The Publicity Hound’s
\nTips of the Week
\nIssue #585 Dec. 13, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. 52 Headline Hacks<\/p>\n
2. Heads-Up: Deadline Tonight<\/p>\n
3. No-no’s for Nonprofit Publicity<\/p>\n
4. Holiday Greetings for Journalists<\/p>\n
5. 17 Freebies for Publicity<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. 52 Headline Hacks
\n=====================================<\/p>\n
When it comes to writing headlines, pretend like you never heard
\nof the Seventh Commandment, “Thou shalt not steal.”<\/p>\n
There’s nothing wrong with stealing other people’s headlines. I
\ndo it all the time. So do magazine copywriters. You should too.<\/p>\n
We’re stealing formula headlines–the type that force people to
\npick up a magazine and head for the checkout counter. Formula
\nheadlines usually have a few words or a phrase which can be
\nremoved and substituted with another that will serve the purpose
\nof whatever you’re writing. Like this:<\/p>\n
–How [Blank] Gamble with Your [Blank]. 7 Ways to Protect
\nYourself<\/p>\n
–10 Shortcuts for [Completing Tedious Process] in Record Time<\/p>\n
–7 Things Your [Target Audience] Needs to Hear You Say<\/p>\n
–How to be Smart in a World of Dumb [Group of People]\n
–What [World-Class Example] can Teach Us About [Blank]\n
Those five examples are from the free report “52 Headline Hacks–
\nA Cheat Sheet for Writing Blog Posts That Go Viral.”<\/p>\n
Blogger Jon Morrow wrote it. Copyblogger, the popular writing and
\nblogging site, offered it this morning as its holiday gift to
\nreaders. I want you to have it, too. Even if you don’t blog, you
\ncan use the headlines for articles and press releases.<\/p>\n
You don’t need to buy anything. You don’t need to give up your
\nemail address. Just click here and save it to your hard drive:<\/p>\n
http:\/\/headlinehacks.com\/<\/a><\/p>\n My annual gift to you, “The Best of the Publicity Hound’s Tips of ===================================== You only have until 11:59 p.m. tonight to answer several You only have until 11:59 p.m. Friday to use the $25 coupon What’s your Number One problem with publicity or social media? Publicity Hounds who already have answered those questions are I’m wrapping up the survey tonight and compiling the results The third $50 Amazon gift certificate winner will be chosen ====================================== Your mailbox is probably overflowing with appeals from nonprofits Nonprofit marketing expert Sandy Rees says these two themes are –What your organization needs. Nobody cares that you’re short- –The bad economy. The constant “woe is us” mantra gets very old, Instead, concentrate on the almost-guaranteed strategy that will Tell a compelling story of how your nonprofit has changed lives. For more nonprofit publicity tips, including an easy formula for You can use your $25 coupon. (See Item #2 above.)<\/p>\n ===================================== Skip the gifts and food trays.<\/p>\n If you want to say “thank you” to a favorite journalist or This isn’t the time to pitch. But you CAN mention that you enjoy Return to them next month with a story idea, or an idea for a See “How to Pitch the Best Bloggers & Create a Publicity ====================================== If you’re a smart Publicity Hound, you know that the easiest sale One of the best ways to create loyalty long before a customer Journalists and bloggers love telling their readers about these When Distribion, Inc. invited me to write a guest post for The You can read the post here and share it at your own blog or on Next week, I’m going to feature a guest post at my own blog from ===================================== If you don’t like the thought of stuffing a puppy into a http:\/\/www.youtube.com\/watch?v=MDgh14043dA<\/a><\/p>\n Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ====================================== Piggyback PR onto Baldwin & celebrities behaving badly Nominate a newspaper for a notable idea, achievement Guest blog post:<\/p>\n 17 Fun Freebies that Build Thought Leadership <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #585 Dec. 13, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 52 Headline Hacks 2. Heads-Up: Deadline Tonight 3. No-no’s for Nonprofit Publicity 4. Holiday Greetings for Journalists 5. 17 Freebies for Publicity 6. Hound Video of\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,36,98,5],"class_list":{"0":"post-858","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-pitching-the-media","9":"tag-publicity-for-non-profits","10":"tag-publicity-tips","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=858"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/858\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nthe Week” ebook, will be ready for you next week. Share it on the
\nsocial media sites and re-gift it to friends and clients.<\/p>\n
\n2. Heads-Up: Deadline Tonight
\n=====================================<\/p>\n
\nquestions at http:\/\/www.PublicityHoundSurvey.com.<\/p>\n
\nthat’s my way of thanking you.<\/p>\n
\nAnd how can I help?<\/p>\n
\nusing their coupon and claiming special reports, CDs, transcripts
\nand ebooks they’ve been eyeing. They are also eligible to win one
\nof three $50 Amazon gift certificates. The first two winners are
\nPublicity Hounds Victor Brodt and Ernie Boxall.<\/p>\n
\ntomorrow. So don’t miss out. Go here now, answer a few questions,
\ngrab your coupon code, and choose the training tools that will
\nhelp you most: http:\/\/www.PublicityHoundSurvey.com<\/p>\n
\ntonight when the survey closes. Don’t miss out. Go to
\n http:\/\/www.PublicityHoundSurvey.com<\/p>\n
\n3. No-no’s for Nonprofit Publicity
\n======================================<\/p>\n
\nthis time of year, when you’re feeling most generous.<\/p>\n
\nshowing up repeatedly in direct mail pieces, press releases and
\npitches to the media. And they’re a big turn-off:<\/p>\n
\nstaffed. The public doesn’t give a hoot about your high utility
\nbills. And stop grumbling about a lack of volunteers.<\/p>\n
\nvery quickly. And it won’t endear people to your cause. Forget
\nabout the bar charts showing the big difference in donations at
\nthis time last year compared to this year.<\/p>\n
\nforce donors to dig into their pockets for money, and compel
\njournalists to cover you.<\/p>\n
\nIt might be a rags-to-riches story about one of your clients. Or
\na hero-of-the-day profile of one of your volunteers who made a
\nbig difference.<\/p>\n
\nprofiling and finding your ideal donors, access the video replay
\nof a webinar I hosted a few months ago with Sandy, “Failproof
\nPublicity Tips for Cash-strapped Nonprofits to Raise Money,
\nRecruit Volunteers & Promote a Worthy Cause”:
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/nonprofitpublicity.htm<\/a><\/p>\n
\n4. Holiday Greetings for Journalists
\n=====================================<\/p>\n
\nblogger this year, send a holiday greeting card in the mail.
\n(Email seems too lazy and impersonal.)<\/p>\n
\nworking with them.<\/p>\n
\nguest blog post their readers will enjoy.<\/p>\n
\nExplosion” at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/pitch_bloggers.htm<\/a><\/p>\n
\n5. 17 Freebies for Publicity
\n======================================<\/p>\n
\nof all is a sale to someone who already knows, likes and trusts
\nyou.<\/p>\n
\nbuys from you, or generate fabulous publicity for your business,
\nis to offer a valuable freebie that ties into your topic. A free
\nebook, White Paper, quiz, special report or a calculator can be a
\nconvenient way to enhance your expertise, position yourself as
\nthe go-to expert in your field, and generate free publicity for
\nyour business or nonprofit.<\/p>\n
\nfreebies. Readers love getting them, and they\u2019re eager to share
\nthe goodies with their friends and followers on the social media
\nsites.<\/p>\n
\nDistributed Marketing Blog, I agreed. It’s a high-traffic blog
\nfor marketers at big companies in regulated industries, and it
\ngives me exposure to an audience that might not know about me.<\/p>\n
\nthe social media sites:
\n http:\/\/distributedmarketing.org\/2011\/12\/12\/17-fun-freebies-that-
\nbuild-thought-leadership-2\/<\/a><\/p>\n
\nDeb McAlister-Holland, director of marketing at Distribion,
\nexplaining how she publicizes guest bloggers. It’s fascinating,
\nand I asked her to write about it. She sure taught this old dog
\nsome new tricks! Stay tuned.<\/p>\n
\n6. Hound Video of the Week
\n=====================================<\/p>\n
\ncardboard gift box, don’t watch this video. But if you want to
\nsee sheer happiness and yelps of joy from the new puppy owners,
\ncheck out this “Puppies for Christmas” video:<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\n http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9867<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9884<\/p>\n
\n http:\/\/distributedmarketing.org\/2011\/12\/12\/17-fun-freebies-that-
\nbuild-thought-leadership-2\/<\/a><\/p>\n