The Publicity Hound’s
\nTips of the Week
\nIssue #579 Nov. 1, 2011<\/p>\n
Publisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Make it Easy for People to Donate<\/p>\n
2. Overused Words in Press Releases<\/p>\n
3. ProfNet Leads on Twitter<\/p>\n
4. Overcome Publicity Shyness<\/p>\n
5. How to Time Your Facebook Posts<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. Make it Easy for People to Donate
\n=====================================<\/p>\n
Nonprofits and any business that’s asking website visitors for
\ndonations: This tip is for you.<\/p>\n
Make it as easy as possible for people to give to your worthy
\ncause.<\/p>\n
Don’t just ask them to send a check. Let them pay by credit card,
\nor PayPal. Consider letting them donate stock, or give a
\ncorporate matching gift. What about payroll deductions?<\/p>\n
The Wikimedia Foundation, the folks that manage Wikipedia, gives
\nits website visitors nine ways to donate. You can read about it
\nat my blog at http:\/\/publicityhound.net\/?p=9667.<\/p>\n
Make these options part of your publicity campaign.<\/p>\n
Include a reference in paid ads, press releases, your press kit,
\nthe press room at your website, from a “Ways to Donate” link at
\nyour blog, and on the social media sites.<\/p>\n
Nonprofits that need publicity tips, or businesses that do joint ===================================== Delighted. Best of breed. Scalability. Unique. Innovative. New.<\/p>\n And my personal favorite: Announced.<\/p>\n Those words appear everywhere in press releases, making the news Steve Farnsworth, chief digital strategist for Jolt Media, is “What overused drek is clogging the heart of news releases these Vote at And then learn how to write press releases the correct way. Take ====================================== ProfNet, the subscription service that provides leads Monday That’s why following Proftnet’s Maria Perez on Twitter can pay Today, for example, she tweeted a lead from the Wall Street Follow Maria Perez on Twitter at http:\/\/www.Twitter.com\/ProfNet.<\/p>\n That tip was one of more than 60 I shared recently when I ===================================== Most publicity advice is of the “here’s how to approach But what if you’re reluctant, shy, embarrassed or uncomfortable Many people are.<\/p>\n There’s a simple, profound principle that changed Steve Even though the call is free, I’m promoting it as a paid Don’t miss out, register for the call at ====================================== This is way more work than you might be willing to do, but if you Follow the directions given by Jeff Widman at the Mashable blog: And then discover all the other ways to attract Facebook fans. ===================================== Meet Daniel, the 20-pound miracle Beagle that’s up for adoption http:\/\/video-embed.nj.com\/services\/player\/ DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ====================================== Nonprofit Marketing Tip: Explain all 9 ways people can donate Write killer headlines: 102 fill-in-the-blank formulas -Joan Stewart<\/p>\n The Publicity Hound<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #579 Nov. 1, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Make it Easy for People to Donate 2. Overused Words in Press Releases 3. ProfNet Leads on Twitter 4. Overcome Publicity Shyness 5. How to Time\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,71,55,56,36,19,13,5],"class_list":{"0":"post-843","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-facebook-fan-pages","9":"tag-free-publicity","10":"tag-how-to-get-free-publicity","11":"tag-pitching-the-media","12":"tag-pitching-to-reporters","13":"tag-press-releases","14":"tag-publicity-tips","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=843"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/843\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nventures with nonprofits, can find dozens more tips in the video
\nreplay of a webinar I hosted last week with nonprofit marketing
\nexpert Sandy Rees. If you’re sponsoring an event, looking for
\ndonors, recruiting volunteers or trying to persuade the public to
\nsupport your cause, this is for you. Read more about what you’ll
\nlearn and how to do it at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/nonprofitpublicity.htm<\/a><\/p>\n
\n2. Overused Words in Press Releases
\n=====================================<\/p>\n
\nsound boring and trite.<\/p>\n
\nasking you to cast your vote.<\/p>\n
\ndays? You can select up to 3!”<\/p>\n
\n http:\/\/stevefarnsworth.wordpress.com\/2010\/07\/19\/overused-
\nwords-in-press-releases-what-words-would-you-outlaw\/<\/a><\/p>\n
\nmy free email course, “89 Ways to Write Powerful Press Releases.” By
\nthe time you’re done, it will be the equivalent of earning a
\nmaster’s degree in press releases. Opt into the course at
\n http:\/\/www.89pressreleasetips.com<\/a><\/p>\n
\n3. ProfNet Leads on Twitter
\n======================================<\/p>\n
\nthrough Friday from print and broadcast journalists looking for
\nsources, can be pricey if you’re a sole proprietor or your
\ncompany is on a tight budget.<\/p>\n
\nhuge dividends. You won’t see all the leads, or most of them, but she
\nshares a few juicy ones.<\/p>\n
\nJournal, which is looking for a forensic accounting expert. She
\ntweeted about the New York Post, which is looking for experts in
\nhome health care. Another tweet mentioned that the Christian
\nScience Monitor is looking for experts in the Occupy Oakland
\nstrike who can comment on what it will or won’t accomplish.<\/p>\n
\ngathered my favorite free (or almost free) tools to share during the
\nwebinar “60 Ideas in 60 Minutes: Free (or Practically Free) Tips, Tricks,
\nTools & Tutorials for Publicity & Social Media.” You can access
\nthe video replay, handouts and slides I used during the presentation.
\nat
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/60ideas.htm<\/a><\/p>\n
\n4. Overcome Publicity Shyness
\n=====================================<\/p>\n
\njournalists” variety.<\/p>\n
\npromoting yourself?<\/p>\n
\nHarrison’s life when he started his business two decades ago. He’ll share
\nit, and explain the one marketing lesson that took him from
\nstruggling to successful, when he hosts a free webinar tomorrow at 2 and 7
\np.m. Eastern on “Fast-Track Strategies for Becoming a Well-Known,
\nWell-Paid Author, Speaker Or Expert In Your Field.”<\/p>\n
\naffiliate because so many experts spend too many years trying to build
\ntheir platform, only to be disappointed in the end.<\/p>\n
\n https:\/\/m164.infusionsoft.com\/go\/QL14FT\/A10011\/<\/a><\/p>\n
\n5. How to Time Your Facebook Posts
\n======================================<\/p>\n
\nlove analyzing numbers, you can learn when to time your Facebook
\nposts so they reach the most fans.<\/p>\n
\n http:\/\/mashable.com\/2011\/10\/26\/time-facebook-posts\/<\/a><\/p>\n
\nMari Smith, the world’s Number One Facebook expert, ticked them off
\none by one, and demonstrated many of them, during my webinar, “33
\nWays to Attract Facebook Fans, Provide Sterling Content & Keep Them
\nComing Back for More.” You can access the video replay, the
\nhandout listing all 33 tips and more. at
\n http:\/\/publicityhound.com\/facebookpages.htm<\/a><\/p>\n
\n6. Hound Video of the Week
\n=====================================<\/p>\n
\nafter surviving a gas chamber in Florence, AL. What a great
\nmascot for dog-related company or nonprofit.<\/p>\n
\nbcpid651974715001?bctid=1242628019001<\/a><\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest
\nwebsites for dog humor.<\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9667<\/p>\n
\nhttp:\/\/publicityhound.net\/write-killer-headlines-102-
\nfill-in-the-blank-formulas\/<\/p>\n