The Publicity Hound’s
\nTips of the Week
\nIssue #577 Oct. 18, 2011<\/p>\n
Publisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. What Happened to the Wonder Wheel<\/p>\n
2. A Fiverr.com Success Story<\/p>\n
3. Find Experts & Hot Topics, Fast<\/p>\n
4. Publicity Tips for Nonprofits<\/p>\n
5. Lunch with Jack Canfield<\/p>\n
6. Hound Photos of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. What Happened to the Wonder Wheel
\n=====================================<\/p>\n
After I gushed about the Google Wonder Wheel last week, several
\nalert Publicity Hounds emailed me and said they tried Googling it
\nbut couldn’t find it.<\/p>\n
Turns out that for the third time, Google has pulled it. Rats!<\/p>\n
A few sharp Hounds suggested a similar tool that does almost
\neverything the Wonder Wheel does, but without the razzle-dazzle.
\nIt’s the WikiSummarizer from Wikipedia. You can find it at
\n http:\/\/www.wikisummarizer.com\/Pages\/Default.aspx<\/p>\n
It automatically generates outlines from Wikipedia articles on
\nany topic. Just type in a keyword and click on the “Summarize”
\nbutton. Within seconds, it will deliver a condensed list of
\nimportant subtopics connected to your broader keyword.<\/p>\n
Use it if you’re hunting for sub-topics to blog about, or a topic
\nfor a tips list or press release.<\/p>\n
The WikiSummarizer was part of the webinar I hosted yesterday on
\n“60 Tips in 60 Minutes: Free (or Practically Free) Tips, Tricks,
\nTools & Tutorials for Publicity & Social Media.” Afterward, a few
\nHounds who were on the call shared their own favorite tools.<\/p>\n
If you missed it, go ahead and register. I’m sending out the link
\nlater today where you can download the video replay and the
\nhandouts that list every tool. You don’t even have to take time
\nto watch the video. Use the handouts as a checklist.<\/p>\n
Register at If you think your followers would benefit, share this on Twitter, ===================================== Several Publicity Hounds sent me to the dog house for my I know many people who have used this site to find vendors to The skeptics say sites like this devalue the good work of other Then, I heard from Publicity Hound Jenny Munn of Atlanta, Ga., The artist promised it within eight days and finished the logo in “It cost me only $5, and I wouldn’t have lost much if things Fiverr.com, by the way, is one of the 60 tools I shared during http:\/\/publicityhound.com\/publicity-products\/marketing- ====================================== Would you like to know the hottest topic that experts are If you’re an expert in pain management, would you ever guess that Yes, bracelets.<\/p>\n That’s what Publicity Hounds learned last week during the webinar He used the pain management example to illustrate his point.<\/p>\n We learned, surprisingly, that many of the experts he found were Knowing that information means you can comment at a blog, write Unlike Klout.com, which really doesn’t measure influence, Levy’s You can watch or download the video replay by clicking on the ===================================== Stop relying on the tired “woe is us” storyline to grab media Smart nonprofits know that to stand out from all the other Let’s use a dog example.<\/p>\n If I did PR at the local humane society, I wouldn’t bark about Or, I’d share recipes for homemade dog treats–perfect for Sandy Rees–a speaker, author, coach and expert in nonprofit We’ll share dozens of tips, tricks and tools that will help you Read more about what we’ll be discussing, and register, at ====================================== Would you like to have lunch with Jack Canfield and pick his Canfield co-created the “Chicken Soup for the Soul” series that He once had seven books on the New York Times Best Seller List Steve Harrison is offering a free 90-minute telephone seminar Go here now to register for Thursday’s call and you’ll also be https:\/\/m164.infusionsoft.com\/go\/JackQL13\/A10011\/<\/a><\/p>\n Even though the call is free, I promote it as a compensated ===================================== It’s time for the annual collection of Howl-o-ween Costumes. I DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ====================================== Find influential experts in any topic, fast =======================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #577 Oct. 18, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. What Happened to the Wonder Wheel 2. A Fiverr.com Success Story 3. Find Experts & Hot Topics, Fast 4. Publicity Tips for Nonprofits 5. Lunch with\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,56,9,98,5],"class_list":{"0":"post-835","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-how-to-get-free-publicity","9":"tag-publicity-for-niche-markets","10":"tag-publicity-for-non-profits","11":"tag-publicity-tips","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=835"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/835\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/60ideas.htm<\/a><\/p>\n
\nFacebook and LinkedIn. Affiliates, ask me how to configure your
\naffiliate link to earn a commission.<\/p>\n
\n2. A Fiverr.com Success Story
\n=====================================<\/p>\n
\nenthusiastic endorsement of Fiverr.com, a site where people tell
\nyou what they’re willing to do for only $5.<\/p>\n
\ncreate logos, write headlines, draw illustrations and cartoons,
\nand even have WordPress blogs installed. That’s why I recommended
\nit.<\/p>\n
\ncompetent vendors, and they’d never consider using this resource.<\/p>\n
\nthis morning, thanking me for the beautiful header that a
\ngraphics artist at Fiverr created for her blog at
\nhttp:\/\/healthierkidfood.com\/<\/p>\n
\nonly one day.<\/p>\n
\nhadn’t worked out,” Munn said.<\/p>\n
\nyesterday’s webinar. Read more about what else I shared at<\/p>\n
\ntapes\/60ideas.htm<\/a><\/p>\n
\n3. Find Experts & Hot Topics, Fast
\n======================================<\/p>\n
\ndiscussing right now, online and in traditional media, in your
\nniche?<\/p>\n
\nother experts are talking about bracelets?<\/p>\n
\nI hosted with Larry Levy, who was demonstrating the new service
\nhis company has created called the Influencer Exchange. It’s a
\nsophisticated subscription website that tells you, within
\nseconds, which experts are discussing which topics in a
\nparticular niche, and the level of influence of each expert.<\/p>\n
\ndiscussing bracelets. The controversial topic of whether magnetic
\nand copper bracelets actually relieve pain is all over the media
\nright now, and his website tracked down their quotes.<\/p>\n
\nyour own blog post or timely op-ed piece, or create a video on
\nthe topic of bracelets and pain.<\/p>\n
\nservice tracks experts across the entire media and social media
\nlandscape. He’s offering a 14-day free trial so you can
\nexperiment with it and see if this is right for you. The ideal
\nclient for this service is a PR or marketing agency that does
\nmore than $5 million a year in revenues.<\/p>\n
\nlink that you see at the end of my blog post at
\nhttp:\/\/publicityhound.net\/?p=9613<\/p>\n
\n4. Publicity Tips for Nonprofits
\n=====================================<\/p>\n
\nattention for your nonprofit.<\/p>\n
\nagencies competing for media attention, they must pitch stories
\nthat are interesting and different, and make the media’s job as
\neasy as possible.<\/p>\n
\nhow tough times are for the critters. Instead, I’d write a list
\nof helpful safety tips for dog owners who are planning to dress
\nup their dogs for Halloween. What kinds of costumes are
\ndangerous? Do they actually make fire-resistant costumes?<\/p>\n
\nstuffing inside trick-or-treat bags.<\/p>\n
\nmarketing–teams up with me next week to present her best tips
\nfor nonprofit PR during the webinar “Failproof Publicity Tips for
\nCash-strapped Nonprofits to Raise Money, Recruit Volunteers &
\nPromote a Worthy Cause.”<\/p>\n
\nsave time and money communicating your story to the masses–and
\nachieve the results you need.<\/p>\n
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/nonprofitpublicity.htm<\/a><\/p>\n
\n5. Lunch with Jack Canfield
\n======================================<\/p>\n
\nbrain about marketing your own book or project?<\/p>\n
\nhas sold over 115 million books and was featured in the movie
\n“The Secret.”<\/p>\n
\nsimultaneously–a world record.<\/p>\n
\nwith Canfield this Thursday, Oct. 20, and the author will share
\nhis strategies for getting where you want to go as an
\nauthor\/speaker.<\/p>\n
\nentered into a drawing to have lunch with Canfield, Harrison and
\nup to three others.<\/p>\n
\naffiliate.<\/p>\n
\n6. Hound Photos of the Week
\n=====================================<\/p>\n
\nlove the last one, the Chihuahua dressed as a taco:
\n http:\/\/dogtime.com\/halloween-dog-costumes.html<\/a><\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9613<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"