{"id":8349,"date":"2018-03-23T18:34:34","date_gmt":"2018-03-23T18:34:34","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=8349"},"modified":"2024-05-02T16:10:16","modified_gmt":"2024-05-02T16:10:16","slug":"are-you-an-ideal-candidate-for-publicity","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/are-you-an-ideal-candidate-for-publicity\/","title":{"rendered":"Are You an Ideal Candidate for Publicity?"},"content":{"rendered":"

Issue #1208 March 24,\u00a02018
\nPublisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. Are You an Ideal Candidate for Publicity?<\/li>\n
  2. Social Media for Musicians<\/li>\n
  3. Power Words to Replace “Good”<\/li>\n
  4. Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n

    This Weekend in the Hound House:<\/strong><\/p>\n

    I need a new furnace\/air conditioning unit. And I can hardly wait to get my hands dirty in the garden. But it’s still in the 40s here in Wisconsin. I can’t think of a better place to be than at the Home & Garden Show at Wisconsin State Fair Park tomorrow. Lots of cooking demonstrations and (I hope) free samples.<\/p><\/blockquote>\n

    1. Are You an Ideal Candidate for Publicity?<\/h3>\n

    \"\"<\/p>\n

    PR pro Marsha Friedman<\/strong> says that if you want publicity, you need one of these four things that will set you apart from all the other Publicity Hounds in your industry:<\/p>\n

    1. A book.<\/p>\n

    My tip:<\/strong> The book must have an excellent cover, designed by a professional book cover designer. Twice this week, I saw books from clients that included either a sloppy Photoshop image or a funky font that screamed “homemade” and was difficult to read. If you aren’t willing to spend money on a cover, you aren’t serious about selling your book. Joel Friedlander’s<\/strong> monthly ebook cover design contest<\/a> will let you compare your cover to some of the best.<\/p>\n

    2. Credentials.<\/p>\n

    They should dovetail with the topic you want to discuss when you get publicity.<\/p>\n

    3. Experience and knowledge.<\/p>\n

    “When you’ve personally undergone, encountered or lived through something, then yours is a voice the media is more likely to listen to,” Marsha says.<\/p>\n

    4. Passion.<\/p>\n

    You must sound excited about your topic.<\/p>\n

    My tip:<\/strong> Create a few sizzling sound bites to use during interviews.<\/p>\n

    To do:<\/strong> Read Marsha’s article “What Makes You An Ideal Candidate For Publicity?”\u00a0<\/p>\n

    #MediaInterview #FreePublicity<\/p>\n

    2. Social Media for Musicians<\/h3>\n

    \"\"<\/p>\n

    Musicians often brag about how many followers they have on social media.<\/p>\n

    That’s a meaningless statistic. Engagement matters most, says Ged Richardson<\/strong>, a music blogger, and digital marketing consultant. He offers these ideas on how musicians and record labels can use four of the biggest social media sites to connect with fans.<\/p>\n

    Facebook:<\/strong> Facebook Live is massively powerful tool. Create spontaneous broadcasts.<\/p>\n

    Twitter:<\/strong> Announce upcoming tours, new releases and published features in music magazines. It\u2019s where your music industry professionals are more likely to hang out.<\/p>\n

    YouTube:<\/strong> In addition to music videos, studio sessions and concert footage, how about teaching your fans how to play some of your songs?<\/p>\n

    Instagram:<\/strong> Share photos of you backstage, in the studio or on a press shoot.<\/p>\n

    To do:<\/strong> Read more tips in his “Ultimate Guide To Social Media Marketing For Musicians.”<\/a><\/p>\n

    #MusicianPR #MusicPublicity<\/p>\n

    3. Power Words to Replace “Good”<\/h3>\n

    \"\"<\/p>\n

    When writing, do you fall back on the lazy, overused word “good,” especially when you’re in a hurry?<\/p>\n

    If so, you’ll love a helpful infographic that gives you 200 powerful words that will replace “good.”<\/p>\n

    They’re even broken down into several categories: to describe taste, work, a performance, a book, a movie, a holiday, an opportunity, change, a personality, a smile, an idea, a cafe, an achievement, an adventure, a question, a look, exhibition, a view and abilities.<\/p>\n

    To do:<\/strong> Check out the infographic 200 Powerful Words to Use Instead of “Good<\/a>” created by Jack Milgram<\/strong> and Custom Writing. If you have a press release, media materials, an email pitch to journalists or any other writing you need to make stronger, consider a “Rent My Brain”<\/a> session with me. I’ve worked as a writing coach for many award-winning journalists.<\/p>\n

    #WritingTip #BetterWriting<\/p>\n

    4. Hound\u00a0Video of the Week<\/h3>\n

    \"\"<\/p>\n

    It’s spring! And these dogs are jumping for joy. <\/p>\n[Tweet “#PublicityTips — Are You an Ideal Candidate for Publicity? #PublicityCampaign #FreePublicity”]\n","protected":false},"excerpt":{"rendered":"

    The Publicity Hound’s Tips of the Week<\/h2>\n

    – Issue #1208 March 24, 2018<\/h3>\n
      \n
    1. Are You an Ideal Candidate for Publicity?<\/li>\n
    2. Social Media for Musicians<\/li>\n
    3. Power Words to Replace “Good”<\/li>\n
    4. Hound Video of the Week<\/li>\n<\/ol>\n

       Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":8354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[449,531,54,294],"class_list":{"0":"post-8349","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-free-publicity-tools","9":"tag-music-publicity","10":"tag-publicity-campaign","11":"tag-writing-tips","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=8349"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=8349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=8349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=8349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}