{"id":8583,"date":"2018-06-15T22:26:55","date_gmt":"2018-06-15T22:26:55","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=8583"},"modified":"2024-04-25T23:31:47","modified_gmt":"2024-04-25T23:31:47","slug":"595-power-words","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/595-power-words\/","title":{"rendered":"595 Power Words"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"text-align: center\">Issue #1232 June 16,\u00a02018<br \/>\nPublisher: Joan Stewart<\/p>\n<h2 style=\"text-align: center\">&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/h2>\n<h3><strong>In This Issue<\/strong><\/h3>\n<ol>\n<li>595 Power Words<\/li>\n<li>Pitch Independence-related Stories<\/li>\n<li>Ghostwriting Course Starts Tuesday<\/li>\n<li>Hound\u00a0Photos of the Week<\/li>\n<\/ol>\n<blockquote>\n<p><strong>This Weekend in the Hound House:<\/strong><\/p>\n<p>I found a solution to the groundhog problem, and nobody gets hurt. Another Garden Club member, a retired veterinarian, suggests letting the babies get a little bigger so they can fend for themselves. Then I will live-trap them one by one and drive them to her boyfriend&#8217;s 20-acre property out in the country where the darlings can live happily ever after. Thanks to the many readers who offered ideas. Publicity Hound <strong>Ariane Blackman<\/strong> used a digital painting tool to illustrate how I can cover the bottom of my garden shed with wire mesh that goes into the ground and forms an L-shape so the groundhog can&#8217;t dig a tunnel.<\/p>\n<\/blockquote>\n<h3 style=\"text-align: left\">1. 595 Power Words<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8589 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2018\/06\/pow300.jpg\" alt=\"\" width=\"300\" height=\"206\" \/><\/p>\n<p>Strong writing evokes emotion.<\/p>\n<p>But using the same words over and over again&#8211;like fear, encouragement, lust, anger, greed, safety and forbidden&#8211;can bore your readers.<\/p>\n<p>Blogging expert <strong>Jon Morrow<\/strong> to the rescue!<\/p>\n<p>Over a period of several weeks, he cataloged all the power words that jumped out to him and organized them into the seven categories I mentioned above, based on the emotion you want to create.<\/p>\n<p>For example, here are five words he suggests you consider when writing about fear:<\/p>\n<ul>\n<li>Apocalypse<\/li>\n<li>Armageddon<\/li>\n<li>Bloodcurdling<\/li>\n<li>Doom<\/li>\n<li>Piranha<\/li>\n<\/ul>\n<p>If those don&#8217;t work for you, he has several dozen more from which to choose.<\/p>\n<p><strong>To do:<\/strong> You can see them all on the chart he compiled called <a href=\"https:\/\/smartblogger.com\/power-words\/\" target=\"_blank\" rel=\"noopener\">&#8220;595 Power Words That&#8217;ll Instantly Make You a Better Writer.&#8221;<\/a>\u00a0 He&#8217;ll give you all of them on a handy PDF if you opt in with your name and email address.<\/p>\n<p>#WritingTips #PowerWords<\/p>\n<h3 style=\"text-align: left\">2. Pitch Independence-related Stories<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8588 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2018\/06\/Fireworks300.jpg\" alt=\"\" width=\"300\" height=\"159\" \/><\/p>\n<p>July 4 is right around the corner.<\/p>\n<p>Publicity Hounds in the U.S. can use the independence theme to pitch independence-related stories, even if they don&#8217;t have anything to do with being patriotic. Examples:<\/p>\n<p>&#8211;Independence from bullying.<\/p>\n<p>&#8211;Teaching children to be independent.<\/p>\n<p>&#8211;Helping elderly parents live independently.<\/p>\n<p>You get the idea. For some reason, TV stations love this independence theme. The better the visuals, the greater your chances for publicity.<\/p>\n<p>To do: Think of a problem that people in your target market face. If you can suggest solutions that will make them independent, you&#8217;re good to go.<\/p>\n<p>#Publicity #IndependenceDay<\/p>\n<h3>3. Ghostwriting Course Starts Tuesday<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-8587 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2018\/06\/claudiaincar.jpg\" alt=\"\" width=\"150\" height=\"207\" \/><\/p>\n<p>Freelancers, authors, corporate writers and others who want to add ghostwriting to their services have until <strong>11:59 p.m. Pacific Time on Tuesday, June 19<\/strong>, to register for the Introduction to Ghostwriting course offered by California State University State Long Beach.<\/p>\n<p>The six-week course runs from <strong>June 20 to July 25.<\/strong> It&#8217;s a pre-requisite for the 10-month full masters-level program <strong>Aug. 22-May 29<\/strong>, taught by <strong>Claudia Suzanne<\/strong>.<\/p>\n<p>Claudia, who has ghostwritten more than 175 books, was my guest on a free webinar Thursday to introduce Publicity Hounds to ghostwriting and explain why it can be so lucrative either before or after you retire.<\/p>\n<p>Certified ghostwriters should sign contracts for no less than $35,000 per project, she recommends. Some of her graduates have accepted their first projects for far more than that amount. She introduced them during Thursday&#8217;s webinar and explained why ghostwriters are in such high demand.<\/p>\n<p>To do: If you missed the free training, watch the video replay of <a href=\"https:\/\/attendee.gotowebinar.com\/register\/767839938479097347\" target=\"_blank\" rel=\"noopener\">&#8220;Ghostwriting, How to Learn It, Do It &amp; Retire Happy&#8211;2018 Update.&#8221;<\/a> Or go directly to the registration page for the introductory course and use coupon code JS2018 to get a discount of $57.50.<\/p>\n<p>#Ghostwriting #Ghostwriters<\/p>\n<h3>4. Hound Photos of the Week<\/h3>\n<p><a href=\"http:\/\/www.thedogstyler.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8586 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2018\/06\/dog-styler.jpg\" alt=\"\" width=\"287\" height=\"198\" \/><\/a><\/p>\n<p><strong>Chantal Adair<\/strong>, a freelance writer, and photographer at The Huffington Post offers this hysterical photo album of dogs all dressed up in their fashionable best at <a href=\"http:\/\/www.thedogstyler.com\/\" target=\"_blank\" rel=\"noopener\">TheDogStyler.com<\/a>. Click &#8220;Next&#8221; in the lower left corner or just click your mouse to advance the photos. Thanks to Publicity Hound <strong>BL Ochman of Pawfun.com<\/strong> for this one.<\/p>\n[Tweet &#8220;#PublicityTips &#8212; 595 Power Words #WritingTips #PowerWords&#8221;]\n","protected":false},"excerpt":{"rendered":"<h2>The Publicity Hound&#8217;s Tips of the Week<\/h2>\n<h3>&#8211; Issue #1232 June 16, 2018<\/h3>\n<ol>\n<li>595 Power Words\n<\/li>\n<li>Pitch Independence-related Stories<\/li>\n<li>Ghostwriting Course Starts Tuesday<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<p>&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/595-power-words\/\" rel=\"nofollow\" class=\"rmlink\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":8590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[429,36,294],"class_list":{"0":"post-8583","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-ghostwriting","9":"tag-pitching-the-media","10":"tag-writing-tips","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=8583"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=8583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=8583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=8583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}