The Publicity Hound’s
\nTips of the Week
\nIssue #578 Oct. 25, 2011<\/p>\n
Publisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Your Twitter Reputation Score<\/p>\n
2. A Nonprofit’s Ideal Donor<\/p>\n
3. Cool Tool for Getting onto CNN<\/p>\n
4. Don’t Solicit Reviews on Yelp<\/p>\n
5. For Authors, Speakers, Experts<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. Your Twitter Reputation Score
\n=====================================<\/p>\n
If you’re on Twitter, Twitter has assigned you a “reputation
\nscore.”<\/p>\n
It has a system in place to gauge who you follow and, in turn,
\nwho they follow and who follows them. It uses that information to
\nsuggest the “Who to Follow” avatars in the right-hand column of
\nyour profile.<\/p>\n
So far, your score is still a secret. So why am I mentioning it?<\/p>\n
Because I’m betting that Twitter will make it public very soon–
\nsimply because other sites are starting to score and grade us.
\nFor example:<\/p>\n
–If you’re on Klout.com, you have a score, from 0 to 100,
\nlargely determined by how often you tweet.<\/p>\n
–Influencer Exchange, the new subscription-based software
\nprogram that I’ve been promoting, assigns a score to influencers
\nin thousands of niches, depending on who’s discussing the
\ninfluencer in traditional media or social media and how important
\nthose people are. You can read more about this, and find out how
\nto sign up for a free 14-day trial, at
\nhttp:\/\/publicityhound.net\/?p=9613<\/p>\n
–On Quora, the question and answer site, users “vote up” or
\n“vote down” your answers. The answers with the most votes show up
\non top.<\/p>\n
–On review sites like Yelp, consumers assign you from one to
\nfive stars.<\/p>\n
–Facebook doesn’t assign you a score–yet. But how often you
\ninteract with your friends, and those who have Liked your pages,
\ndetermines how often the information you share shows up in their
\nnews feeds.<\/p>\n
–On Yelp and other review sites, consumers assign scores of from
\none to five stars for restaurants, hair salons and even the local
\nfurnace repair company.<\/p>\n
–Google, perhaps the world’s ultimate “grader,” has been using
\nits secret algorithm to reward or penalize our websites in
\norganic search results.<\/p>\n
I can’t help but envision the day when we all have one overall
\n“reputation score” that’s seared onto the flesh on our hips with
\na hot branding iron.<\/p>\n
The score could eventually determine if you’re the top candidates
\nfor a job, or get a lucrative consulting contract, or a reporter
\nfrom the New York Times calls you for an interview because you
\nhave a higher score than the other people who the reporter
\nresearched.<\/p>\n
Not tweeting yet? Don’t miss the boat. See “Twitter for ===================================== When Sandy Rees worked as marketing director for the Knoxville The food bank did its research and discovered that the vast “We needed to be speaking in front of every woman’s group in Rees says nonprofits that don’t take the time to research, study She will team up with me this Thursday, Oct. 27, to present her We’ll share dozens of tips, tricks and tools that will help you Read more about what we’ll be discussing, and register at ====================================== Want to position yourself in front of the producers at CNN?<\/p>\n Share your news story with the world at the iReport Assignment “The most compelling iReports from these assignments often end up Find out how you can participate by reading the frequently asked This site was one of many tools I shared during the webinar “60 ===================================== A few favorable reviews on a site like Yelp.com can have –Use it. It’s powerful.<\/p>\n –You shouldn’t solicit favorable reviews from customers or –You should respond to bad reviews publicly and privately. Don’t My friend, a small business owner, won’t create a profile on Yelp Yelp is one of more than 50 places I recommend to promote your ====================================== One of the biggest mistakes authors make is overlooking the 22 Speakers often fail to realize they, too, have talents–such as And experts? They can earn money as an expert witness in trials.<\/p>\n If you’re ready to make a quantum leap in your career as an Even though the call is free, I promote his products and services ===================================== Thanks to Dan Poynter of Santa Barbara, CA, for this video of a http:\/\/www.flixxy.com\/dog-puppeteer.htm<\/a><\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ====================================== 5 website gems for nonprofit PR, fundraising, marketing How long before we’re branded, like cattle, =======================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #578 Oct. 25, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Twitter Reputation Score 2. A Nonprofit’s Ideal Donor 3. Cool Tool for Getting onto CNN 4. Don’t Solicit Reviews on Yelp 5. For Authors, Speakers,\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,56,36,19,98,10],"class_list":{"0":"post-839","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-how-to-get-free-publicity","9":"tag-pitching-the-media","10":"tag-pitching-to-reporters","11":"tag-publicity-for-non-profits","12":"tag-twitter","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=839"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/839\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nBeginners: A Step-by-Step, Can’t-Fail System for Experts and
\nInfluencers (and Those Who Want to Be)” at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/twitterforbeginners.htm<\/a><\/p>\n
\n2. A Nonprofit’s Ideal Donor
\n=====================================<\/p>\n
\nSecond Harvest food bank in Tennessee, her most successful
\nstrategy was creating a profile of the ideal donor, and then
\nmarketing to that niche.<\/p>\n
\nmajority of donors were women over age 50, who attended church
\nregularly.<\/p>\n
\nevery church in town,” she said. “We did. We knocked their socks
\noff with the presentation and we had a special call to action at
\nthe end. It worked like a charm.”<\/p>\n
\nand market to their ideal donors are leaving money on the table.
\nThey’re also missing numerous publicity opportunities because if
\nyou don’t know your donors’ profile, you can’t target the media
\nthat are reaching them.<\/p>\n
\nbest tips for nonprofit PR during the webinar “Failproof
\nPublicity Tips for Cash-strapped Nonprofits to Raise Money,
\nRecruit Volunteers & Promote a Worthy Cause.”<\/p>\n
\nsave time and money communicating your story to the masses–and
\nachieve the results you need.<\/p>\n
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/nonprofitpublicity.htm<\/a><\/p>\n
\n3. Cool Tool for Getting onto CNN
\n======================================<\/p>\n
\nDesk. (PR people: Work this into your client’s media plan.)<\/p>\n
\non CNN television and CNN.com,” the website says.<\/p>\n
\nquestions at http:\/\/www.cnn.com\/help\/i-report.html<\/a><\/p>\n
\nIdeas in 60 Minutes: Free (or Practically Free) Tips, Tricks,
\nTools & Tutorials for Publicity & Social Media.” If you missed
\nit, you can access the replay and the entire list of all 60 ideas
\nat
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/60ideas.htm<\/a><\/p>\n
\n4. Don’t Solicit Reviews on Yelp
\n=====================================<\/p>\n
\ncustomers lining up at your doorstep. Here are the three most
\nimportant things business owners need to know about Yelp:<\/p>\n
\nyou’re violating the Terms of Service. And no swinging a deal
\nwith another business to “write a good review about me and I’ll
\nwrite a good one about you.”<\/p>\n
\nwaste time trying to convince Yelp to remove them.<\/p>\n
\nbecause she’s afraid of a bad review. Big mistake. Find out why
\nby reading the blog post I wrote on “11 ways for small business
\nto use Yelp, respond to bad reviews” at
\nhttp:\/\/publicityhound.net\/?p=7464<\/p>\n
\nlive and virtual events to reach your target market and pull
\nsell-out crowds. Learn more about the other places at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/promotevents.htm<\/a><\/p>\n
\n5. For Authors, Speakers, Experts
\n======================================<\/p>\n
\nstreams of revenue that go far beyond just selling books.<\/p>\n
\nthe ability to guide CEOs and company presidents through
\ncorporate consulting–that transcend the speakers’ circuit.<\/p>\n
\nauthor, speaker, consultant or expert in your field, and share
\nyour message with a lot more people while also developing new
\nincome streams from what you know, join Steve Harrison for a free
\ntelephone seminar today at your choice of two times: 2 p.m.
\nEastern or 7 p.m. Eastern. He’ll sharing strategies which can
\npropel you to a whole new level of income and influence.<\/p>\n
\nas an affiliate. Register at
\n https:\/\/m164.infusionsoft.com\/go\/Thrive\/A10011NO\/<\/a><\/p>\n
\n6. Hound Video of the Week
\n=====================================<\/p>\n
\ndog puppet playing catch with a toddler. The puppet almost looks
\nreal!<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9625<\/p>\n
\nwith a “reputation score”?
\nhttp:\/\/publicityhound.net\/?p=9640<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"