![](\"http:\/\/www.achangeiscoming.net\/images\/prt_GregPincus.jpg\")
He blogs about poems, and he started out with a\u00a0pathetic 10 readers a day.Within two months, he had a two-book deal with a major publisher.\u00a0<\/p>\nHe blogs about poems, and he started out with a\u00a0pathetic 10 readers a day.Within two months, he had a two-book deal with a major publisher.\u00a0<\/p>\n
It’s not easy to attract a lot of traffic—anybody who blogs knows that. Meet Greg Pincus, who\u00a0used a system of viral marketing to create buzz for his blog,<\/a> which he launched on Feb. 21 last year.<\/p>\n Greg–a screenwriter, children’s book author, volunteer librarian and a dad–writes poems as a hobby. His blog encouraged readers to submit poems using a series of numbers known as the Fibonacci sequence.<\/p>\n Readers were intrigued. They passed the idea on to their friends, who wrote and submitted their poems. Greg’s blog attracted the attention of Slashdot,<\/a> a heavily trafficked blog that featured him on April 7 and brought more than 32,000 people to his blog.<\/p>\n Shortly afterward, the New York Times published an article<\/a> about Greg. That resulted in calls from publishers, including Arthur A. Levine Books at Scholastic.<\/p>\n “Little did I know that a two-book deal would result after only two months,” Greg said.<\/p>\n Blogging expert Denise Wakeman says Greg started blogging the smart way: “He knew he needed traffic to his blog to really leverage the power of online marketing, and he set out to recruit readers through use of a viral gimmick.”<\/p>\n He’ll explained how he did it, and how other bloggers can replicate a viral campaign for their own businesses and blogs, during a telephone seminar\u00a0Tuesday night called “32,000 Readers and a 2-Book Deal: How to Launch and Profit from a Viral Blogging Campaign.”<\/p>\n Denise and her partner, Patsi Krakoff, who are also known as The Blog Squad<\/a>, recorded it. If you missed it,\u00a0it’s available as a CD.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" He blogs about poems, and he started out with a\u00a0pathetic 10 readers a day.Within two months, he had a two-book deal with a major publisher.\u00a0 It’s not easy to attract a lot of traffic—anybody who blogs knows that. Meet Greg Pincus, who\u00a0used a system of viral marketing to create buzz for his blog, which he\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":16,"wds_primary_category":638,"footnotes":""},"categories":[638],"tags":[608,2],"class_list":{"0":"post-859","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-social-media","7":"tag-authors-publishers","8":"tag-blogging","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=859"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/859\/revisions"}],"predecessor-version":[{"id":41217,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/859\/revisions\/41217"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}