{"id":8418,"date":"2018-04-21T06:54:43","date_gmt":"2018-04-21T06:54:43","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=8418"},"modified":"2025-11-10T21:49:22","modified_gmt":"2025-11-10T21:49:22","slug":"1703x-more-powerful-than-facebook","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/1703x-more-powerful-than-facebook\/","title":{"rendered":"1,703X More Powerful Than Facebook"},"content":{"rendered":"<p style=\"text-align: center;\">Issue #1216 April 21,\u00a02018<br \/>\nPublisher: Joan Stewart<\/p>\n<h2 style=\"text-align: center;\">&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/h2>\n<h3><strong>In This Issue<\/strong><\/h3>\n<ol>\n<li>1,703X More Powerful Than Facebook<\/li>\n<li>Contact Info for Travel Writers<\/li>\n<li>Free Course on Fact-checking<\/li>\n<li>Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n<blockquote><p><strong>This Weekend in the Hound House:<\/strong><\/p>\n<p>Suddenly, everyone is upbeat because the forecast calls for sunshine and temps in the 50s today and tomorrow. We&#8217;re spending time cleaning up the yard. But we&#8217;ll sneak away long enough to see &#8220;A Quiet Place,&#8221; a suspense thriller about a family that is forced to live in silence while hiding from creatures that hunt by sound. It scored 95 percent on the &#8220;Tomatometer&#8221; on Rotten Tomatoes.<\/p><\/blockquote>\n<h3 style=\"text-align: left;\">1. 1,703X More Powerful Than Facebook<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8422 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2018\/04\/Pinterest-Pin-It2.jpg\" alt=\"\" width=\"300\" height=\"148\" \/><\/p>\n<p>The half-life of a Facebook post is 90 minutes. The average half-life of a Pinterest Post is 3.5 MONTHS.<\/p>\n<p>So says Wisemetrics and Piquor, which help social media practitioners analyze audience behavior. Other Pinterest statistics:<\/p>\n<ul>\n<li>Pinterest users spend 70 percent more than visitors from other social networks.<\/li>\n<li>The average order value of a sale from Pinterest is $50.<\/li>\n<li>87 percent of Pinterest users have bought something online after browsing pins.<\/li>\n<li>93 percent of people on Pinterest use it to plan their purchases.<\/li>\n<li>Only 20 percent of Pinterest users ever create content. The other 80 percent simply pin and share the content.<\/li>\n<\/ul>\n<p>Bottom line: Pinterest, by far, is the best social network to be on if you&#8217;re trying to reach someone who will open their wallet and happily give you their money, whether you&#8217;re selling a book, a tube of lipstick or a workshop.<\/p>\n<p>I&#8217;ve teamed up with <strong>Daniel Hall<\/strong> and <strong>John Kremer<\/strong>, the masters of how to use Pinterest as a money machine. Their free training will be from <strong>4 to 6 p.m. on Thursday, April 26.<\/strong> This will be the most profitable two hours you&#8217;ll spend on training this year. And it&#8217;s free. One lucky attendee will get a social graphic created and posted to their Pinterest Board that has over 1,000 followers. But you must present to be eligible.<\/p>\n<p><strong>To do:<\/strong> Register for the webinar &#8220;Drive 140,013 Targeted Buyers to Your Offers Free Using Pinterest.&#8221;<\/p>\n<p>#PinterestTip #Pinterest<\/p>\n<h3 style=\"text-align: left;\">2. Free Contact Info for Travel Writers<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8421 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2018\/04\/Travel-Pitching-Kit.jpg\" alt=\"\" width=\"300\" height=\"106\" \/><\/p>\n<p>If you&#8217;re tempted to skip this because you don&#8217;t typically pitch travel writers, keep reading.<\/p>\n<p>Cision is offering a free Travel Pitching Kit that gives in-depth tips on how to attract the attention of nine influencers who work in the travel industry. They include travel writers, freelancers, and bloggers who write on a wide variety of topics.<\/p>\n<p>Those include: travel, food, beverages, lifestyle, sports, culture, destinations, hotels and resorts, spas, beauty, outdoors, photography, honeymoons, wedding planning and adventure excursions. One writer even contributes to a holiday gift guide.<\/p>\n<p>Authors, I&#8217;ll bet some of these influencers even review travel books or curate lists of things like &#8220;10 Best Beach Reads.&#8221; If you&#8217;re not sure, don&#8217;t guess. Google each name and become familiar with the kinds of content they cover before you pitch.<\/p>\n<p><strong>To do:<\/strong> Opt-in by completing <a href=\"https:\/\/web.archive.org\/web\/20191026182610\/https:\/\/www.cision.com\/us\/resources\/white-papers\/travel-pk\/\" target=\"_blank\" rel=\"noopener\">this form<\/a>, then download your free Travel Pitching Kit.<\/p>\n<p>#TravelWriters #Travel<\/p>\n<h3>3. Free Course on Fact-checking<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8109 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2017\/12\/pinocchio.jpg\" alt=\"\" width=\"300\" height=\"161\" \/><\/p>\n<p>I&#8217;m always suspicious of &#8220;fact checkers&#8221; because so many of them have political agendas, and sometimes even THEY need to be checked.<\/p>\n<p>Even so, you might want to check your own facts before you publish an article, a blog post or a book. But how?<\/p>\n<p>&#8220;Hands-On Fact-Checking: A Short Course&#8221; was created by the International Fact-Checking Network at the Poynter Institute and the American Press Institute, and funded by the Google News Initiative. Designed for college students as a self-directed course or as a resource for classroom instructors, the approximately 90-minute course includes lessons on identifying reliable sources in fact-checking, debunking viral misinformation, and deciding whether a statement is really checkable.<\/p>\n<p>This might be way more than what you need, but if you&#8217;re a stickler for truth and accuracy, give it a try. It&#8217;s free.<\/p>\n<p><strong>To do:<\/strong> Get started <a href=\"http:\/\/www.newsu.org\/courses\/hands-on-fact-checking-short-course\" target=\"_blank\" rel=\"noopener\">here.\u00a0<\/a>You might have to create an account first.<\/p>\n<p>#Factcheck #FakeNews<\/p>\n<h3>4. Hound\u00a0Video of the Week<\/h3>\n<p><a href=\"https:\/\/youtu.be\/kMhw5MFYU0s\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8420 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2018\/04\/fail.jpg\" alt=\"\" width=\"300\" height=\"165\" \/><\/a><\/p>\n<p>This video of <a href=\"https:\/\/youtu.be\/kMhw5MFYU0s\" target=\"_blank\" rel=\"noopener\">Dogs Who Fail at Being Dogs<\/a> racked up more than 29 million views on YouTube. My favorite fail is the one at 1:51.<\/p>\n[Tweet &#8220;#PublicityTips &#8212; 1,703X More Powerful Than Facebook #Pinterest #PinterestTips&#8221;]\n","protected":false},"excerpt":{"rendered":"<h2>The Publicity Hound&#8217;s Tips of the Week<\/h2>\n<h3>&#8211; Issue #1216 April 21, 2018<\/h3>\n<ol>\n<li>1,703X More Powerful Than Facebook\n<\/li>\n<li>Contact Info for Travel Writers<\/li>\n<li>Free Course on Fact-checking<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<p>&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/1703x-more-powerful-than-facebook\/\" rel=\"nofollow\" class=\"rmlink\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":8419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[533,111,186,534],"class_list":{"0":"post-8418","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-fake-news","9":"tag-pinterest","10":"tag-social-media-marketing","11":"tag-travel-writers","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=8418"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8418\/revisions"}],"predecessor-version":[{"id":43292,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8418\/revisions\/43292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=8418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=8418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=8418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}