspapers-prospering-so-contact-them-now\/","title":{"rendered":"Small newspapers prospering, so contact them now"},"content":{"rendered":"<p>Amid all the grim news we&#8217;ve been hearing about the demise of big-city newspapers,\u00a0some small newspapers are sitting pretty.<\/p>\n<p>An article at <a href=\"http:\/\/www.washingtonpost.com\/wp-dyn\/content\/article\/2007\/03\/07\/AR2007030702408.html\" target=\"_blank\" rel=\"noopener\">WashingtonPost.com<\/a> says that\u00a0while the Internet is\u00a0transforming the largest papers in the business dramatically&#8212;siphoning classified advertising and commoditizing national news&#8212;many small papers are weathering the decline with relative ease, and some are even prospering.<\/p>\n<p>Here&#8217;s why:<\/p>\n<ul>\n<li>They have less competition from other media outlets, and less competition on the web for local news.<\/li>\n<li>They&#8217;re insulated from\u00a0advertising slumps that have hurt big newspapers.<\/li>\n<li>They have smaller staffs and lower-salaried journalists<\/li>\n<li>They are passionate about local news online and offline<\/li>\n<\/ul>\n<p>That&#8217;s good news for Publicity Hounds.<\/p>\n<p>It also means that spending most of your time pitching the big daily newspapers might not be such a good idea. Yes, pitch them. But publicity in the smaller-circulation newspapers\u00a0could also pay off. Their readers are generally more loyal to the weekly newspaper than\u00a0they are to the big-city dailies.\u00a0<\/p>\n<p>So start forming valuable relationships with local newspapers. Contact\u00a0people who work for the free shoppers, your local weekly,\u00a0your business journal, and all the second- and third-level niche publications.\u00a0As I stated in my <a href=\"https:\/\/www.publicityhound.com\/\" target=\"_blank\" rel=\"noopener\">&#8220;Special Report #49: 17 Ways to Build Valuable Relationships with Media People,&#8221;<\/a>\u00a0generating publicity is all about building relationships.<\/p>\n<p>Every time you contact a journalist, the message must be &#8220;I&#8217;m here to help you&#8221; instead of &#8220;I want something.&#8221;<\/p>\n<p>What have you done this week to start building relationships?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amid all the grim news we&#8217;ve been hearing about the demise of big-city newspapers,\u00a0some small newspapers are sitting pretty. An article at WashingtonPost.com says that\u00a0while the Internet is\u00a0transforming the largest papers in the business dramatically&#8212;siphoning classified advertising and commoditizing national news&#8212;many small papers are weathering the decline with relative ease, and some are even prospering.\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/print-media\/small-newspapers-prospering-so-contact-them-now\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":615,"footnotes":""},"categories":[615],"tags":[29,205],"class_list":{"0":"post-863","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-print-media","7":"tag-media-relations","8":"tag-pitching","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=863"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/863\/revisions"}],"predecessor-version":[{"id":40792,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/863\/revisions\/40792"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}