{"id":8477,"date":"2011-05-17T12:29:24","date_gmt":"2011-05-17T12:29:24","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=8477"},"modified":"2011-05-17T12:29:24","modified_gmt":"2011-05-17T12:29:24","slug":"linkedin-company-pages-your-giant-business-billboard","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/linkedin\/linkedin-company-pages-your-giant-business-billboard\/","title":{"rendered":"LinkedIn Company Pages: Your giant business billboard"},"content":{"rendered":"<p><a href=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2011\/05\/billboard1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-8479\" style=\"float: left;margin: 5px 10px\" title=\"LinkedIn Company Pages like a giant billboard \" alt=\"Free billboard for your business on LinkedIn Pages\" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2011\/05\/billboard1.jpg\" width=\"250\" height=\"163\" \/><\/a>Cardinal Rule #1 in the world of social media: <strong>Don&#8217;t promote<\/strong>.<\/p>\n<p>Except, that is, if you&#8217;re on LinkedIn.<\/p>\n<p>The world&#8217;s largest business networking site has an often overlooked feature that serves as a giant billboard for your business, where you can spotlight all the products and services you can&#8217;t promote elsewhere.<\/p>\n<p>It&#8217;s called Company Pages.<\/p>\n<p>They&#8217;re a company\u2019s profile of record on LinkedIn, and <strong>a powerful way to speak to millions of professionals <\/strong>through word-of-mouth recommendations and trusted testimonials.<br \/> \u00a0\u00a0\u00a0<br \/> \u00a0\u00a0<br \/> <strong>How to Use Company Pages<\/strong><\/p>\n<p>For LinkedIn members, Company Pages are a great way to research companies you&#8217;re interested in, follow them to stay updated, see what kinds of people work there, and even review the products and services you use.<\/p>\n<p>For companies, Company Pages give you a chance to show the human side of your company, feature the people behind your brand, highlight how members use your products, and bring your brand to life.<\/p>\n<p>You can post product photos, descriptions and links to product pages at your websites.\u00a0 You can post targeted job ads, recruitment videos and more.<\/p>\n<p>Here&#8217;s the best part.\u00a0 If you have a LinkedIn profile, you pay nothing for this giant billboard.<br \/> \u00a0\u00a0\u00a0<br \/> \u00a0\u00a0<br \/> <strong>Where to Learn More on May 19<\/strong><\/p>\n<p><a href=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2011\/05\/wayne-breitbarth-linkedin-expert1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-8481\" style=\"float: left;margin: 5px 10px\" title=\"Wayne Breitbarth, LinkedIn expert\" alt=\"Learn how to use LinkedIn's Company Pages \" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2011\/05\/wayne-breitbarth-linkedin-expert1.jpg\" width=\"130\" height=\"156\" \/><\/a>LinkedIn expert Wayne Breitbarth will show you some really creative ways to use Company Pages when he&#8217;s my guest during a webinar Thursday on <a href=\"https:\/\/www.publicityhound.com\/shop\/your-linkedin-power-formula-part2\" target=\"_blank\">Your LinkedIn Power Formula Part 2: Advanced Strategies for Writing a Killer Profile, Cashing in on Groups and Creating Company Pages.<\/a><\/p>\n<p>One lucky person who registers will receive a free, private 20-minute LinkedIn consultation with Wayne after the call.\u00a0 He can show you how to <a href=\"https:\/\/www.publicityhound.com\/blog\/3-tips-for-rewriting-your-linkedin-profile-headline\" target=\"_blank\">rewrite your\u00a0LinkedIn profile<\/a>, give you ideas for your own Company pages, and offer suggestions on the best ways for you to use LinkedIn Groups.<\/p>\n<p>This webinar will sell out fast, so grab your seat now.\u00a0 <a href=\"https:\/\/www.publicityhound.com\/shop\/your-linkedin-power-formula-part2\" target=\"_blank\">Purchase the replay here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cardinal Rule #1 in the world of social media: Don&#8217;t promote. Except, that is, if you&#8217;re on LinkedIn. The world&#8217;s largest business networking site has an often overlooked feature that serves as a giant billboard for your business, where you can spotlight all the products and services you can&#8217;t promote elsewhere. It&#8217;s called Company Pages.\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/linkedin\/linkedin-company-pages-your-giant-business-billboard\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":8,"wds_primary_category":0,"footnotes":""},"categories":[613],"tags":[635],"class_list":{"0":"post-8477","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linkedin","7":"tag-linkedin-promotion","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=8477"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8477\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=8477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=8477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=8477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}