The Publicity Hound’s
\nTips of the Week
\nIssue #583 Nov. 29, 2011
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Create a Top 10 List<\/p>\n
2. Cyber Monday Sale Ends Tonight<\/p>\n
3. Powerful Twitter Tip<\/p>\n
4. Attract Kindle & Nook Readers<\/p>\n
5. Promote a Microsoft Office Book<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. Create a Top 10 List
\n=====================================<\/p>\n
Give your publicity campaign a big push at the end of the year by
\ncreating a “Top 10” list that ties into your topic or area of
\nexpertise.<\/p>\n
The media and bloggers love these lists.<\/p>\n
They can be controversial, thought-provoking, educational or just
\nplain fun. Your list can be the “best of” or “worst of” whatever
\ntopic you choose for either 2011 or 2012.<\/p>\n
Examples:<\/p>\n
–The Top 10 Website Mistakes People are STILL Making in 2011<\/p>\n
–The Top 10 PR Blunders of 2011<\/p>\n
–The Top 10 Social Media Time-Savers of 2011<\/p>\n
–The Top 10 Careers for 2012<\/p>\n
–The Top 10 Best Cities for Families in 2012<\/p>\n
–The Top 10 Worst Cities for Singles in 2012<\/p>\n
When you’ve created your list, write a press release. Offer to
\nwrite a guest blog post. Include it on your Facebook page and tag
\nother pages that would be interested. Tweet it. And Share it on
\nLinkedIn.<\/p>\n
Your list doesn’t even have to be in text format. It can include
\nphotos only and you can turn it into a slideshow.<\/p>\n
By the way, I’m compiling my annual “Best of The Publicity
\nHound’s Tips of the Week of 2011,” my annual gift to you. Feel
\nfree to regift it to your friends, followers and fans. It will be
\nready by mid-December.<\/p>\n
If you missed any books from the past six years, you can find
\nthem at https:\/\/publicityhound.com\/publicity-products\/free.html<\/p>\n
=====================================
\n2. Cyber Monday Sale Ends Tonight
\n=====================================<\/p>\n
You blew the doors off the doghouse during my Black Friday sale
\nover the weekend.<\/p>\n
But several Publicity Hounds who took a long weekend off missed
\nit, and they asked if I’d extend it through Cyber Monday.<\/p>\n
I did. And I’m giving you and other ezine readers one more extra If you’ve been eyeing my video replays of webinars, or CDs, ====================================== Thanks to Amy Porterfield, a social media strategist, for this Twitter now lets you add a second URL to your profile.<\/p>\n In addition to linking to her website, Amy links to an opt-in You can watch her short video here to see how she does it: The secret to Twitter is writing tweets that encourage people to If you’re already tweeting but you don’t understand how to gain Take advantage of the 40 percent discount until 11:59 p.m. ===================================== One of my goals for next year is offering most of my special You should, too. If you don’t have any information products yet, Ebook sales grew 177 percent last year. Amazon now sells 143 You can take an existing hard cover book and convert it to an If you don’t have time to do it yourself, outsource the work to a During two free webinars I hosted this year, guest expert Daniel You can access the free video replay about the Nook at Access the free video replay for the Kindle at ====================================== This week, six Publicity Hounds have tips for Karin Rex of From Cheryl Pickett:<\/p>\n “This book sounds like a good one to try to sell in bulk. If From Janine Gregor:<\/p>\n “Promote the book in a tongue-in-cheek way, by saying, ‘Think you From Ileana Kane:<\/p>\n “Create a whole list of vertical markets when you do your The Publicity Hound says:<\/p>\n Read all the responses to last week\u2019s \u201cHelp This Hound” question Send your own Help this Hound question to: ===================================== Thanks to Publicity Hound Jacqueline Simonds of Reno, NV, for http:\/\/www.mentalfloss.com\/blogs\/archives\/40324<\/a><\/p>\n Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ====================================== 7 reasons to embrace nasty comments at your blog Cool PR finds and other tweets from this past week <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #583 Nov. 29, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Create a Top 10 List 2. Cyber Monday Sale Ends Tonight 3. Powerful Twitter Tip 4. Attract Kindle & Nook Readers 5. Promote a Microsoft Office\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,55,56,10],"class_list":{"0":"post-854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-free-publicity","9":"tag-how-to-get-free-publicity","10":"tag-twitter","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=854"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/854\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nday to grab a big 40 percent discount for any products you order
\nfrom my website at http:\/\/publicityhound.com<\/a>. The discount
\ngoes away at 11:59 p.m. tonight.<\/p>\n
\nebooks or special reports, claim them now at
\n http:\/\/publicityhound.com<\/a>. To get the discount, type the word
\n“black” into the coupon box, hit “apply,” and check out.<\/p>\n
\n3. Powerful Twitter Tip
\n======================================<\/p>\n
\npowerful tip about how to drive more traffic and leads from
\nTwitter to your website.<\/p>\n
\npage where people can give her their email address in exchange
\nfor a replay of a Facebook webinar.<\/p>\n
\n http:\/\/www.amyporterfield.com\/2011\/11\/how-to-get-more-leads-on-
\ntwitter\/<\/a><\/p>\n
\ndo what you want them to do: click on a link and opt in to a
\nfreebie, or hit “Reply,” or retweet your message, or watch a
\nvideo.<\/p>\n
\ntraction, check out “Twitter for Beginners: A Step-by-Step,
\nCan’t-Fail System for Experts and Influencers (and Those Who Want
\nto Be).” It’s a replay of a webinar I hosted several months ago
\nin which I demonstrate how to use Twitter to establish your
\ncredibility, influence your followers, share great content and
\nattract the types of people who need your products and services.<\/p>\n
\ntonight at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/twitterforbeginners.htm<\/a><\/p>\n
\n4. Attract Kindle & Nook Readers
\n=====================================<\/p>\n
\nreports, ebooks and transcripts available to Publicity Hounds who
\nwant to read them on the Nook and Kindle.<\/p>\n
\nyou can create them fairly quickly.<\/p>\n
\nebooks for every 100 hardcover books they sell, and that includes
\nhardcovers not available in ebook format.
\nBarnes & Noble, which sells the Nook, now accounts for at least
\n20 percent of ebook sales.<\/p>\n
\nebook. Or, create your ebook from scratch.<\/p>\n
\nvirtual assistant or one of the many subcontractors on sites like
\nODesk.com and Elance.com.<\/p>\n
\nHall gave step-by-directions on how to format books for the
\nKindle and Nook, or create them from scratch.<\/p>\n
\n http:\/\/realfastbook.com\/joannook.html<\/a><\/p>\n
\n http:\/\/www.realfastbook.com\/joanweb.html<\/a><\/p>\n
\n5. Promote a Microsoft Office Book
\n======================================<\/p>\n
\nLansdale, Pa., who needs tips on how to publicize her book,
\n“Microsoft Office 2010 Demystified.”<\/p>\n
\nthere are any local business supply stores or even computer
\nservice shops left near you (as opposed to Office Max), see if
\nyou can partner on a live event. They would sponsor and purchase
\na book for everyone who attends. You could speak on a specific
\nskill and highlight the fact that the store sells the software
\netc.”<\/p>\n
\nknow all there is to know about Office 2010?’ or ‘Are you really
\nsure you’re using all of Office 2010 to its full potential?’ or
\n‘Test Yourself. Pass our Office 2010 quiz for bragging rights.’
\nAnd then, offer a fun quiz on a sales page (directed from your
\nthird party social media sites), which allows people to purchase
\nthe book directly from that page.”<\/p>\n
\nbrainstorming. Shoot for a list of 30…Sponsorships are a great
\nway to go because there are many companies that have budgets to
\nbuy books \u2018by the truckload.\u2019 Once you get your vertical markets,
\nit will be simple to create lists of sponsors that you can go
\nto.”<\/p>\n
\nat http:\/\/publicityhound.net\/?p=9806<\/p>\n
\n mailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>
\nand include your city and state.<\/p>\n
\n6. Hound Video of the Week
\n=====================================<\/p>\n
\nthese eight videos that show sheer joy, yelps of delight and lots
\nof tail-wagging as these four-legged hounds welcome home their
\nowners from Iran and Afghanistan. (This’ll cheer you up if you’re
\nhaving a really bad day.)<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\n http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9783<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9820<\/p>\n