The Publicity Hound’s
\nTips of the Week
\nIssue #576 Oct. 11, 2011<\/p>\n
Publisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. 60 Ideas in 60 Minutes<\/p>\n
2. Join Hot Conversations Immediately<\/p>\n
3. LinkedIn’s Company Pages Widget<\/p>\n
4. Best Practices for Facebook Pages<\/p>\n
5. What Separates Rich, Poor Authors<\/p>\n
6. Artists Need International Publicity<\/p>\n
7. Hound Video of the Week<\/p>\n
8. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. 60 Ideas in 60 Minutes
\n=====================================<\/p>\n
Nothing elicits more gasps, ooohs and aaahs from audiences at my
\nworkshops than when I demonstrate the Google Wonder Wheel.<\/p>\n
It’s a nifty tool that, within seconds, helps you learn which
\nspecific keywords and keyword phrases people are searching for
\nwithin a general topic. I use the Wonder Wheel to find ideas for
\narticles, blog posts and press releases.<\/p>\n
I encourage authors to use it to find ideas for chapter topics
\nfor their next books. If you create products in a particular
\nniche, the wheel will help you pinpoint the kinds of problems
\npeople within that area are struggling with, based on their
\nGoogle searches. Once you know their problems, you can provide
\nthe solutions.<\/p>\n
The Wonder Wheel is just one of hundreds of free tools I’ve
\nshared with you over the last few years. But to access the rest
\nof them, you’d have to look in more than a half dozen places: in
\nthis ezine, at my blog, in articles at my website, in guest blog
\nposts I write for other bloggers, in my Twitter feed, and in my
\nstatus updates on LinkedIn and Facebook.<\/p>\n
But you don’t have that kind of time.<\/p>\n
So I’ve compiled the 60 best ideas on how to use free or almost-
\nfree tools to navigate the world of social media and publicity,
\nparticularly helpful if you have a tight budget and are looking
\nfor ways to save time. I’ll present them, and demonstrate some of
\nthem, during a webinar I’m hosting at 8 p.m. Eastern Time on
\nMonday, Oct. 17. It’s called “60 Tips in 60 Minutes: Free (or
\nPractically Free) Tips, Tricks, Tools & Tutorials for Publicity &
\nSocial Media.<\/p>\n
If the time is inconvenient, sign up anyway because you’ll get
\nthe video replay. You’ll also receive, as a bonus, my newest
\nspecial report on how to find influential people who can lend
\ntheir names to whatever you’re promoting.<\/p>\n
Register for the webinar at If you think your followers would benefit, share this on Twitter, UPDATE: After this newsletter was sent, several alert readers ===================================== Savvy marketing and PR people stay on top of the hottest They have to.<\/p>\n They want their clients to be able to comment on blog posts, But until now, PR people have had to slog their way through a A new tool from Appinions, a New York company, tracks traditional The ideal user for this service is a PR or marketing agency with CEO Larry Levy will demonstrate the tool during a free webinar https:\/\/www2.gotomeeting.com\/register\/308195010<\/p>\n Or read more about it at my blog at After you register, email me your topics and Levy will try to ====================================== Are you promoting your products and services yet on LinkedIn’s They’re free. You can create multiple pages. You can add photos. But how do you get people to find your pages, and then follow Add the Company Pages widget to your website and blog.<\/p>\n Go here and build it:<\/p>\n https:\/\/developer.linkedin.com\/plugins\/company-profile-plugin<\/a><\/p>\n Learn more about LinkedIn expert Wayne Breitbarth’s power formula ===================================== Don’t create the standard Facebook page if you or your PR client Facebook has Best Practices Guides for all those people, designed You can find the guides at Mari Smith has more ideas on how to encourage people to Like your Read more about how to access the replay and the checklist, part ====================================== Poor authors place their hopes, dreams, sweat, blood and money If the book fails, the author fails.<\/p>\n Rich authors use the book as a calling card to upsell readers to Learn the other six at a free 75-minute telephone seminar hosted Register for the call at ===================================== This week, three Publicity Hounds have ideas for Kate Farrall of From Celeste Balducci:<\/p>\n “Promote an event at the site and give something back to the From Alyson B. Stanfield, a business coach for artists:<\/p>\n “There is an entire magazine devoted to public art called Public “How about community enhancement\/planning pitching? There are so From The Publicity Hound:<\/p>\n “I recommend two blogs for inspiration. Visit Lori McNee\u2019s blog “Also, go to Alyson B. Stanfield’s blog at Read all the responses to this “Help This Hound” question at my ====================================== Thanks to Publicity Hound Sophie Wajsman of Australia for sharing DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ====================================== 6 ways to promote your retail business before you open 7 ways to congratulate journalists–without brown-nosing =======================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #576 Oct. 11, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 60 Ideas in 60 Minutes 2. Join Hot Conversations Immediately 3. LinkedIn’s Company Pages Widget 4. Best Practices for Facebook Pages 5. What Separates Rich, Poor\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[11,3,71,55,56,48],"class_list":{"0":"post-833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-art-marketing","8":"tag-book-promotion","9":"tag-facebook-fan-pages","10":"tag-free-publicity","11":"tag-how-to-get-free-publicity","12":"tag-linkedin","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=833"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/833\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/60ideas.htm<\/a><\/p>\n
\nFacebook and LinkedIn. Affiliates, ask me how to configure your
\naffiliate link to earn a commission.<\/p>\n
\nemailed to tell me that Google has pulled the Wonder Wheel. I’d
\nbeen using it for years and never thought to check to see if it
\nwas still there. I should have. I regret the error. Google,
\nPlease bring back the Wonder Wheel.<\/p>\n
\n2. Join Hot Conversations Immediately
\n=====================================<\/p>\n
\nconversations within their clients’ niches.<\/p>\n
\nwrite letters to the editor, pitch timely story ideas, offer
\nbackground information for journalists’ articles, or offer
\ncommentary for an author\u2019s forthcoming book–long before the
\nclient\u2019s competitors are even aware that there’s a hot topic
\nbeing discussed.<\/p>\n
\nvariety of tools such as Klout, which doesn’t do a very accurate
\njob of measuring true influence.<\/p>\n
\nand social media to round out a true picture of influence both
\nonline and offline. It\u2019s a subscription-based service that
\nmatches influencers to specific topics, based on opinions it
\nfinds from news reports, blogs, tweets, TV transcripts and social
\nnetworks.<\/p>\n
\nnumerous clients and revenues of more than $5 million a year.<\/p>\n
\nI’m hosting from 3 to 4 p.m. Eastern Time on Thursday, Oct. 13.
\nRegister today because we have room for only 50 people:<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9541<\/p>\n
\nwork them into his demonstration.<\/p>\n
\n3. LinkedIn’s Company Pages Widget
\n======================================<\/p>\n
\nCompany Pages?<\/p>\n
\nAnd they’re a terrific way to promote B2B companies.<\/p>\n
\nyou, so they can stay up to date on new products you’re
\nintroducing?<\/p>\n
\nfor writing a killer profile, cashing in on groups and creating
\ncompany pages at
\n http:\/\/publicityhound.com\/linkedinpowerformulapart2.htm<\/a><\/p>\n
\n4. Best Practices for Facebook Pages
\n=====================================<\/p>\n
\nare in one of these categories: celebrities, musicians,
\njournalists, politicians, athletes, nonprofits.<\/p>\n
\nto help you tell your story, build deep, lasting connections with
\nyour audience and keep them updated and engaged.<\/p>\n
\n https:\/\/www.facebook.com\/FacebookPages?sk=app_229825110408473<\/a><\/p>\n
\npage and click on your links. She was my guest during the webinar
\non “33 Ways to Attract Facebook Fans, Provide Sterling Content &
\nKeep Them Coming Back for More.” No time to watch the webinar
\nreplay? That’s OK. Use the handy checklist I compiled. It
\nincludes all 33 tips. Follow one tip each day and watch the
\nnumber of Likes on your page skyrocket.<\/p>\n
\nof the handouts, at
\n http:\/\/publicityhound.com\/facebookpages.htm<\/a><\/p>\n
\n5. What Separates Rich, Poor Authors
\n======================================<\/p>\n
\nonly on their books.<\/p>\n
\na wide variety of other products and services: coaching programs,
\nboard games, wall calendars, membership programs, and more.
\nThat’s one of the key differences between rich authors and poor
\nauthors.<\/p>\n
\nby Steve Harrison of Radio-TV Interview Report, at 2 and 7 p.m.
\nEastern Time on Thursday, Oct. 13. Even though the call is free,
\nI promote it as a compensated affiliate. I’ve seen hundreds of
\nauthors miss this important distinction and tie up their life’s
\nsavings in cardboard boxes of books they can’t sell.<\/p>\n
\n http:\/\/www.freepublicity.com\/RichAuthorSecrets\/?10011<\/a><\/p>\n
\n6. Artists Need International Publicity
\n=====================================<\/p>\n
\nSan Diego, CA, whose PR clients, both artists, need international
\npublicity for the mural they painted on a water tank outside
\nSacramento, CA.<\/p>\n
\ncommunity, such as a kids’ arts day. Connect with all the mom
\nbloggers, schools, local officials, ongoing social media,
\nmuseums, press and non-profit arts groups.”<\/p>\n
\nArt Review at http:\/\/forecastpublicart.org\/par.php. Try also
\nSculpture magazine at
\n http:\/\/www.sculpture.org\/redesign\/mag.shtml<\/a>. You\u2019re calling it a
\nmural, but it is really an installation piece.<\/p>\n
\nmany communities trying to revive themselves. Surely there are
\npublications devoted to city planning. (Art is my bailiwick, so
\nnot sure about this one.)<\/p>\n
\nat http:\/\/www.finearttips.com\/blog\/<\/a>. She is an internationally
\nrecognized artist who specializes in still life and landscape oil
\npaintings. She shares fine art tips, including marketing tips.<\/p>\n
\n http:\/\/www.artbizblog.com\/<\/a>. She’s savvy marketer and a Publicity
\nHound!”<\/p>\n
\nblog at http:\/\/publicityhound.net\/?p=9512<\/p>\n
\n7. Hound Video of the Week
\n======================================<\/p>\n
\nthis “Which is the Guilty Dog?” video. I promise you’ll laugh:
\n http:\/\/www.maniacworld.com\/which-is-the-guilty-dog.html<\/a><\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n8. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9556<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9522<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"