{"id":861,"date":"2011-12-20T17:12:07","date_gmt":"2011-12-20T22:12:07","guid":{"rendered":"http:\/\/www.publicityarticles.net\/?p=861"},"modified":"2024-05-01T01:12:08","modified_gmt":"2024-05-01T01:12:08","slug":"best-of-2011-ebook","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/best-of-2011-ebook\/","title":{"rendered":"Best of 2011 Ebook"},"content":{"rendered":"

The Publicity Hound’s
\nTips of the Week
\nIssue #586 Dec. 20, 2011
\nPublisher: Joan Stewart
\n mailto:JStewart@PublicityHound.com<\/a><\/p>\n

==========================================<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/p>\n

===================================<\/p>\n

In This Issue
\n===================================<\/p>\n

1. Best of 2011 Ebook<\/p>\n

2. Add Skills to Your LinkedIn Profile<\/p>\n

3. Guest Host a Radio Show<\/p>\n

4. Thanks for Completing My Survey<\/p>\n

5. Master Facebook Changes in 3 Steps<\/p>\n

6. Hound Video of the Week<\/p>\n

7. And at My Blog & Mobile Site…<\/p>\n

=====================================
\n1. Best of 2011 Ebook
\n=====================================<\/p>\n

Your contributions to this newsletter are what keeps me going,
\nand this is the time of year to say thanks.<\/p>\n

Every year, I do that by excerpting 24 tips from the past year,
\nincluding some that have generated the most response from
\nreaders, and compiling them into a free ebook.<\/p>\n

Here are several ways to use “The Best of the Publicity Hound’s
\nTips of the Week of 2011.”<\/p>\n

–Regift it to your friends, clients and business associates.<\/p>\n

–Share it on the social media sites.<\/p>\n

–Speakers, use my tips in your presentations, and include this
\nlink in your handouts so your audience can download it, too.
\nhttp:\/\/publicityhound.net\/?p=9935<\/p>\n

–Authors, use my tips in your books.<\/p>\n

–Write a blog post and comment on one or more of my tips, and
\nplease include the link.<\/p>\n

–Go to a LinkedIn group and start a discussion on something
\nwithin the book.<\/p>\n

–Save it to your hard drive, in a safe place, so you can dig it
\nout in a week or two when you’re creating a strategy for 2012.<\/p>\n

For a full list of everything that’s included in the book, go to
\nmy blog at http:\/\/publicityhound.net\/?p=9935<\/p>\n

=====================================
\n2. Add Skills to Your LinkedIn Profile
\n=====================================<\/p>\n

One of the items in my “Best of The Publicity Hound’s Tips of the
\nWeek” ebook lists six places online where you can find your
\nprofile so you can update it.<\/p>\n

One of those is LinkedIn. If you’re editing your profile, it’s a
\nperfect time to also add skills you might have acquired since you
\nwrote it originally, or skills you might have forgotten about.<\/p>\n

LinkedIn emailed me a few weeks ago and suggested four skills I
\nshould add to my profile.<\/p>\n

Why add skills? Because those keywords are what other LinkedIn
\nusers might be typing into the search box when they’re looking
\nfor job candidates, speakers, consultants, coaches, joint venture
\npartners or news sources.<\/p>\n

Wayne Breitbarth, one of the foremost experts on LinkedIn, has a
\nthree-part strategy for creating an influential circle of
\ncontacts who are like gold. He explained it during a webinar I
\nhosted with him earlier this year. You can access the video
\nreplay at
\n http:\/\/publicityhound.com\/linkedinpowerformulapart2.htm<\/a><\/p>\n

======================================
\n3. Guest Host a Radio Show
\n======================================<\/p>\n

This is the time of year when radio stations are scrambling to
\nfind guest hosts.<\/p>\n

And even though chances are slim that you’ll be chosen for the
\ngig if you don’t have any radio experience, it’s worth trying.
\nTalkers magazine says the holiday season creates a bonanza of
\nfill-in work. This year, the Christmas holidays coincide with a
\nbig election cycle, which creates even more pressure to keep
\nstations on track.<\/p>\n

Bill White, program director of WGN in Chicago, says he equates a
\nfill-in host to someone hosting a dinner party in someone else’s
\nhome.<\/p>\n

“Fill-in hosts should be respectful of the regular host’s
\naudience but not rearrange all the furniture,” he said. “We also
\nlook for fill-in hosts who will be comfortable and compliment the
\nregular host’s audience.”<\/p>\n

Ideal hosts can be politicians, community leaders, or people who
\nhave participated on a talk show. They should feel comfortable
\nbehind the microphone and share similar philosophies of the host.<\/p>\n

Interested? Call the program director at your local radio station
\nand make your best pitch. If the answer is no, they might use you
\ninstead as a guest. Read the entire story in Talkers at
\n http:\/\/www.Talkers.com<\/a>.<\/p>\n

=====================================
\n4. Thanks for Completing My Survey
\n=====================================<\/p>\n

A big thank you for completing the short survey about what you
\nneed most in the areas of publicity and social media.<\/p>\n

I found some interesting trends in the data, and your comments
\nreally helped me understand where you need the most help.<\/p>\n

I’m still sorting through it all, but I already have some ideas
\nabout things I can do to make it easier for you.<\/p>\n

Let’s get through the holidays first, and I’ll explain more after
\nthe first of the year.<\/p>\n

Help is on the way!<\/p>\n

======================================
\n5. Master Facebook Changes in 3 Steps
\n======================================<\/p>\n

Facebook rolled out its new Timeline feature last week. It’s a
\nchronological listing of posts, photos, shared links, check-ins
\nand other content.<\/p>\n

The changes make it easier for people to scrutinize your life.
\nBut you can personalize, privatize and tweak this new feature.<\/p>\n

Wired magazine offers a quick guide on how to hide things on
\nFacebook, how to tell your life story by adding past events, and
\nhow to customize your timeline–all in five minutes.<\/p>\n

Read it at
\n http:\/\/www.wired.com\/gadgetlab\/2011\/12\/facebook-timeline-tips\/<\/a><\/p>\n

If 2012 is the year you finally start getting series about
\npulling people to your page, use Mari Smith’s 33 tips that will
\npull them in. She explained them all during a webinar I hosted
\nwith her earlier this year, and when you order the video replay,
\nyou get all 33 tips on a handy cheat sheet. Read more about “33
\nWays to Attract Facebook Fans, Provide Sterling Content & Keep
\nThem Coming Back for More” at
\n http:\/\/publicityhound.com\/facebookpages.htm<\/a><\/p>\n

=====================================
\n6. Hound Video of the Week
\n=====================================<\/p>\n

Here’s what puppies do on Christmas morning:
\n http:\/\/www.youtube.com\/watch?v=Bzyryg1Rn18<\/a><\/p>\n

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n

BONUS: Buy the ebook and you also get a compilation of the 50
\nbest websites for dog humor.
\n http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n

======================================
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n

Great content for retweeting:<\/p>\n

24 juicy publicity, social media tips in free “best of” ebook
\nhttp:\/\/publicityhound.net\/?p=9935<\/p>\n

Create Top 10, 20, 50 lists for year-end publicity
\nhttp:\/\/publicityhound.net\/?p=9924<\/p>\n

Ask visitors who complete a web form to tweet about you
\nhttp:\/\/publicityhound.net\/?p=9894<\/p>\n

Blogging cheat sheet and more tweets from this past week
\nhttp:\/\/publicityhound.net\/?p=9905<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Publicity Hound’s Tips of the Week Issue #586 Dec. 20, 2011 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Best of 2011 Ebook 2. Add Skills to Your LinkedIn Profile 3. Guest Host a Radio Show 4. Thanks for Completing My Survey 5. Master\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[16,55,56,48,66],"class_list":{"0":"post-861","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook","8":"tag-free-publicity","9":"tag-how-to-get-free-publicity","10":"tag-linkedin","11":"tag-radio-shows","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=861"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/861\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}