At first, I hated spending this kind of time every day. But it’s paying off.\u00a0Last week, for example, Google alerted me that blogger Terry Whalin had written about press releases<\/a>. So I added a comment to his blog and let Terry know about my tutorial.<\/p>\n He emailed me and thanked me for the information. Then he wrote a follow-up post telling his readers about my website, and he even included my logo. Here’s an excerpt:<\/p>\n “In the press release area, Joan has created a free 89 lesson tutorial to teach you how to craft and use news releases. You gain her personal instruction and insight as a 20-year veteran journalist. Late yesterday I signed up to receive this instruction. Why? There is always something new to learn and I am continuing to learn and grow as a writer, editor and now agent.”<\/p><\/blockquote>\n Here’s where his comment really pays off for me.\u00a0Terry’s blog has a Google Page Rank of 5, which means lots of other people link to it. And lots of other bloggers might be linking to Terry’s item about me. And that means more traffic to my website.<\/p>\n You, too, can\u00a0create a Google Alert\u00a0so you know\u00a0who’s writing about you or about your area of expertise or industry. Learn how to create a Google Alert in the short video,<\/a> made by\u00a0my friend Terry Brock.<\/p>\n Now,\u00a0start pitching bloggers. Denise Wakeman and Patsi Krakoff (aka The Blog Squad) joined me several months ago for a teleseminar called “How to Pitch the Best Bloggers & Create a Publicity Explosion.”<\/a> We explained how to approach influential bloggers and encourage them to write about you. We also detailed the land mines to avoid. It’s available as a CD or an electronic transcript that you can read as soon as your order has been approved.<\/p>\n","protected":false},"excerpt":{"rendered":" Every morning, I spend about an hour finding bloggers who wrote about the topic of press releases—one of the biggest pain points for Publicity Hounds—and I post comments to their blogs.\u00a0 It’s a wonderful way to let them—and their readers—know who I am.\u00a0Here’s how I do it.\u00a0\u00a0 Several months ago,\u00a0I created a\u00a0Google Alert for “press\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[2],"class_list":{"0":"post-831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-blogging","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=831"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/831\/revisions"}],"predecessor-version":[{"id":43360,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/831\/revisions\/43360"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}“Yesterday I wrote about press releases as a tool to expand your message and reach new audiences. One of the comments came from Joan Stewart, The Publicity Hound. Until her comment, I had not visited her website but what a vast resource on this topic (and much of it free).<\/p>\n