Will somebody please tell the folks over\u00a0at\u00a0ClickZ that video press releases are alive and well?<\/p>\n
A\u00a0post yesterday\u00a0indicated the writer\u00a0wasn’t aware of how often video is being used successfully in press releases.\u00a0A link to an\u00a0audio or video clip can be incredibly powerful.<\/p>\n
Readers simply click on the video link and watch a short video of you extolling the benefits of your product or service. Here are other ways you can use video:<\/p>\n
—Readers can watch you demonstrate a new product.<\/p>\n
—They can see you interviewing a customer who has used your product successfully, and the customer can offer a testimonial.<\/p>\n
—If you’re a professional speaker, they can watch a snippet of you at a recent presentation.<\/p>\n
—If you’re an author, they can see you reading at a recent book signing.<\/p>\n
—Artists can show\u00a0short videos of their artwork in various stages of completion.<\/p>\n
—A gourmet cooking can do a quick cooking demonstration.<\/p>\n
I’m sure you can think of many other uses for video. Take a look at this fabulous example<\/a> of how\u00a0security expert\u00a0Robert Siciliano used video in his press release to establish his credibility instantly and to show he’s a media darling. He distributed it through\u00a0Expertclick,<\/a> the online\u00a0the press release distribution service I use.<\/p>\n As for the naysayers who are complaining “But journalists don’t want to have to sit through video,” they’re forgetting that today’s smart Publicity Hounds are writing press releases and posting them online not only for journalists, but for consumers. People can find your press release online, click on a link to go to your website and enter your sales funnel—even if journalists don’t think your release is worthy of their time and attention.<\/p>\n Learn how to write and distribute press releases in my free email tutorial called “89 Ways to Write Powerful Press Releases.”\u00a0 <\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Will somebody please tell the folks over\u00a0at\u00a0ClickZ that video press releases are alive and well? A\u00a0post yesterday\u00a0indicated the writer\u00a0wasn’t aware of how often video is being used successfully in press releases.\u00a0A link to an\u00a0audio or video clip can be incredibly powerful. Readers simply click on the video link and watch a short video of you\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[13,59],"class_list":{"0":"post-836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-press-releases","8":"tag-video","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=836"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/836\/revisions"}],"predecessor-version":[{"id":40726,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/836\/revisions\/40726"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}