The Publicity Hound’s
\nTips of the Week
\nIssue #584 Dec. 6, 2011
\nPublisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. OK, What’s Bugging You?<\/p>\n
2. Attention Amazon Authors<\/p>\n
3. Your Own Amazon URL<\/p>\n
4. Twitter Tweekly<\/p>\n
5. My Gift to You–It’s Almost Here<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. OK, What’s Bugging You?
\n=====================================<\/p>\n
I can hear it in your voice when you call.<\/p>\n
You sound frustrated.<\/p>\n
At times, you sound lost, like you’re not quite sure where you’re
\ngoing with publicity and social media, and sometimes you’re
\nunsure that you’re even on the right road.<\/p>\n
You’ve got success stories to share with other Publicity Hounds,
\nbut they’re hit or miss.<\/p>\n
During those weeks when you’re clicking on all cylinders, you
\nsometimes stall. And it’s usually so difficult to start back up.
\nSo you plod along, all alone.<\/p>\n
There’s a better way. I can help.<\/p>\n
But to make sure I know exactly what you’re looking for, I need
\nyour input. So I\u2019m asking you to answer just a few quick
\nquestions at http:\/\/www.PublicityHoundSurvey.com<\/p>\n
To thank you for your time and input, I\u2019ll give you a $25 gift
\ncertificate good for any Publicity Hound product, as soon as you
\nfinish the last question. Consider this your Deal of the Day.<\/p>\n
Go here now: http:\/\/www.PublicityHoundSurvey.com<\/p>\n
Oh, as an additional “thank you,” I\u2019ll also enter you into a
\ndrawing for one of three $50 Amazon gift cards. Now wouldn’t THAT
\nbe a super-cool treat that would make your holiday shopping a
\nwhole lot easier?<\/p>\n
Just make sure you give me your email address, so I can contact
\nyou if you win!<\/p>\n
Here are the questions:<\/p>\n
http:\/\/www.PublicityHoundSurvey.com<\/p>\n
The quicker you finish, the quicker you can use your gift
\ncertificate.<\/p>\n
=====================================
\n2. Attention Amazon Authors
\n=====================================<\/p>\n
With so many authors formatting their books for the Kindle, I
\nwant to remind you about Amazon.com’s Author Central.<\/p>\n
It’s a page on Amazon just for you, so you can tell them a little
\nabout yourself, promote your expertise, and tell them about your
\nbooks. You can list your website addresses, too. But the links
\naren’t live. That’s because–duh–Amazon wants you to stay on the
\nsite and buy.<\/p>\n
As soon as you sign up for Author Central, you can start adding
\ncontent to your page, even though it can take from three to five
\ndays for the page to show up on the site.<\/p>\n
You can learn all about Author Central at Warning: Authors write some of the dullest, most boring bios on See “Special Report #46: Tips for Rewriting Your Boring Bio.” I ====================================== Thanks to Publicity Hounds Anne Roos (the Celtic harpist) and Bob If you sell books on Amazon and you’ve already created a page for A simple URL makes it a lot easier to share the link on your You’re limited to only one URL but you can use any combination of You’ll find detailed instructions on how to claim it at ===================================== I love the way art marketing expert Alyson Stanfield updates her Every Friday, she publishes a post titled “Twitter Tweekly.” It’s I’ve started doing that, too, though I wouldn’t dare steal her You can see Alyson’s latest Twitter Tweekly here: Here’s mine: Notice how the blog promotes Twitter and this newsletter promotes That pull-push cycle is an incredibly powerful marketing tool. ====================================== How would you like to be able to help your clients, boss and Give them my free ebook, “The Best of the Publicity Hound’s Tips Each year, I comb through every item in this newsletter, pluck The book will be ready for you on Tuesday, Dec. 20, and you’ll ===================================== Dread trimming the tree this year?<\/p>\n You’ll find some inspiration in this video, courtesy of Publicity http:\/\/www.youtube.com\/watch?v=AUtPKbMwnRo<\/a><\/p>\n Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ====================================== How to piggyback PR onto top consumer trends for 2012 Fast Company tips and other tweets from this past week =======================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #584 Dec. 6, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. OK, What’s Bugging You? 2. Attention Amazon Authors 3. Your Own Amazon URL 4. Twitter Tweekly 5. My Gift to You–It’s Almost Here 6. Hound Video\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,56,5,10],"class_list":{"0":"post-856","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-how-to-get-free-publicity","9":"tag-publicity-tips","10":"tag-twitter","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=856"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/856\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n https:\/\/authorcentral.amazon.com\/gp\/help<\/a><\/p>\n
\nearth. Don’t you be one of them.<\/p>\n
\nshow you how to find great materials for your bio, share examples
\nof some of the best bios I’ve read, and explain how to
\nincorporate key events from your childhood that will make your
\nwriting come alive. All for only $10. Order at
\n http:\/\/publicityhound.com\/publicity-products\/reports.html#SpecialReport46<\/a><\/p>\n
\n3. Your Own Amazon URL
\n======================================<\/p>\n
\nBaker (the indie music PR guy) for tipping us off to this new
\nAmazon feature that authors will love.<\/p>\n
\nyourself using Amazon’s Author Central (see item above), you can
\nnow have a customized web address or your profile.<\/p>\n
\nFacebook page, in a tweet, in your email signature, and on
\nmarketing materials.<\/p>\n
\nletters, numbers, dashes, periods and underscores.<\/p>\n
\n https:\/\/authorcentral.amazon.com\/gp\/help?ie=UTF8&topicID=
\n200799660<\/a><\/p>\n
\n4. Twitter Tweekly
\n=====================================<\/p>\n
\nblog readers on all the content they’ve been missing if they
\ndon’t read her Twitter feed.<\/p>\n
\na simple list of her favorite tweets from that week, with links.<\/p>\n
\nfun title. The list reminds my readers who subscribe to the RSS
\nfeed that they need to follow me on Twitter. It also flags
\nreaders who might have found out about me for the first time by
\ncoming to my blog through one of the search engines.<\/p>\n
\n http:\/\/www.artbizblog.com\/2011\/12\/tweekly-19.html<\/a><\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9838<\/p>\n
\nthe blog. If you have a blog and an ezine, there are dozens of
\nways you can use them to cross-promote. The blog pulls in
\ntraffic. Once you can capture the reader’s email address, you can
\nuse it to push out your message with an ezine.<\/p>\n
\nDon Crowther explained all the ways you should be using them in
\ntandem when he was my guest during the teleseminar “How to use
\nBlogs & Ezines Together to Grow Your Business.” Read more about
\nit at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/blogs_and_ezines.htm<\/a><\/p>\n
\n5. My Gift to You–It’s Almost Here
\n======================================<\/p>\n
\nfriends with publicity, and look like a hero when they show up on
\nthe front page of the local business journal or on TV?<\/p>\n
\nof the Week of 2011.” It’s chock full of more than two dozen
\npublicity and social media tips that will have their tails
\nwagging.<\/p>\n
\nout the 24 or more that received the greatest response from
\nreaders, and compile them into an ebook that makes a valuable
\nholiday gift for Publicity Hounds on your list.<\/p>\n
\nread about it here. Stay tuned…<\/p>\n
\n6. Hound Video of the Week
\n=====================================<\/p>\n
\nHound Kathleen Mahan of San Juan Capistrano, CA. Watch how these
\nclever four-legged Hounds trim their own tree. One even climbs up
\non a ladder. If they can do it, we two-legged Hounds can do it!<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\n http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9846<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9838<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"