So you think your computer is ancient?<\/p>\n
Many journalists are working\u00a0on computers that are even older than yours. So says John I. Carney, city editor of the Shelbyville Times-Gazette<\/a> in Tennessee in his list of tips titled “Have Pity on Your News Staff.”<\/a>\u00a0<\/p>\n It’s must reading, even if you’re dealing with journalists who work on the most up-to-date equipment.\u00a0John’s caveats include:<\/p>\n —Never send a press release as an attachment,\u00a0or as a PDF file.<\/p>\n —Make sure all photos that you’re offering journalists are high-resolution, scanned\u00a0at 300 dots per inch.<\/p>\n —Remember that older computers like his\u00a0iMac installed in 1999\u00a0can’t read thumbnail-size photos.<\/p>\n —Never embed your photos into a Word document.\u00a0\u00a0\u00a0<\/p>\n Good reminders.\u00a0<\/p>\n By the way, notice \u00a0that at the end of the tips,\u00a0John mentions his personal blog.<\/a>\u00a0If you’re trying to get into his newspaper, reading this blog is one of the most valuable ways you could be spending your time. \u00a0<\/p>\n Why? Because city editors are\u00a0the heartbeat of a newsroom and decide which news events will and won’t be covered.\u00a0What better way to build a relationship with him than to read his blog and comment on it?<\/p>\n In just a few minutes, I learned all kinds of interesting information about him. He has a favorite shrimp gumbo recipe.\u00a0He and his brother stood in line for the stand-by audience for the Jimmy Kimmel show but failed to get in. And\u00a0he’s a game show geek.<\/p>\n Are you checking to see if the journalists you’re trying to get in front of blog, then using that information to try to build relationships with them? If not, set up a Google Alert<\/a> for their name and Google will alert you whenever their name appears online. \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" So you think your computer is ancient? Many journalists are working\u00a0on computers that are even older than yours. So says John I. Carney, city editor of the Shelbyville Times-Gazette in Tennessee in his list of tips titled “Have Pity on Your News Staff.”\u00a0 It’s must reading, even if you’re dealing with journalists who work on\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":615,"footnotes":""},"categories":[615],"tags":[13],"class_list":{"0":"post-838","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-print-media","7":"tag-press-releases","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=838"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/838\/revisions"}],"predecessor-version":[{"id":43359,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/838\/revisions\/43359"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}